Regional Economy

new marketing agency offering free assistance to the right startups
After a career in marketing and public relations -- largely in the non-profit sector --Tom Sarago decided to hang out his own shingle and launch Spruce, a full-service marketing and PR company in Lakewood. But the non-profit mentality stuck with Sarago, so he’s offering up his services for free to the right Cleveland company -- a startup or an established company going through transition.
 
“It’s in my roots to always give back,” explains Sarago. “I know I have enough experience to help these businesses.” After pondering the best business advice he ever got from the COSE Best Business Advice Campaign, he came up with “never neglect a volunteer opportunity assisting an intriguing business.”
 
Sarago’s offer isn’t solely about helping new businesses; it’s about expanding his circle and getting the Spruce name out there. “I want to engage as many people as possible,” he says. “The business will come. This is about meeting new people and hearing new stories of companies doing great things in cleveland."

Companies are invited to contact Sarango and explain him why they should receive free help with marketing, PR, branding or strategic planning needs. Sarago is only looking for the most passionate business owners.
 
Sarago has recruited the talents of commercial photography studio Kalman & Pabst to also get in on the offer. The winning company leader will also receive a professional photo shoot.

The deadline to contact Sarago and tell him why you need his services is August 15. 
who's hiring in cle: urbancode, dwellworks, y.o.u.
Welcome to the latest edition of Who’s Hiring in Cleveland?
 
There are plenty of good jobs to be found here in Cleveland. This is the latest installment in regular series of posts in which we feature companies that are hiring, what those employers are looking for, and how to apply.
 
IBM UrbanCode, a DevOps software product line, needs a software developer to work on its market-leading DevOps product line. Work on coding new features, bug fixes, integrations with other software development lifecycle tools, and help develop new products. Define, test, research and review code. For more information and to apply, click here.
 
Dwellworks, a support service provider for the relocation industry, has six open positions in a variety of disciplines, including a manager of property management to oversee the day-to-day services of portfolio properties. This job requires frequent interaction with homeowners and tenants. To apply for this position, click here. To see all of Dwellworks’ job openings, click here.
 
Youth Opportunities Unlimited (Y.O.U), a nonprofit youth workforce development organization, is hiring a development and marketing administrator who will assist in all aspects of Y.O.U.'s development process; assist and manage all aspects of Y.O.U.'s marketing efforts; and coordinate organizational events. Send resume and cover letter here.
 
The Cleveland Metropolitan School District (CMSD) is transforming urban education. CMSD has teaching, administration, and other opportunities available. See the full list of openings and apply here
 
Have hiring news you’d like to share? Email Karin at Fresh Water Cleveland and send us this information or career links!
long before lebron's return, cleveland on the upswing
In an Los Angeles Times article titled “Cleveland has been on the rebound even before LeBron James news,” writer Alana Semuels details our town’s renaissance, explaining that the city has been hard at work getting back on the map long before the recent media attention as a result of LeBron, Manziel, and the GOP convention.
 
“The GOP and LeBron are going to grease the skids on a process that's already started," Richey Piiparinen, a senior research associate at the Center for Population Dynamics at Cleveland State University, is quoted in the piece. "People are realizing it's not your grandpa's Rust Belt anymore."
 
Semuels writes, “Changes are already evident in the city, where new construction is booming. Hammers and drills sound at all hours on the Flats East Bank, a onetime hip area that fell into disarray a decade ago and is experiencing a renaissance. Downtown, a new convention center just opened, and developers are rushing to build hotels and luxury condos to keep up with demand. Ohio's first casino opened downtown in 2012. And restaurateurs are following in the steps of Cleveland native and James Beard Award winner Michael Symon, opening bistros where you can get entrees such as frog legs and rabbit pie with Parmesan and prosciutto crust.”
 
Semuels goes on to explain how the changes occurring in Cleveland are attracting young people that had previously fled to larger, trendier cities.
 
“But as those cities became more crowded with transplants, costs began rising and many people were priced out. Now, he said, there's a push-back against the Brooklynization of these big cities, and people are moving home. And not just to Cleveland -- to Pittsburgh, St. Louis and Buffalo, N.Y., as well.”
 
Read the rest of the article here.
groundbreaking from the start: how local companies helped shape the world
From Charles F. Brush to John D. Rockefeller, Cleveland has been home to entrepreneurs with innovations that helped shape the world. We take a look at some of Cleveland’s ground breaking companies -- some old, some new -- to see what makes the company unique, how it achieved its success, and where they stand today. 
for those about to rock, tri-c's music curriculum prepares you for a music-filled career
Any teenager with a smartphone and some ingenuity can record a song and download it to SoundCloud or YouTube. But Cuyahoga Community College’s recording arts and technology program prepares students for all types of positions within the audio industry.
wall street journal digs into cleveland's lakefront development plan
In a feature titled, “In Cleveland, Developer Puts Down Stakes by the Lake,” Wall Street Journal scribe Chelsey Dulaney writes about the ambitious lakefront development plans currently taking shape in downtown Cleveland.
 
