Twist Creative, a small design firm that was founded in Ohio City 15 years ago, is expanding into a larger, custom-designed space at the Fairmont Creamery in Tremont. In part, the move was prompted by the need to consolidate its space, which is spread out over four floors in a building at West 28th and Lorain. Yet the firm also wanted room to grow, as revenues have doubled in recent years and there are plans to hire additional staff.

"We definitely wanted to stay downtown or in the surrounding neighborhoods," says founder and design director Connie Ozan. "We have employees and clients on both sides of town. There's a lot of energy here that contributes to our culture."

Ozan and her team landed at the Fairmont Creamery thanks to the opportunity to custom build space and be part of a larger project. "We're at the beginning of the revitalization of this area, a new phase of Tremont development," says Ozan.

Twist's new offices will be located on one floor, and the space is designed to be more open and collaborative. The interior will have new mechanicals and finishes as well as improved technology features. The design blends old and new, with high ceilings, cement flooring and traditional architectural features like columns.

The Creamery's new rooftop garden and deck will be an added bonus. Ozan and her coworkers are looking forward to relaxing with views of downtown Cleveland, and also entertaining clients there. The presence of the Tremont Athletic Club also is a plus as Twist encourages a healthy work-life balance.

The entire Fairmont Creamery project is slated to be complete by November. Twist Creative anticipates moving into its new offices sometime in October.
 

The Hudson-based Western Reserve School of Cooking (WRSOC) has been in existence for 42 years. It provides a variety of classes for professionals, amateurs and kids and features a small retail space stocked with kitchen gadgets. Now the institution is expanding to a storefront adjacent to Cleveland Culinary Launch and Kitchen (CCLK), a pay-as-you-go commercial kitchen and food business incubator that is located at 2800 Euclid. The cooking school will open by the end of the year.

"It's a complementary relationship, and we're excited for the classes to start," says Carolyn Priemer, one of the founders of CCLK. "Previously, we had food, but we didn't have a space for entertainment and events."

Priemer also has hired Carl St. John, co-owner of WRSOC, to manage the CCLK kitchen. The new WRSOC will sell a limited range of kitchen gadgets and offer products created by CCLK's food-based businesses, which include Saucisson butchery, Cleveland Kraut and Red Lotus Foods. CCLK entrepreneurs also will help teach classes, workshops and demonstrations at the new school. 

St. John and his wife and partner Catherine are opening the cooking school to tap into a new market in Cleveland and join the city's food scene. They will offer single classes geared towards amateur cooks and use the space for corporate team-building events and other functions. The storefront can fit at least 30 to 40 people for cooking classes, and more for a demonstration. St. John says the event space also will be available for rentals. 

WRSOC offers classes in bread making, cake decorating, sushi rolling and more. There are Friday night date night classes and weeklong classes for professionals (these will remain in Hudson). Many are taught by Catherine, an experienced chef, but there are guest instructors as well. St. John says he hopes to partner with PlayhouseSquare and other institutions to offer an evening of entertainment where participants cook their own meal and then see a show.

St. John says the classes have grown in popularity. WRSOC is far more affordable than a fully-accredited cooking school, yet offers professionals a chance to break into the industry without the coveted degree. Over the years, the school has seen many of its graduates go on to work in the restaurant industry.

"The cooking school [in Hudson] is going great, but space is our biggest issue," says St. John. "We're turning down private events and corporate team-building events because we can only host 12 to 14 people. In our new space, we'll be able to have 30-40 people, and more for demos." 

Fashion industry veteran Mary Peffer road-tripped across the U.S. to source vintage clothing for her new pop-up shop in the Gordon Square Arts District. The Cleveland native, who is a consultant in Los Angeles, sifted through estate sales in Boise, Idaho; rooted around at thrift stores in Portland, Oregon; and hunted in stores in North Carolina and Texas, to name a few. Now, Peffer's unique shop is set to open next week.

