Street Level

toa expands global presence with largest customer to date
TOA Technologies announced that Madrid, Spain-based Telefonica has chosen TOA's mobile workforce management software to manage its worldwide field technicians. Telefonica, which is one of the largest telecom companies in the world, chose TOA for its cloud-based ETADirect technology and its ability to ramp up operations quickly in multiple locations.
 
“It was a fairly long selection process,” says TOA vice president of worldwide marketing John Opdycke. “Telefonica originally thought it would be an on-premise solution, but then they realized the cloud-based solution would allow them to go one country at a time.”
 
TOA will implement its products first in Brazil, followed by Spain, Argentina, Chile, Columbia and Peru. Eventually, TOA will be in 24 countries with Telefonica. “There’s nothing anyone needs except access to a browser,” explains Opdycke of why TOA was attractive to Telefonica. “They can be non-standard, browser agnostic and platform agnostic. Telefonica needed that flexibility.”
 
Telefonica is TOA’s largest customer to date in terms of size. More important, Opdycke says, is Cleveland’s increasingly strong presence in the global technology marketplace. “We’re proud to represent the Cleveland technology market and the international market,” he says. “TOA is one of the leading companies in the Cleveland market that is really doing international business.”
 
TOA employs 56 people in its Cleveland headquarters, and another 454 worldwide. The Telefonica deal will add employees to TOA in Spain and Brazil, and perhaps Cleveland. Telefonica’s CTO and other team members are planning a visit to Cleveland.
 
In the meantime, TOA is in the midst of expanding its headquarters from 8,200 square feet to 17,000 square feet. The company was also recently named as a finalist as Tech Company of the Year in the 2013 NEOSA Tech Week Best of Tech Awards.

 
Source: John Opdycke
Writer: Karin Connelly
blackstone launchpad opens fourth location on case campus
The fourth Blackstone LaunchPad opened on the CWRU campus on April 23, providing a place for aspiring entrepreneurs to gather, learn and get advice.

“LaunchPad is aimed at students seeing it and saying, ‘I have an idea,’” says Deborah D. Hoover, president and CEO of the Burton D. Morgan Foundation. “It’s aimed at students walking in and talking to people and an idea takes off.”
 
The Burton D. Morgan Foundation in Hudson and the Blackstone Charitable Foundation announced in November 2011 that they had committed $3.2 million over three years to open LaunchPad locations in Northeast Ohio to train area student entrepreneurs.
 
The LaunchPad is a venture coach program developed at the University of Miami, Florida in 2008. The program provides participants with advice and mentorship to take business ideas to fruition. Students are matched up with venture coaches to guide them through the development process.
 
The other Northeast Ohio LaunchPads are on the campuses of Baldwin Wallace University, Lorain County Community College and Kent State University. The goal is to create 150 new sustainable companies in the next five years, which could generate as many as 3,000 jobs. Hoover says they expect to exceed that goal.
 
More than 40 students already are registered with the CWRU LaunchPad and 16 are exploring their business ideas. “More than 400 student ventures are underway among the four campuses,” says Hoover. “We think that’s pretty great.” Registration is ongoing.
 
Nearly 200 people turned out for the opening in CWRU’s Thwing Center. “It was great, we were really pleased with the way it went,” Hoover says of the opening. Attendees included Case president Barbara Snyder and Bob Sopko, director of the CWRU LaunchPad, as well as Joan Solotar, chair of the Blackstone Charitable Foundation and Vinny Gupta, chair of the Ohio Board of Regents.

 
Source: Deborah D. Hoover
Writer: Karin Connelly
student-owned distributor business wins prize at entrovation
Danny Sheridan comes from a family of entrepreneurs -- his father invests in small tech businesses and deals in commercial real estate for medical officers, and his mother is a marketing consultant. So it was only natural that the junior at Beachwood High School would start his own business. After finding he had a knack for selling things on eBay, Sheridan started Woodside Distributors, distributing energy efficient LED lights for Solon-based Mr. Beams.
 
“Mr. Beams didn’t have a lot of eBay, but I was really good at eBay,” says Sheridan. “When I ran into them I immediately was able to distribute their products online. I was able to add my area of expertise, and now we’re on Amazon and other places.”
 
Sheridan’s business has quadrupled in the past few months and he expects to reach $100,000 in sales by the end of the year.
 
