Valerie Mayen is both nervous and excited as she talks about taking Yellowcake, the independent clothing company she built from the ground up, from pop-up to permanent. In March, the 31-year-old Texas native, who came to Cleveland to study at the Cleveland Institute of Art and appeared on Season 8 of "Project Runway," will double her current retail space at W. 65th Street and Detroit Avenue in the Gordon Square Arts District.

Yellowcake's new 1,500-square-foot space will offer expanded clothing lines, more menswear and additional kids' clothing. Mayen also will teach classes and offer shared workspace. D-day will be in January when Mayen punches through the wall of the former podiatry office next door. When the dust settles, she'll outfit her shop with new lighting, flooring, paint, sewing equipment and shared work stations.

"We've been here for 18 months as a pop-up store, and we decided to stick it out because we love the neighborhood," says Mayen. Although sales of her higher-end, locally-made women's dresses, coats and clothing haven't been what she hoped, she inked a three-year lease out of confidence in the area's upswing. "We're working our asses off to make this corner spot look amazing," she says.

Mayen also benefited from a $10,000 grant from Detroit Shoreway Community Development Organization's inaugural Best Business Plan Competition. She will receive free rent during the buildout followed by a graduated payment schedule. The competition was funded by Councilman Matt Zone and Charter One Bank.

Mayen's long-planned co-working space for entrepreneurs in the fashion industry, Buzz and Growl, will take up residence in Yellowcake's new headquarters. She will sell a handful of memberships initially and plans to offer classes and tours as well.

Mayen urged her fellow Clevelanders to shop local and independent businesses during the holiday season -- and beyond. "People are conditioned to think that Forever21 and H&M prices are the norm. I recognize that $98 for a cotton dress is a lot. Honestly, our prices should be about 20 percent higher. We don't put them higher because I understand that there's a price people are willing to pay."

While she's excited about her new permanent store, the ambitious designer, who has built Yellowcake with her own sweat equity and hard cash, is not one to rest. "I'm happy with who we are, what we are and where we're at... ish," she says.


Source: Valerie Mayen
Writer: Lee Chilcote

When Deej Lincoln bought Interior Products Company two years ago, he thought he would build upon the commercial millwork company’s reputation for creating beautiful libraries. While the company continues to do library work, a new business built on sustainability, recycling and a bit of nostalgia has evolved.

Reclaimed Cleveland harvests wood from Cleveland properties slated for demolition and turns what they find into functional works of art. “We wanted to build the business in a new direction, and we got into wood reclamation,” explains Lincoln. “The idea resonated with our Interior Products Company customers.”
 
From benches and console tables to bottle openers and iPhone skins, every Reclaimed Cleveland product is stamped with the address of the property from which it came. Much of the focus is on old homes, which have a lot of old-growth wood, and churches.
 
“Obviously, there’s a sustainability component to it,” says Lincoln. “But there’s an aesthetic component that comes from a talented designer.”
 
The inspiration to create products from reclaimed wood came almost out of necessity. “About a year ago, we were sitting on all this wood and we had no furniture designed or built,” says Lincoln. “I said we have to have some holiday gift items at a low price point.”
 
From there, Reclaimed Cleveland made a bottle opener and marketed it through flash sales. “We immediately sold out of them,” says Lincoln. “We were impressed and pleased with the fact it took off as well as it did. I regret as a company, we didn’t do it sooner.” The products have even found a following outside of Cleveland.
 
Aaron Gogolin, who co-founded A Piece of Cleveland (APOC), joined the company in 2011 He helped produce the original products for Reclaimed Cleveland and helps maintain assembly and design standards. David Meyers joined in 2011 and is key in new product designs and branding of Reclaimed Cleveland. The company employs a total of 12 people.

 
Source: Deej Lincoln
Writer: Karin Connelly

Nearly 100 years after it was first constructed, the Hope Memorial bridge, which is home to the famous Guardians of Transportation statues and connects downtown to Ohio City, is now considered to be "complete."

That's because a 14.5 foot protected bikeway just opened, making the street safer and more accessible for pedestrians and bicyclists who would prefer not to ride in the street. The $4.5 million investment is consistent with the city's new Complete and Green Streets law, which requires sustainable transportation options to be incorporated into new road projects.

"We really want to encourage more people to bike more often. Anytime you can create an environment where you can take kids out, you know it’s a safe place," says Jacob Van Sickle, Executive Director of the nonprofit group Bike Cleveland. "We're always advocating for infrastructure that makes biking as safe and stress-free as possible. To create a mode shift, that's where we need to be."

The Ohio Department of Transportation agreed to pay for the bikeway as well as bike-friendly enhancements to the Abbey Road bridge a few years ago. At the time, it was offered as a concession to multimodal transportation advocates who had pressed for bike lanes to be built on the new I-90 Innerbelt bridge.