The NAVY PRoject, which is named after Peffer's communications consulting firm specializing in art, architecture, design, fashion and hospitality, will offer vintage, unisex, ready-to-wear clothing. Examples include vintage Levis, letterman jackets, vintage jackets, CPO jackets ("Chief Petty Officer") and deadstock army t-shirts. Peffer, who has worked for companies like Nanette Lepore and Saint Laurent, says that she was inspired by trends she saw on the runway. As a Cleveland native and lover of the city, she wanted to bring her ideas home.

"There's a lot of excitement about these fashion trends, but I think it's nonsense when I hear that everyone can't have access to it," says Peffer, whose store will open Friday, September 5th and remain open through October. "I thought, why not go to the source and give it to people for a different price?"

Peffer, who owns NAVY PR with her sister-in-law Melinda Peffer, says she's looking forward to being in Cleveland and spending time with family and friends. Her brother, Stephen Peffer, runs the Hausfrau record store in Gordon Square.

Peffer says the NAVY PRoject will launch a series of pop-up shops in emerging markets across the U.S. No details have been announced about future locations. Regarding her fashion road show, Peffer quips, "I thought, 'Well, if everyone just laughs in my face, I'll just keep everything and have this killer wardrobe.'"

The NAVY PRoject will be located at 6602 Detroit Avenue and will have regular hours from Wednesday through Sunday. Peffer says it will be a great place to hang out, with curated racks that are easy to browse and art from Brooklyn-based artist Savannah King of Third Eye and Cleveland illustrator Deanna First. The clothing will also be affordable, with everything priced under $100. 
 
 

The Winchester Music Hall, a classic Lakewood venue that closed late last year after a decades-long run, will soon enjoy a new lease on life as The Bevy in Birdtown, a restaurant and music venue set to open next month.

New owners Patty Lim and Beth Scebbi of New Century Builders have completely refreshed the space. The bar area has new flooring, a new ceiling, fresh paint and custom-designed lighting crafted from old wine bottles. There are eight draft beer lines, and a new kitchen will allow for a full-service menu that is scheduled to start sometime in October.

"We felt that Madison Avenue is really going to be taking over," says Lim. "Detroit Avenue is at its peak, and this is the next phase of development in Lakewood."

County records show that Dially's Investment Group LLC purchased the building for $150,000 in July from previous owner James Mileti. The building needed to be updated, and the new owners are not only renovating the space, but also adding some new touches that will likely make the Bevy a popular destination spot.

Lim and Sceibbi have cleaned up the historic sandstone and brick exterior, and they're adding a prominent sign featuring The Bevy's logo (a martini glass with birds flying around it -- how cool is that?). They're also adding a large sidewalk patio to take advantage of the building's deep sidewalk. Next year, they plan to transform a lovely brick nook alongside the building into a second patio area.

The Bevy will feature a full lineup of entertainment scheduled to start later this year. Lim plans to hire not only bands playing rock, blues, jazz and other styles, but also comedians. She's not worried about competition from The Music Box, Vosh, Mahall's 20 Lanes or other nearby venues, saying "the more the merrier."

The music hall, which is located in a former bowling alley, will become a bit cozier thanks to the addition of a private party room and offices in the rear. The party room will be nicknamed The Winchester, and the owners plan to keep the historic logo that's painted on the wall. The new hall will feature a section with hardwood floors for dancing, upgraded seating, high-top tables and a standing area.

Lim, who got her start as manager with Cleveland PM restaurant in Valleyview, is glad to be back in the restaurant and bar business. She sees great opportunity in Lakewood, and points to the businesses that are moving to Lakewood and the renovated Madison Avenue streetscape as signs of the area's revival.

Tom Sarago, owner of Spruce, chose Borrow Rentals as the winning company to receive free marketing and PR services. Sarago, who started his full-service marketing communications firm earlier this summer, offered the services to one company as a way to promote Spruce and help a worthy company.

