The City of Cleveland launched a 10-year initiative in 2009 to transform itself into a "Green City on a Blue Lake." With the goal of making the region attractive to young professionals, this administration seeks at every turn to reduce carbon emissions, expand green spaces, increase bike access, and improve the health and wellbeing of its residents -- all while fostering sustainable economic growth. Sustainability is about more than installing CFLs; it is a way of looking at everything from food and art to architecture and transportation with an eye towards the future. Paying heed now to the triple bottom line ensures that tomorrow's generation will have the opportunity to do the same.