The Carnegie-Ontario intersection also has been made safer for pedestrians and cyclists thanks to a new pathway along the bridge's northeast end. That pathway will lead cyclists and walkers to cross at Eagle Avenue. Finally, the Guardians of Transportation statues will also be lit at night as part of the roadway project.


Source: Jacob Van Sickle
Writer: Lee Chilcote

A little imagination this holiday season could go a long way to building a home for a needy Cleveland family.

The Cleveland chapter of American Institute of Graphic Arts (AIGA) is collecting homemade Christmas ornaments from local creatives during its Art of Ornament event on December 14. The decorations will be auctioned off at 78th Street Studios, with proceeds going to Greater Cleveland Habitat for Humanity, a Christian-based organization that constructs homes throughout Northeast Ohio. The only rule is that ornaments can be hung for display and use.

"It's an opportunity for the design community to get together and give back using their natural creative tendencies," says Maggie Durguner, president of AIGA's Cleveland chapter.

All community members can make an ornament for the free, public event whether or not they are employed by the local creative sector. Last year, AIGA collected $2,000 through the auctioning of 80 ornaments. Designs ranged from an intricate depiction of 18th-century women to a tyrannosaurus rex covered in glitter. 

"Some of the designs were incredible," Durguner says.

Ornaments usually sell from $15 to $100. A new element this year has AIGA's corporate sponsors matching the highest bid.  Every dollar counts, particularly when it "hits home" for Cleveland's underserved, says Durguner.

 
SOURCE: Maggie Durguner
WRITER: Douglas J. Guth

It's crunch time, folks! In less than three weeks, the 2012 holiday season will be a memory. We feel your pain. To help, we've stitched together a provocative assortment of gift ideas that should knock out your list in no time flat. This year, keep it fresh, keep it tasty, keep it local.

This summer, the St. Clair Superior Development Corporation launched an initiative called "Retail Ready" with the objective of filling a slew of vacant storefronts along St. Clair Avenue. In partnership with local landlords, they offered enticements such as reduced rent, free buildout and marketing support. The goal was to create a "big bang" effect in which a number of shops opened simultaneously, bringing new life to this historic street.

Although the project has taken longer than anticipated, it has sparked a lot of fresh interest in the area, says St. Clair Superior Executive Director Michael Fleming. The faded strip also recently celebrated a new tenant, Nx Dance Studio, which opened its doors on Sunday with a room full of line dancers and music spilling out into the street. Three additional retailers are expected to open early next year.

Now, thanks to a $25,375 grant awarded by Cuyahoga Arts and Culture, St. Clair Superior is gearing up for a major public art project this summer that will beautify the street between E. 62nd and Addison. "Hope-Sketch: St. Clair Avenue Reimagined" will create large-scale public art with community input.

"We've always known that a major component to the 'pop-up neighborhood' would be public art," Fleming says. "Hope-Sketch will involve neighborhood residents and businesses in working with an artist to put together ideas as to what their hopes are for the neighborhood. Then they'll create a temporary art installation for one weekend and the whole street will come alive. Afterwards, a professional design firm, Agnes Studio, will distill the concepts into permanent public art."

Hope-Sketch will be completed in summer of 2013. In February, St. Clair Superior is also planning to celebrate kurentovanje, a Slovenian carnival event that is based on Pagan tradition. By then, Fleming hopes that new retailers such as an art gallery, coffeeshop and bakery will be open, with more on the way.


Source: Michael Fleming
Writer: Lee Chilcote

Caley Coleff first began collecting vintage furniture from flea markets with her grandfather when she was a little girl. Once the furniture was home, she'd watch her grandfather refinish it, absorbing his techniques even when he thought she wasn't paying attention.

This month, Coleff unveiled a vintage store that pays tribute to those early experiences while adding her own unique twist. Located at 11102 Detroit Avenue in Cudell, Heck's Revival is named after her grandfather, whose last name was Heck.

"I started doing stuff from my home because you can't afford nice, well-made furniture anymore," she explains. "If you buy something it's the cheapo [stuff] that falls apart. I had a lot, so I started doing custom orders and selling to friends. I never realized I was actually good at it, I was just making stuff that I liked."

Then Coleff met her business partner, Jill Krznaric ("It's Croatian, even though I'm not"), and a business idea was born. Krznaric is into retro items like old barstools, while Coleff likes to take French Provincial furniture and paint it with cool designs. Together, they found a space with hardwood floors that they liked and signed a lease.

"A lot of our stuff comes out of the trash," says Coleff, who is 26 years old and also tends bar. "It's beat up and broken and people think it's out of style. We stain it, prime it and put it back together. Then I paint it with cool colors and designs."

The most expensive item in Heck's Revival is a $400 dresser that Coleff painted with a white background and a black outline of Marilyn Monroe's face. The least expensive items are old retro kitchen stuff that sell for a buck apiece.