Spruce received about 20 applications for his services. Sarago chose a few finalists before naming Ann King, owner of Borrow Rentals as the winner. Borrow is an eclectic and vintage rental house for furniture and accessories to furnish any event. “I just found Ann intriguing,” says Sarago. “She’s clearly doing so much of a good thing, I can just step in and enhance.”
 
King, who read about the contest in Fresh Water, applied because she needed the services Spruce provides. “We are such a small boutique company – we don’t have a marketing department and we don’t know how to get in the press,” she says.
 
Professional photography firm Kalman and Pabst shot promotional photos of King as part of the package. Spruce will provide PR services. “"She needs some assistance in a couple of key areas and we're working to develop a plan on how to build new relationships," Sarago says of what he’ll provide. “She wants to find new audiences and engage her existing ones. We’re helping her with social media, starting a newsletter and we will issue regular press releases.”
 
Both Sarago and King see this as the start to an ongoing relationship. “He’s awesome,” says King. “He’s so great and I’m so excited to work together and try to promote our brands. Hopefully we can help each other out – mostly to promote Borrow.”
 
In addition to working with King, Sarago says he enjoyed meeting the other applicants. “It was wonderful to hear about all these companies doing some amazing things,” he says. “Companies I wouldn’t otherwise have met.”
 

Based on the dinner-party model, Cleveland SOUP provides financial support for innovative, locally based initiatives that touch on sustainability, public art and diversity. As garnering funds can often be one of the tallest hurdles for independent upstarts, SOUP has helped offset those costs in more than 60 cities.

It’s been a busy month for Ethan Holmes, founder of Holmes Mouthwatering Applesauce. The 20-year-old took home $500 from Entrovation earlier this summer before moving into the Cleveland Culinary Launch and Kitchen (CCLK). He then launched an Indiegogo campaign in hopes of raising $1,500, but raised $2,274. He also received 100 pre-orders and produced 400 jars, or 5,000 ounces, of his original and cinnamon applesauce in two days during his first session at CCLK.

“Producing in the kitchen was challenging,” Holmes says. “I had never made such large quantities in such a short period of time.” But with the help of friends and family, Holmes filled his orders, then hand-delivered jars of applesauce in gift bags to all of the local contributors to the campaign.
 
Holmes plans to sell heavily at local farmers markets this fall and is in talks with area restaurants about some menu collaborations. He also is waiting to hear from some retailers about carrying the applesauce.
 
Holmes headed back to college last weekend feeling optimistic about the future of Holmes Mouthwatering Applesauce.
“It felt amazing to surpass my goal,” he says. “It was unbelievable to have so much support from family, friends and those interested in my product. I tried crowdfunding a year ago on Kickstarter and failed my goal, so having the strength to try again and actually being successful this time is such a great feeling to have.”

League Park, the historic Hough ballfield where baseball legend Babe Ruth hit his 500th home run over the outfield wall in 1929, is set to reopen this weekend following a complete renovation. The reopening, in the works for years, will not only house the Baseball Heritage Museum, but also a replica of the original ticketing facility, a community room and a huge, new ballfield. It mimics the original down to the fact that home plate is set in the same spot as when Babe Ruth stood there.

Councilman T. J. Dow hopes that the project will spark reinvestment in the Hough neighborhood. "We love the fact that we have a recreational park in the community, but it will also serve as an economic development piece," he says. "Many of the new homeowners moved here with the expectation that League Park would be rebuilt. We believe that it will serve as an anchor."

Dow also believes that the park will serve as a tourist attraction, drawing baseball and history lovers from Greater Cleveland and beyond. The park has a special significance for the African-American community, since many black teams played here and the Buckeyes won the Negro World Series at League Park in 1920.

The restored League Park will also serve as home field for many Cleveland Municipal School District teams, a special privilege since the park is quite large and has brand-new astroturf. Outside organizations can rent the field for a fee, and the money earned will go back into maintaining the park. The ticketing office and museum will be open for regular hours during the week and on weekends.

"We have Hough residents who are starting up baseball clubs," says Dow, touting ways in which enhanced recreational opportunities will help the neighborhood. "They could play on the League Park field during the championship games."

