quo helps renters find apartments that suit their lifestyles

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Finding the perfect apartment to rent can be a pain in the neck. Factor in the desired amenities, attractions and location, and the search becomes even more difficult. Amit Patel thought of all that when designing Quo, a rental tool that matches users with apartments that suit their lifestyles.

“The idea around Quo is how we can change the way people search for residential rentals,” explains Patel. “There are hundreds of places on sites like Craigslist, all with the same feel and all through the same basic search engine. We wanted to understand what people are looking for, what their lifestyle is.”

Scheduled to launch later this month, Quo targets college students and young professionals who are looking for specific features in their neighborhoods. “Now you can put in preferences like, I want to live near a Starbucks, or near nightlife or places to eat,” explains Patel. “Or, choose areas that are walkable, bikeable or driveable.”

The site also will have a renter’s toolkit, where users can pay rent, split the rent between roommates and purchase renters insurance. A referral program offers incentives for renters who introduce friends to Quo. If a referral rents an apartment through the site, the referring user gets a cash incentive.

Even though Quo hasn’t yet officially launched, excitement already is building through word of mouth. The company already has more than 2,100 likes on its Facebook page.

Karin Connelly Rice
Karin Connelly Rice

About the Author: Karin Connelly Rice

Karin Connelly Rice enjoys telling people's stories, whether it's a promising startup or a life's passion. Over the past 20 years she has reported on the local business community for publications such as Inside Business and Cleveland Magazine. She was editor of the Rocky River/Lakewood edition of In the Neighborhood and was a reporter and photographer for the Amherst News-Times. At Fresh Water she enjoys telling the stories of Clevelanders who are shaping and embracing the business and research climate in Cleveland.