“Cleveland's longtime dream of developing its Lake Erie waterfront took a step forward last month when its City Council approved plans for a $700 million development,” she writes.

Spurred by increasing residential demand from new residents interested in a more urban lifestyle, the project is on its way to fruition.

“The downtown's population has risen by 88% since 2000 to more than 12,500, according to a Downtown Cleveland Alliance report published in April. Restaurants, microbreweries and art galleries dot Cleveland's once-lifeless streets.”

Among the plans is a school, boutique hotel and restaurants. Apartment rents will range from $1,000 to $2,000 a month, “making them affordable to young professionals, empty-nesters and families.”

"When I left Cleveland after college, downtown wasn't the place to be," Mr. Halloran said. "Now everybody coming back to Cleveland wants to be downtown. There's life there."

Read the rest right here.
bloom & clover wax studio extends lorain ave's westward retail march
Some might say that the opening of a waxing studio in the former home of the Speak in Tongues music club signals a seismic shift in the Ohio City neighborhood it calls home. To owner Danielle Fuller, it simply fills a need for those looking to get pretty.
 
On Tuesday, July 8, Fuller opened the doors to Bloom & Clover Wax Studio at 4309 Lorain Avenue, the former home of the infamous rock club Speak in Tongues, which closed in 2001. It has remained vacant ever since.

“You wouldn’t believe the random stuff we found in this place,” says Fuller.

Walk in there today and you’ll find a hip, contemporary space with three employees eager to depilate clients in style and comfort. The former S.I.T. space was divided into two 1,000-square-foot properties.

“The space is a little industrial, mid-century modern mixed with hard edges,” says Fuller. “It has its rough edges, but with pretty pieces -- just like me.”

Fuller, who lives in Ohio City and has a child who attends Campus International, is a skilled aesthetician with years in the business. But all of those years have been spent in suburbs, where all of the salons and studios tend to be located.

“The problem is that there isn’t anywhere for girls -- and guys too -- to go in the city for these services,” she says. “All the salons are in the suburbs. With all the young professionals moving into the neighborhood and downtown, it seemed like the perfect timing to open.”

In addition to making customers baby-smooth, Bloom & Clover will also offer spray tans. “We want to keep people out of the sun and healthy,” she adds.

In addition to old cassette tapes, Fuller unearthed the old bowling alley addition in the back, which doubled as “home away from home” for many touring musicians. That old lumber was turned into furniture.

As for the name, Fuller says she was just looking for something “fun and quirky, not all new-agey.”
a thousand words: tri-c's graphic design program gives students a story to tell
Graphic design is a form of visual storytelling, where a few well-crafted images can speak to the viewer in a language more powerful than words. Cuyahoga Community College's graphic design program helps students to harness that power for themselves, with the story they're telling going straight into their portfolios. 
a departure from tradition means a fresh start for tri-c jazzfest
Terri Pontremoli has a vision for the Tri-C JazzFest's first foray into summer. The event director imagines thousands of Clevelanders gathered in the newly chandeliered U.S. Bank Plaza, enjoying the early evening sunshine and a host of free outdoor music events. Close by, Playhouse Square's multiple indoor venues are packed with genre enthusiasts whose finger-snapping exuberance has helped make JazzFest the must-attend extravaganza that it has been for the last 34 years.
 
Whether this vision comes to life or not will be determined when the festival's 35th installment hits its first note later this week, marking an official shift from an annual 10-day event in April to a single summer weekend, June 26-28.
 
The new schedule is an experiment for the annual affair by Cuyahoga Community College, one made necessary by practical reasons and a desire to help transform downtown into a warm weather music destination.
 
"We think Cleveland is ready for it," says Pontremoli.
 
Read the rest of the JazzFest feature here.
from bust to boom: how the city's brand is on the rise, within our borders and beyond
There has been a flood of new businesses that tout the city through an assortment of Cleveland-themed apparel and products or by integrating the city name right into the company’s branding. Many point to the recent recession as the dawn of this entrepreneurial movement, which coincided with a newfound pride of place.
1 million cups, a national entrepreneurial effort, comes to cle
On Wednesday, June 25, Cleveland will become the 43rd U.S. city to join the 1 Million Cups campaign, a national effort to engage, educate and connect entrepreneurs both locally and nationally -- and eventually internationally. The program, funded by the Kauffman Foundation, is based on the idea that entrepreneurs network and move their ideas forward over one million cups of coffee.