Although there is no active community development corporation in Hough and redevelopment plans stalled out in the recession, that could change. Dow is currently in the process of kicking off a neighborhood planning process, and envisions new housing built on tracts of vacant land around League Park.

League Park is located at East 66th Street and Lexington Avenue. A grand opening party is set for Saturday, August 23rd at 1 p.m., and will feature the unveiling of the Fannie M. Lewis sculpture, an appearance by the Cleveland Blues vintage baseball team, a Home Run Derby and other activities.

As a professional makeup artist, Lou McClung is well aware what goes into good (and bad) makeup. So he started making his own, ultimately opening up his own shop, Lusso Cosmetics, in Lakewood. “As a makeup artist, what I wanted to do was have my own products,” he says.
 
As one of the few independent cosmetics manufacturers in the country, McClung makes and sells his own lipstick, eye liner, lip gloss and powder. His products aren’t tested on animals and are fragrance-free. As much as possible, Lusso products are plant-based and made with beeswax.
 
McClung blends all of his own shades and he custom blends foundations and powders to match skin tones. He teaches his customers how to use his products with free consultations. “It’s really simple once I explain it,” he says. “No one ever took the time to show them. Most of my clients want to look natural and they’re surprised how little makeup they need – it’s about knowing where to put it. Having a quality product and finding what to do with the stuff is key.”
 
The satisfaction McClung gets comes in pleasing his clients. “I know when I’ve nailed it and have the right product or shade,” he says. “I love to see my clients enjoying it, and I know it enhances their lives.”
 
When McClung isn’t helping clients with their makeup needs, he’s restoring religious art. Four years ago he bought the entire closed St. Hedwig church parish and turned it into The Museum of Divine Statues -- a museum of religious artifacts. He’s purchased the artifacts from closed churches around Cleveland. He says the restoration process is pretty much the same as doing makeup, except he uses pigments and oil paints.

THe museum is open Sundays from noon to 4pm and private tours can be arranged for groups of 30 or more. McClung is hosting a fundraiser on Sept. 27 to keep the museum going.
 
McClung employs an assistant and lives in the priest’s house on the parish property.
 

Case Western Reserve University has opened the new Tinkham Veale University Center just in time for the start of the school year. In the coming weeks, six new eateries will be unveiled. The addition of mouthwatering new venues like Melt University, the latest from Matt Fish of Melt Bar & Grilled fame; Naan, an Indian venue by James Beard Award nominee Chef Raghavan Iyer; and Cool Beanz, which will serve Zingerman's Coffee out of Ann Arbor, are enough to make us want to go back to school.

Fortunately, we won't have to. All of the venues are open to the public, and the soon-to-be-named restaurant (a student contest will determine its name) will serve a prix fixe menu when the orchestra plays in town. Cleveland Botanical Garden Executive Chef Tony Smoody will serve as chef of the restaurant.

Additional eateries include 8Twenty6, where customers can build their own salad from an eight-foot counter stocked with 20 seasonal ingredients and six housemade dressings, and Pinzas, which serves personal pizzas, pasta bowls and Italian sandwiches served on pagnotelle rolls. Melt University will serve items off the Melt Bar & Grilled menu as well as "exclusive CWRU-themed sandwiches only available at Melt U, the Case Western BBQ and The Spartan Burger," according to a press release from Bon Appetit Management, the food service company.

"This is an opportunity to showcase the beauty of regional Indian cooking," said Iyer during a recent visit to the university center. "What you typically see in the U.S. is just a sliver of Indian cooking, and what I bring is multi-regional cooking."

CWRU has a large population of foreign-born students, so the ethnic diversity of these options will no doubt prove popular. The university has not only transformed its physical environment in recent years, adding student amenities that create a more vibrant campus, but has also seen a dramatic increase in enrollment.

Previously, there was no full-service restaurant on the CWRU campus, and dining options were a bit limited. These six new eateries add to the increasing vibrancy that can be found on campus and throughout University Circle.