Sheridan, who is president of the Beachwood High School Business Club, set up a booth at Entrovation on April 19 to showcase his company and the products he distributes. “There were a ton of people -- 1,000 or so -- who just came by to say hi,” he recalls. “The biggest reaction was, ‘Hey, you’re just a kid.’ Then it was, ‘Wow, he’s actually selling.’ I was fortunate; I made a few hundred bucks that day.”
 
In fact, Sheridan won the Innovative Entrepreneur of the Year award, sponsored by the Burton D. Morgan Foundation. He received the top prize of $3,000. “I’m excited to buy more inventory and expand even faster,” he says.
 
Sheridan’s business is growing so fast, he’s looking for new fulfillment options. “I’ve been using Amazon to do more fulfillment,” he explains. “But it’s getting to the point I can’t ship from my house any more. The mailman can’t keep up.”

 
Source: Danny Sheridan
Writer: Karin Connelly
sociagram adds a personal touch to online gifting
Ryan O’Donnell has created a way to add a personal touch to online gifting. The founder and CEO of Sociagram has created an online cloud-based platform to create customized personal video messages. O’Donnell recognized that people enjoy sending e-cards and adding other personal touches when they send online gifts.

O’Donnell started Let’s Gift It in 2011, an online group gifting site, but quickly recognized the market wasn’t there. “What we learned is we were in a startup graveyard,” he says. “There was low perceived value and a high level of complexity to integrate it.”
 
But the idea behind Let’s Gift It led to Sociagram in 2012. “Since 1996, the only option was printing out a gift message on a packing slip that gets sent out with the product,” explains O’Donnell. “We realized we need more than that. With Sociagram, grandma and grandpa live in another state, they can click a button and sing happy birthday to their grandson. Dad can then record the grandson opening their gift.”
 
Retailers can also incorporate Sociagram into their gift options. Sociagram clients include 1-800-Bakery, Ashland Addison Florist Company and Mak·a·boo Personalized Gifts.
 
Sociagram recently received a $250,000 investment from JumpStart to further develop its platform. “They’ve been great partners,” says O’Donnell. “They’ve helped us think it through.” O’Donnell just moved Sociagram’s offices to Cleveland from New York. “Cleveland has been a very receptive place for us,” he says. He’s currently working out of the FlashStarts offices.
 
The company currently employs two software developers and two marketing and sales people, as well as an intern. O’Donnell plans to hire an additional four people as the company grows.

 
Source: Ryan O’Donnell
Writer: Karin Connelly
iotos connects everyday appliances to smart phones, wins best in tech award
Chris Armenio and Art Geigel like having everything they need right at their fingertips. Pairing smart phones with tinkering on a hobbyist level, the two came up with iOTOS, a way to control everything from the garage door opener to the coffee maker through smart phones and tablets.
 
Armenio and Geigel developed iOTOS through the LaunchHouse Accelerator Program last year. Based on a technology known as “the Internet of things,” the tech wirelessly connects consumers and businesses to the things they use every day. The Internet of things market is expected to hit $14.4 trillion in the next 10 years.
 
“It started as an easy way to control hobby projects through a website or email for the hardware hackers,” explains Armenio of their NiOS wireless hub. “As we started looking out there, we found more and more diversified companies were looking to fit this stuff with their commercial products.”
 
The technology and iOTOS’ offerings are growing in popularity as the concept and demand takes off. The company was named “Most Promising Startup” at 2013 NEOSA Tech Week’s Best in Tech awards last week.
 
So far, the company has sold its technology to garage door opener retrofit packagers.  iOTOS recently announced pre-sales of its NioGarage, a retrofit WiFi garage door system. “We’re in pretty advanced talks with a few Northeast Ohio companies,” says Geigel.
 
iOTOS has four full-time employees, including Armenio and Geigel, two salespeople and three part-time employees. The company recently brought on Jim McGreevy as vice president of business development.

 
Sources: Chris Armenio and Art Geigel
Writer: Karin Connelly
tech week enjoys record attendance, showcases best of tech in cle
NEOSA Tech Week brought 1,600 attendees to events around Cleveland last week, tripling its numbers since it first started three years ago. “It’s really inspiring to see the region recognizing the value and importance of the IT industry in Cleveland,” says NEOSA director Brad Nellis.

From the NASA International Space Apps Challenge, which had 34 local participants in a worldwide event of 9,000, to the much-anticipated Best of Tech Awards, to educational events and job fairs, Tech Week highlighted both the emerging technology companies and the more established and growing businesses in the region.
 