“It’s just about creating a community put together by entrepreneurs, for entrepreneurs, across multiple industries,” explains Jose Vasquez, owner of Quez Media Marketing and one of the organizers of the Cleveland chapter.
 
1 Million Cups Cleveland will host weekly meetings, during which two entrepreneurs each will deliver six-minute presentations followed by 20 minutes of Q&A with the audience. “What can we do for you? is the question to be answered at these weekly engagements,” says Vasquez. “A lot of opportunity can come from the community. This is really about entrepreneurs who need help and advice from the community.”
 
Vasquez explains that 1 Million Cups is different from other entrepreneurial networking organizations in that it spans multiple industries. “It brings all these communities together,” he says. “It’s really just helping people.”
 
The goal of 1 Million Cups is to eventually serve as a worldwide networking organization, where entrepreneurs can call upon other entrepreneurs in similar industries for advice and support.
 
Other Cleveland organizers include Colleen Beyer of Borrow Vintage and Eclectic Rentals; Cole Worley, a co-conductor of StartupBus and GiveCamp volunteer; and Carl Shotwell, a developer and entrepreneur at LeanDogJumpStart and LaunchHouse worked to help make Cleveland a 1 Million Cups City.
 
Meeting locations will change on a quarterly basis, with the first meetings being held at JumpStart’s offices on June 25th, from 9 to 10 a.m. Vasquez says they are still recruiting entrepreneurs to speak, location sponsors and coffee sponsors. The two entrepreneurial speakers have yet to be announced.
 
global cle takes its show on the road in hopes of attracting talent
Global Cleveland will take its Talent Attraction Campaign on the road to Washington D.C. in the hopes of enticing people to relocate to Cleveland.

On June 26, leaders from Cleveland will travel to our nation’s capital to share the many employment opportunities in our region. Attendees also will hear about the exciting things happening in Cleveland like the thriving arts and culture scene coupled with our low cost of living.

“We’re very excited to take Global Cleveland on the road to show the rest of the country -- and really, the world -- what we’re capable of and what’s attractive about Cleveland,” says Joy Roller, President of Global Cleveland.

The Talent Attraction Campaign will promote its principal tool, the online portal at globalcleveland.org that can orient job seekers toward all of the offerings that Cleveland provides. The organization is billing it as a one-stop-shop about Cleveland. In addition to highlighting the newly launched portal, the event also will focus on its virtual job fair that runs June 23-27. Local companies across many sectors have posted opportunities and Global Cleveland is working to spread the word about the job fair outside of Cleveland in hopes of attracting more people to the region.

The event organizers are looking to Clevelanders to alert those they know in the D.C. area to this event to help drive attendance. If you know someone in the D.C. area, forward them this invitation to help spread the good news.
 
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job satisfaction: employee perks pay off with loyal staff that works as hard as they play
Everybody has those days when they just don’t feel like going to work. But some employers offer perks that make coming to work a little less painful. From all-you-can-eat snack bars to pursuing outside interests on company time -- and free beer! -- these companies help make coming to the office a little easier to swallow.
cleveland shakes off the rust thanks to influx of educated, young new residents
In this Forbes article written by Joel Kotkin titled “Shaking Off The Rust: Cleveland Workforce Gets Younger And Smarter Between 2000 and 2012,” Kotkin examines the growing trend of a younger, well-educated generation shying away from expensive “coast cities” to instead take up residence in the Rust Belt, especially Cleveland. 
 
“The Cleveland metro area logged a net gain of about 60,000 people 25 and over with a college degree while losing a net 70,000 of those without a bachelor’s, according to a recent report from Cleveland State University. The number of newcomers aged 25 to 34 increased by 23 percent from 2006 to 2012, with an 11 percent increase from 2011 to 2012 alone. Most revealingly, half of these people came from other states. When it comes to net migration, Atlanta, Detroit, and Pittsburgh were the biggest feeders for those arriving with a bachelor’s degree, while Chicago, Manhattan, Brooklyn and Pittsburgh sent the most net migrants with a graduate or professional degree.”
 
Kotkin goes on to explain the changing demographic of Clevelanders from past perceptions.
 
“The picture of Cleveland that emerges from the Cleveland State University study is a very different one from that to which we are accustomed. Rather than a metro area left behind by the information revolution, Cleveland boasts an increasingly youthful workforce that is among the better educated in the nation. In 2009. notes University of Pittsburgh economist Chris Briem, some 15% of Cleveland’s workforce between 25 and 34 has a graduate degree, ranking the area seventh in the nation, ahead of such “brain centers” as Chicago, Austin and Seattle. Old Clevelanders as a whole will remain undereducated, but likely not the next generation.”’
 