Alex Quintana grew up in Cleveland Heights, went to Heights High, and claims to have gone to college at the Tavern Company on Lee Road. (He was a bartender at that popular watering hole for five years.) Now, the Heights resident, who opened Quintana's Barber and Dream Spa with his wife Dawn 11 years ago, is expanding his footprint in the Cedar-Taylor area.

Quintana has purchased a building at 2190 South Taylor Road, immediately next door to the Colonial home where his business is located. They are now renovating the former beauty salon from top to bottom, inside and out. When the project is complete, the facade will be handsomely refreshed with new awnings, the interior will feature contemporary, brushed aluminum finishes and the entire place will be handicap-accessible.

"Nothing had been done to the interior since about 1984," says Quintana. "It had an interior like Mrs. Roper's beauty salon. We're making it more spa-like and modern."

Quintana's is unique, he says, because of the relationship between the two businesses, which are distinct yet complementary. The first-floor barbershop offers a "third place" for men outside of work and home, a kind of communal, comfortable man cave. The spa, which currently is housed on the upper floors, is a place where women can get massages, facials, manicures, pedicures and more. The renovation project will allow the spa to take over the former beauty salon, while the barbershop will gradually expand into the rest of the house.

Quintana says the Cedar-Taylor commercial district is becoming more vibrant. Not only are there fewer vacant storefronts than there were a few years ago, but the newly formed Cedar-Taylor Merchants Association is working on creating a new streetscape plan with public art and also forming a Special Improvement District.

All in all, Quintana is glad to be working in the Heights. "Cleveland Heights is a very unique community," he says. "Residents here are very passionate about where they choose to live. It's a pleasure to service this community."
 

TechPint founder Paul McAvinchey always envisioned that his organization’s regular mini tech conferences could become something larger. When the last event drew more than 400 attendees to talk tech over a beer, McAvinchey knew it was time to go big.

On Friday, September 5, the first Industry Digital Summit will kick off at Hotcards. “The Industry Digital Summit is a national conference -- not just Cleveland-centric -- but a national conference with a focus on the Rust Belt,” McAvinchey says. “We want to show that there is a community in the region.”
 
The event brings some of the biggest names in technology to Cleveland: Ian Sigalow, co-founder and partner at GreycroftVC; Bob Moesta, president and CEO of the Re-Wired Group; and Stephanie Spear, founder and CEO of EcoWatch, to cite a few of the 15 speakers scheduled.
 
There will be a startup demo pitch, with 20 companies signed up, and workshops throughout the day. It’s all capped off with a pig roast and happy hour before the Hotcards space evolves into a “massive party that will go on until late,” says McAvinchey.
 
McAvinchey envisions the Industry Digital Summit as an event that could turn into something like South by Southwest or Big Omaha. “There’s nothing like that around here,” he says. “I think it’s important for the region and to have it in Cleveland is just super. We want to make Cleveland the center of digital innovation in the region.”
 
The conference costs $199, but Fresh Water readers can receive a $50 discount by using the code FRESHWATER upon registration before August 22.

The Incubator at MAGNET and NASA Glenn Research Center are looking for product-focused startup companies to join its pitch competition on September 18 at Ariel International Center. Unlike other pitch competitions in the region, ProtoTech focuses on those companies with an actual product to market.
 
“There are a number of pitch competitions, but most of them are IT focused,” says Dave Crain, MAGNET’s director of entrepreneurial services. “What we’re trying to do is highlight product-focused startups in the region.”
 
What is a technology based product exactly? “At the end of the day, when a customer buys your product and you put it in a box and you ship it to them, that’s a product,” says Crain.
 
Six companies will be selected as finalists and receive promotion and fundraising tools. The teams will then pitch their products to a panel of judges and a live audience. The teams will be rated on their products’ feasibility, investability and the quality of their pitches. The audience also gets a vote.
 
Each team gets to keep any money raised for their products through the event, and the top three teams will receive matching funds.
 