“We saw a lot of new companies we hadn’t seen before and that was kind of cool,” says Nellis. In particular he cites iOTOS as a standout winner in the new Best of Tech category Most Promising Startup. “These guys showed a high degree of promise. iOTOS holds the opportunity to be something big coming out of Northeast Ohio.”
 
UrbanCode, which announced Monday that it has been acquired by IBM, won Best Software Product. “UrbanCode really stands out in the market,” says Nellis. “It was cool that we give them an award on Thursday, and on Monday they announce they’ve been acquired. We’ve been following them for a couple of years and they’re a company that’s growing like wildfire. They’ll probably double in size again this year.”
 
Hyland Software won Tech Company of the Year, Vox Mobile won Best IT Services Company, and DecisionDesk won Best Emerging Company. Nellis points out that all of the finalists are impressive companies as well, having emerged out of 60 nominations in five categories. Six CIO of the Year were named in various categories by Crain’s Cleveland Business.
 

Source: Brad Nellis
Writer: Karin Connelly
flashstarts looking for tech startups to join fast-paced accelerator program
In the penthouse of the historic Palace Theatre, Charles Stack is hoping to foster a few new tech companies -- 10 to be exact -- in Cleveland’s newest business accelerator, FlashStarts.

Stack started FlashStarts in October 2012 and will hold his inaugural startup class this summer. “Come in with a half-baked idea and we finish baking it, slap some cash for equity, and start it in three months,” he explains.
 
Teams of two or more can apply to be one of the 10, but Stack is also looking for 10 interns and even potential entrepreneurs who don’t have an idea yet, but want to help build on somebody else’s idea. “Even if you don’t have teammates or an idea, you can apply and we’ll put you with a team and you will get equity with that team,” he says. “There are a lot of smart people out there who may not have a teammate.”
 
Stack is against the “cookie-cutter approach” to starting new businesses. Instead, he helps each company with their unique needs. “As soon as you apply, if we like the concept we begin the process of launching the company,” he says. Stack immediately gives the teams individual challenges, like researching the patents or market size.
 
“The key to making that business successful is getting the team familiar with us and us familiar with them,” Stack says. “It’s really not the same for every business. Different opportunities require different tools.”
 
Stack is raising $1.1 million to invest in the companies. Teams will receive up to a $20,000 investment -- $11,000 plus $3,000 for each team member. FlashStarts in turn gets eight percent equity in the company. Teams can potentially receive up to $200,000 in follow-on funding upon completion of the program.
 
Stack already has identified six potential candidate teams. He is accepting applications until May 10. Stack also is looking for mentors and advisors. FlashStarts has partnered with DecisionDesk to facilitate the application process and recently brought in Jennifer Neundorfer as managing partner.
 

Source: Charles Stack
Writer: Karin Connelly
researchers turn to squid beaks for medical inspiration
Researchers at CWRU have developed a material that can morph from stiff to soft, making its gradient properties potentially useful in medical implants. The research was conducted by professors Stuart Rowan, Justin Fox and Jeffrey Capadona of the macromolecular science and engineeringchemistry and biomedical engineering departments, and Paul Marasco of the Louis Stokes Cleveland Department of Veterans Affairs Medical Center.
 
The inspiration for the new material came from studying the properties of squid beaks. “Squid beaks are a stiff material, but they have to attach to very soft tissue,” explains Rowan. “They don’t have any bones per se. Imagine a piece of steel attached to a piece of plastic and you started bending or putting stressors on it. Things would start to tear, and that’s obviously not very good for the squid.”
 
Capadona, Marasco and Rowan came up with the idea after reading a research paper published in 2008 at the University of California, Santa Barbara. Rowan and his team looked at how the squid’s beak transitions from hard to soft material. “How the squid solves the problem is with a gradient design that goes from hard to soft when wet,” explains Rowan. “We created a material with a similar kind of structure. We tried to mimic the architecture and properties.”
 
The nanocomposite material the researchers developed changes properties when wet -- going from a rigid material to a soft material. It potentially will prove useful in medical devices such as diabetic glucose sensors, prosthetic limbs and central vein ports. The researchers are now working with the Cleveland Department of Veterans Affairs to develop uses for the material.
 
The research was recently published in the Journal of the American Chemistry Society.
 
Rowan and Capadona previously had studied the properties of the sea cucumber, developing a self-healing polymer that is useful in coating. Rowan enjoys taking his cues from natural phenomena.
 