Read the rest of the good news here.
time out calls cleveland 'a road trip for food lovers'
In a Time Out Chicago feature titled, “Road trips for food-lovers: Cleveland,” writer Rebecca Skoch offer road-trippers a quick itinerary for food-focused visitors to our fair city.

“With a mix of old school restaurants and ambitious chefs, the Ohio city is an up-and-coming culinary destination,” she writes.
“Cleveland's restaurant and bar scene has been gaining momentum over the past few years. Celebrity chefs like Michael Symon of Lola and Lolita have taken the lead in championing local dining, and long-standing favorites are finally gaining the recognition they deserve.”

“Here are a few places not to miss during a summer weekend on the shores of Lake Erie.”

Among the places highlighted in the piece are Flying Fig, West Side Market, Sokolowski's, Greenhouse Tavern and Porco Lounge.
 
Read the rest here.
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amid growing debate, west side market's new manager makes customer outreach a priority
As the West Side Market’s new manager, Amanda Dempsey is stepping in at a time when the treasured public market is receiving unprecedented attention -- both good and unwanted. But throughout it all, she says, the focus must remain on the bond between the century-old icon and the city that embraces it.
new collaboration aims to support entrepreneurs who focus on social enterprise, sustainability
Three organizations -- LaunchHouseCivic Commons Ideastream and Economic and Community Development Institute (ECDI) -- have come together as the lead partners in supporting entrepreneurs with ideas to improve their communities.

SEA Change, a Social Enterprise Accelerator, provides up to $50,000 in funding, coaching and connections to eligible candidates trying to make a difference in Cleveland neighborhoods. “We’re funding people who have ideas to improve their communities in a sustainable way,” says Mike Shafarenko, Civic Commons director. “A number of organizations came together last November to discuss how to revive development and support of social enterprises in Northeast Ohio.”
 
Seven other groups are also involved, including JumpStart, Foundation Center Cleveland and Business Volunteers Unlimited (BVU). SEA Change is funded by the Business of Good Foundation, the Generation Foundation, the Burton D. Morgan Foundation and the George Gund Foundation.
 
Shafarenko says SEA Change emerged as the involved organizations saw a need to support the growing number of social enterprises in Cleveland. “We have a tremendous amount of talented, active people in Northeast Ohio who just don’t have the means to execute their ideas,” he explains. “The entrepreneurial spirit needs a little bit of coaching and support to take it to the next level.”
 
Examples of existing successful social enterprises include Edwins Restaurant at Shaker Square, which employs former inmates, Tunnel Vision Hoops, which manufactures and sells hoop houses to extend the growing season, and From the Blue Bag, which converts recyclables into works of art.
 
Sea Change will host training sessions on Friday, June 13 and Friday, July 11 from 9 a.m. to 5 p.m. The events will provide training, one-on-one consultation and networking to help participants get social enterprise ideas off the ground.

 
newsweek highlights lee road, the 'bitcoin boulevard' in cleveland heights
In a Newsweek article titled "Bitcoin Makes the Jump to Brick-and-Mortar in Cleveland," reporter Joe Kloc describes the details of a new digital currency, Bitcoin, and how numerous retailers on Lee Road in Cleveland Heights have adapted the system.

"Most of the customers at Mitchell’s Fine Chocolates in Cleveland Heights, Ohio, are locals who have been reared from birth on its chocolate-covered marshmallows, pecan turtles and half-dipped apricots," Kloc writes. "But lately, says Bill Mitchell, the shop’s 54-year-old proprietor, there have been some new faces."
 
Mitchell goes on to describe a fresh-faced couple who recently shopped at his store, and while the visit was unremarkable, the payment was anything but.
 
“I couldn’t even tell you what they bought,” the Mitchell confessed. But what he does remember is how the couple paid: "with about 0.12 bitcoins."

"Mitchell is one of a dozen shop owners on Lee Road in Cleveland Heights who have joined together to accept the controversial digital cryptocurrency in the hope of attracting new customers, and as a way to avoid credit card fees. Since May 1, bitcoiners have traveled to the tree-lined street in northeast Ohio from as far away as North Carolina. Here, they trade their bitcoins for ice cream cones, haircuts and handmade Colombian bracelets, and are sent off with a 'buh-bye now,' the local parlance on what bills itself as America’s first Bitcoin Boulevard."

“We don’t expect a windfall,” says Nikhil Chand, founder of the bitcoin consultancy CoinNEO, who conceived of Bitcoin Boulevard late last year. “This is about so much more -- about the hurt from the fees through traditional payment.”

Read the rest of the story here.