"As new as we are, I thought it would have taken a lot longer to pick up. We've been doing really, really well," effuses Coleff, who aims to create a younger, more accessible kind of vintage retailer. "People like it enough to tell their friends."

Heck's Revival, which opened in mid-November, has regular hours on Mondays from 12-7 p.m., Wednesdays-Fridays from 12-5 p.m. and Saturdays from 12-4 p.m.


Source: Caley Coleff
Writer: Lee Chilcote

"Wayfinding,” the use of signs, maps and other graphic sources of information to navigate one's surroundings, has become a vital issue in the redevelopment of our city thanks to splashy new developments and the increasing popularity of old ones.

Cleveland’s contemporary art scene is thriving and growing, serving as a magnet for tourism while proving an economic engine for revitalizing the region. Newly reenergized by momentous advancements at CMA and MOCA -- and nurtured along by CIA -- the progressive arts scene is enjoying a renaissance.

Daniel Cuffaro has been working in design for 20 years. He knows how an inspiring, eclectic workspace can act as fuel for creative minds, promoting interaction among those who essentially use their imagination for a living.

Such was the idea behind Cuffaro's founding of Abeo Design, a Lakewood-based company that builds aesthetically distinctive office/studio workstations with a sustainable bent. Unlike your typical office furniture, the spindly "Hive" workstations are designed with both functionality and adaptability in mind, Cuffaro says.

Each station is comprised of a work surface and storage shelf embedded with LED lighting. The entire unit is on wheels, making a studio or office easy to reconfigure as projects or teams change, notes Cuffaro. This is not something you could readily do with a set of hard-to-move cubicles.

"Our product is a dynamic and customizable alternative,” he says.

The workstations also fulfill a practical need. They are made of wood and other building materials reclaimed from abandoned Cleveland houses deconstructed during the foreclosure crisis. Cuffaro, head of the industrial design program at The Cleveland Institute of Art (CIA), first got the idea for Abeo in 2009 when he was developing the layout for the school's design studio. At the time, there was a growing market for raw materials harvested from foreclosed homes, so why not build CIA's studio furniture with those resources?

"I had a desire to turn a bad situation into something salvageable," Cuffaro says.

His first customer also happens to be his current employer. CIA recently purchased a handful of the $6,000-and-up workstations from Abeo, which works with Northeast Ohio companies A Piece of Cleveland and Benchmark Craftsmen to make the product a reality.

A portion of Abeo's profits will support CIA programs. Meanwhile, Cuffaro will continue to live by the company's name. In Latin, Abeo ( pronounced "a-bay-o") means "change" or "transformation." Turning trash into something of value is good for both the company and a sustainable Cleveland, he says.

 
SOURCE: Daniel Cuffaro
WRITER: Douglas J. Guth

The iconic Sammy's Restaurant reigned over the Flats during the entertainment district's erstwhile heyday from 1980 through 2000. Now the venue is making a comeback in a new, transformed location at PlayhouseSquare that is set to open in December.

"We've always been restauranteurs at heart, and we wanted to get back to our roots," says Dena DiOrio of Sammy's, which has focused on catering and facility management for the past decade. "We're excited to bring more energy to a neighborhood that's really thriving."

The opportunity presented itself when the previous tenant, Star Restaurant, closed earlier this year. Sammy's is the caterer for PlayhouseSquare, so the choice was a logical one. The restaurant is being completely redesigned, DiOrio says.

"It will be a completely different storefront," she says. "You'll be able to see through the restaurant to the back wall, which was previously closed in. We're replacing it with a glass wall so visitors can see into the Ohio Theatre lobby."

The restaurant also will have a new entrance off Euclid Avenue, as well as a new layout with a "salon" in the front, bar in the middle and seating area in the back.

DiOrio says that Sammy's aim is to capitalize on PlayhouseSquare's identity as a 24/7 neighborhood and entertainment district whose vitality is fueled by its historic theatres. "We want to make it a destination restaurant."

Sammy's owner Denise Marie Fugo, who is DiOrio's mother, says that the new restaurant will perfectly blend the family's trifecta of experience in restaurants, catering and event management. "Most customers want us to do some kind of concession and banquet management. But we're restaurant people first."

The menu will feature modern American cuisine -- a mixture of small plates, classic Sammy's entrees and new signature entrees. Drink offerings include artisanal wines, microbrews, handcrafted spirits and signature cocktails.

Sammy's at PlayhouseSquare will be located at 1515 Euclid Avenue.


Source: Dena DiOrio
Writer: Lee Chilcote

Local firms like TWIST Creative, Go Media and Studio Graphique are just a few of the design-minded companies that are fueling Cleveland's creative renaissance. With the region's future success dependent on the procurement of young talent, the design community's exciting body of work is earning the city regional and national buzz.