“As a materials person, I can learn a lot from seeing how nature has evolved to tackle the challenges that we see in our world, too,” Rowan says. “Nature makes a wonderful variety of very cool materials. The key is in understanding how nature does that.”

 
Source: Stuart Rowan
Writer: Karin Connelly
bialosky architecture still growing after 60 years
When Jack Bialosky founded Bialosky and Partners back in 1951, he was just 27 years old and fresh out of serving in World War II. His vision and determination as an architect prompted him to follow his entrepreneurial urges and break away from his employer to pursue the clients he wanted to serve.

“He was working for architect Charles Kohlman at the time,” says Jack Bialosky, Jr. “As more work started coming in, Kohlman wasn’t interested in taking it on. So, Dad went out on his own.”
 
The move paid off. The senior Bialosky began with single family residential homes, including some of the first modern homes in Shaker Heights. The homes were known as “Bialosky-Designed Homes” at the time.
 
The practice has expanded over the years to include some of Cleveland’s most notable structures. It began with designing the May Company building in University Heights -- the largest retail project in the country when built in 1951. “That was the beginning of a big commercial practice for us,” says Bialosky, Jr.
 
More recent retail structures include Eton Chagrin Boulevard and Crocker Park. The firm has designed buildings at Ursuline College and Tri-C’s hospitality management program as well as RTA’s headquarters. Bialosky and Partners also has a reputation for its religious buildings, like Cedar Road Synagogue.
 
“We’ve been in business long enough that a lot of our buildings have come down, but a lot of them also have become landmarks,” says Bialosky, Jr.
 
Today, Bialosky and Partners is a family-run business. Jack Jr. joined the firm in 1986 and brother William Bialosky heads up the New York offices. The firm has grown over time to 40 employees in Cleveland and six in New York. The firm has made the Weatherhead 100 three times, and the average tenure of employees is eight to 10 years -- a long time in the industry.
 
Bialosky Jr. credits their success with being a diverse architectural firm. “We were advised that if we wanted to grow we had to specialize or become boutique,” he says. “That didn’t sound like fun, so we bucked that advice, and it’s a good thing we did.”

 
Source: Jack Bialosky, Jr.
Writer: Karin Connelly
fast-growing flack steel a maverick among peers
global cleveland's asian initiative designed to attract, retain asians
Global Cleveland recently launched its Asian Initiative, a program to attract and retain Asian talent to the region. “Asians are now the fastest growing and most educated population in the U.S.,” says Meran Rogers, Global Cleveland’s director of community affairs, adding that Cleveland has seen a 49-percent increase in Asians between 2000 and 2010.

Those numbers prompted Global Cleveland to reach out to various groups in the Asian community to identify focus areas of the initiative. The group hosted 30 Asian community leaders in March at a launch meeting. “We identified three main strategies for the overall Global Cleveland mission,” says Rogers. “To attract and retain Asian newcomers who will support the growth and talent needs of businesses and industries; assist Asian newcomers and young professionals in establishing roots; and foster an inclusive and welcoming community for Asians.”
 
Rogers points out that while Global Cleveland is spearheading the initiative, it’s really about supporting the goals of an already-strong Asian presence in Cleveland. “It was really important to work with all of the leaders and find out what they want to do and then help them do it,” says Rogers. Global Cleveland is working closely with groups like MotivAsians for Cleveland and Asian Services in Action (Asia, Inc.) to attain these goals.
 
Part of the program includes promoting the job fairs in IT, biomedical research and healthcare, as well as educating employers on the importance of hiring international talent. “Over half the population is foreign-born, so a lot of growth has to do with immigration,” says Rogers. “We’re really promoting the job fairs to the Asian community.”
 
Rogers says they also plan to be involved in plans to better connect AsiaTown. “Cleveland is known for AsiaTown and there are plans for improvement, to find ways to connect the different areas because they are very cut up,” she says. “Retention is dependent on how connected people feel.”

 
Source: Meran Rogers
Writer: Karin Connelly
laurel junior wins inaugural young entrepreneurs competition
Laurel School junior Anamika Veeramani took first place at TiE Ohio’s inaugural TiE Young Entrepreneurs (TYE) Business Plan Competition on March 13 for her online science journal for high school students, En Kephalos Science Journal. Veeramani first beat out her fellow Laurel students in a competition before advancing to the regional competition. She won $1,000 and will compete in the TiE Global competition at George Mason University in Fairfax, Virginia in June.

Competitors were asked to create a business plan for a company that could be started for less than $1,000. The plans were reviewed by a panel of judges based on concept, business model, market analysis, financial analysis and overall presentation.
 
Veeramani created En Kephalos Science Journal -- which is Greek for “In the Mind” -- during her freshman year as an outlet for students to go more in-depth in their science research. “I had done research since seventh grade,” she says. “I would do really well at science fairs, but there was nothing beyond that and no opportunities to publish in journals.”
 
Veeramani wanted to provide a vehicle for high school students to share their findings. “I chose the name En Kephalos because I wanted to stress the fact that while age and experience are closely tied, age and knowledge or ability don’t necessarily correlate,” she explains. “You don’t need to be an undergrad or postgrad to be able to conduct meaningful, publishable research.”
 
En Kephalos has three boards, made up of high school and college undergrads and a board of science professionals. “Our model is different because the majority of the staff is made up of peers,” Veeramani says.
 
Contributors come from mostly the Midwest and the East coast, but Veeramani says she has contributors from around the country and Canada. One of her staff lives in England.
 
TiE Ohio sponsored the competition in partnership with the Burton D. Morgan Foundation and the Veale Foundation. Second and third place winners came from Magnificat and University School.

 
Source: Anamika Veeramani
Writer: Karin Connelly
gigfinity links job seekers and small businesses
As the owner of a small consulting firm, James Gasparatos knows all too well the struggles of running a small business, including promoting the company and finding the right talent among other things. The challenges gave Gasparatos the idea to start Gigfinity, an interactive website designed to help small and mid-size Cleveland businesses connect with customers, promote their companies and find local talent. The site also allows job seekers to peruse and apply for jobs with Gigfinity businesses.

“Gigfinity is a social commerce site focused on marketing and hiring for small businesses,” explains Gasparatos. "My business partner, Eric McGarvey, and I were running our own small consulting companies when we had this idea a few years ago. We saw a gap where there were a lot of opportunities here for both small businesses and for job seekers. We connect them.”
 
Small businesses can post their profiles on Gigfinity -- free of charge -- detailing their services, job openings and even work samples. The businesses only pay a fee if they fill a job or get customers from their listings on Gigfinity.
 
“We only want them to pay if there’s something of value for them,” says Gasparatos. “Here, people who are looking at your profile most likely need your service.” Additionally, Gigfinity is offering small businesses a free credit for signing up on the site. Simply put in offer code “G1000” to get the free credit when signing up.
 
Service seekers can search the database for companies that fulfill their needs. And job seekers, or “gig seekers” can search for open positions or post their resumes and profiles.
 
It’s all about keeping it local and supporting the little guy, says Gasparatos. The site, which officially launched in the beginning of 2013, already has more than 60 small business listings and around 10 open jobs.
 
Gasparatos plans to team up with local high school and colleges in the area to attract and retain new talent to the growing small businesses. “Nothing brings everyone together as a region like small businesses and jobs,” he says.
 

Source: James Gasparatos
Writer: Karin Connelly
growing farm-to-table caterer looking to hire urban farmhands
Sow Food brings the farm-to-table concept full circle with the company’s Community Supported Agriculture (CSA) meals. Chef-owner-farmer Brian Doyle takes the produce grown on his White Squirrel Farm on W. 47th Street and Lorain Avenue and creates ready-to-eat meals for customers during the 16-week growing season.

From June to September, Sow customers get three dinners a week. Each meal serves two adults. The meals are a combination of traditional dishes and Doyle’s special creations. All of the ingredients come from his farm -- where he grows tomatoes, eggplant, lettuce, garlic and pumpkin -- and local meat and dairy farms.
 
Since last summer, Doyle has secured permanent kitchen space at the Beachland Ballroom. He has increased his regular customer base from 10 in 2011 to a predicted 30 to 50 this year. In addition to himself and partner Maggie Downey, Doyle has increased his seasonal help from two employees to four.
 
This year, Doyle is looking to hire a farmer to run White Squirrel Farm, do weekly upkeep and maintenance and bring the produce to market. “We really want someone who is willing to put in the time and effort from spring until fall,” he says. “Someone who is willing to work with me and the other chefs.”

 
Source: Brian Doyle
Writer: Karin Connelly
el futuro de cleveland places local latinos in paid internships
El Futuro de Cleveland, a collaboration between Global Cleveland, Esperanza, Northeast Ohio Council on Higher Education (NOCHE), and Cleveland Leadership Center’s (i)Cleveland hopes to retain local Latino talent in Northeast Ohio by offering paid internships to college students.
 
“The mission is to support the rich diversity of the Greater Cleveland Latino community and ensure it grows and thrives,” says Global Cleveland’s Elizabeth Hijar. There are 62,000 Latinos in Cuyahoga County, and that population grew by 30 percent since 2000. “The Latino community is a bright spot in Cleveland and is growing."
 
Part of the Global Cleveland Latino initiative, El Futuro de Cleveland is working with Cleveland State, CWRU, Baldwin Wallace and Kent State, in addition to reaching out to schools in Boston and Chicago. “The focus is on young people to help ensure there are opportunities to make them stay in Cleveland, attract them and make sure there’s a pipeline,” says Hijar. “We want to focus on these students and really try to help them get a first start in their careers, whether they are from Cleveland or outside of Cleveland, and think about living here on a long-term basis.”
 
Nineteen employers already have signed up to provide paid internships through the program. The employers are required to enroll their interns in the (i)Cleveland summer leadership and mentoring program.

 
Source: Elizabeth Hijar
Writer: Karin Connelly
statewide internship program launches, linking students and employers for now and future
Intern in Ohio launched last week, connecting thousands of employers and students in internship opportunities across the state. The matching program, which was created by Detroit-based Digerati and sponsored by the University of Toledo, is free to both students and employers.
 
Intern in Ohio uses Digerati's matching algorithm -- called Classroom to Career -- to match participants based on their skills, interests and requirements. The program saves employers time and money by narrowing down the candidate pool to students who meet the specific requirements for the internships offered. Students are presented with internships that match their interests and skills.
 
“This is truly a talent attraction and retention effort,” says Wendy Pittman, director of Classroom to Career. “Nationally, 80 percent of interns stay in the region where they interned. Intern in Ohio is another tool to make Cleveland and Ohio an internship destination.”
 
Digerati launched a similar program in Michigan in 2011, in which 127,000 matches and introductions have been made. Digerati found that 70 percent of interns in Michigan were subsequently offered full-time jobs.
 
Potential interns and employers are asked a short series of questions about the position and about their personal preferences. The system then identifies the top seven matches for each individual student as well as the business for each position. When a match is made, the employer and the student are notified, and both must select that they are interested before any contact information is shared.
 
Pittman points out that the program is especially attractive to smaller companies that may not have the resources to find interns with the exact qualifications they need. “If you live outside of Cleveland, you probably don’t know about places like University Circle,” she says. “But what an awesome opportunity if you got matched there.”
 
So far, 1,200 students have signed up on the site, along with 59 Ohio companies posting 77 positions. Those numbers are growing every day, says Pittman.

 
Source: Wendy Pittman
Writer: Karin Connelly
app brings social media into the college search process
Two years ago, Matt Benton and his partner Jeremy Amos had an idea for adding social media to the college search process. So they quit their jobs doing investment work at KeyBank to develop College with Friends, a free mobile app that allows users to build a list of schools and see where their friends are going.

“It’s a way of saying, 'Hey, I want to go to Ohio State; who else wants to go there?'" says Benton. "The main idea is seeing who your future classmates might be."

It also gives colleges an alternate way of contacting students who are interested in their schools, as opposed to blindly marketing through the mail.
 
“At Key, time and again we heard parents complaining about kids going to college,” recalls Benton. “In addition to financing, they were getting all this mail, and kids wanted to know where everyone else is going. We wanted to create a time and a place for the college search and solve a lot of these problems.”
 
The app contains all the academic information prospective students need about the schools, and shows what friends are looking at those schools. Benton and Amos launched the app in January after talking to schools about their marketing process.
 
“We spent a ton of time with colleges,” says Benton. “The number-one thing they do is mailings through buying zip code data. We create the ability for colleges to come in and connect directly with the kids interested in going to that college.” Benton and Amos also talked to high school students about what they’d like to see in College with Friends.
 
Benton and Amos plan to add a news feed to the app, in which students can share their campus visits.
 
Right now the two work with a development firm for the technical aspects of the app while they focus on the design side. Benton says they plan to move the technical side in-house, as well as hire a “pretty sizeable” sales force.

 
Source: Matt Benton
Writer: Karin Connelly