Crain says they are hoping to receive 20 to 30 submissions for ProtoTech. The competition is open to anyone who meets the entry guidelines listed on the submission form. The deadline for submission is mid-August.
 
In addition to the pitch competition there will be an Investors Hall Exhibition, where 15 to 20 more established startups will have tables among an invited group of investors.
“These are later-stage startups who have entered the market,” explains Crain. “We’ve already chosen two companies to exhibit. We’ll continue to choose companies until the tables are filled. To be considered for the Investors Hall, submit an exhibitor request form.  

Northeast Ohio has a number of resources available for an expanding Latino populace searching for work and business opportunities. These services, say their providers, can keep immigrant brainpower in the area while acting as a talent magnet for the Latino and Spanish-speaking diaspora. 

When the Greater Cleveland Sports Commission began looking at creating a new event a few years ago, cycling soon rose to the top of the list. Leaders knew that a premiere cycling event in Northeast Ohio would prove popular well beyond Cleveland, attracting visitors from other cities. Then they refined the idea into a weekend of races, offering multiple rides from which to choose, coupled with a lifestyle festival at Edgewater Park. They had a winner.

The result is NEOCycle, "an urban cycling festival consisting of competitive races and unique rides, connected by live entertainment and an interactive, action-filled festival at Edgewater Park on the shores of Lake Erie," according to the website. The event takes place September 26th-28th, and organizers say it could attract 1,000 people from other cities and generate $250,000 in economic impact.

NEOCycle will feature five rides: Night Ride, which will leave from Edgewater Park and offer views of the sunset and downtown skyline; Forest City Fundo, an untimed, mass ride with lengths ranging from 10 to 62 miles and benefitting Bike Cleveland; Cyclocross, a race through Edgewater Park with natural and manmade obstacles; Criterium, a lapped race through University Circle and surrounding neighborhoods; and a velodrome race in Slavic Village.

Whether you're a competitive cyclist or not, the unique new event holds many charms. The Fundo and Night Rides are geared to both casual and serious riders. Spectators will enjoy heading over to Edgewater Park to watch the races, drink beer, hang out by the beach and listen to music.

Speaking of music, organizers recently announced that Cloud Nothings and Jessica Lea Mayfield would headline the event. Other bands include Ohio Sky, Captain Kidd, Cities & Coast, Ottawa, Muamin Collective & Neil Chastain Trio, Silent Lions, Village Bicycle, JP & the Chatfield Boys and the Luckey Ones.

"The idea is, 'How do you take 1 plus 1 plus 1 and equal a whole lot more than three?'" says David Gilbert, President of the Greater Cleveland Sports Commission. "How do you take grassroots events and put them in one large festival? You’re going to get an experience here that you're just not going to get at any other event."

Fresh Water has been on top of the dramatic new business development currently taking place in Lakewood, covering it here, here and here. The west side 'burb has seen an explosion of new shops, pubs and eateries in recent years, thanks in large part to a pedestrian-friendly Detroit Avenue streetscape that was completed in 2012. Now the city is poised for another wave of growth, with several new businesses set to open this year.

In a recent chat with Planning Director Dru Siley, we learned about Cleveland Vegan, which is set to open a storefront catering operation in the next 45 days (13611 Detroit), with a planned eatery to follow; Brown Sugar Thai, which will open its fourth location in a 2,600-square-foot space in the Bailey Building at Detroit and Warren; Birdtown Restaurant and Brewing, a project from restaurateur Tom Leneghan, will open next year in the old St. Gregory's Church on Madison; The Bevy, a new restaurant and music venue that will open in the old Winchester Music Hall; and The Stache, a hip new speakeasy set to open in the former Johnny Malloys/Gepettos space (17103 Detroit Ave.).

These are just a few of the new businesses flocking to Lakewood, which has seen impressive business growth along its Detroit and Madison commercial corridors.

"Part of what we've noticed is that Lakewood is a great place to open a first business, such as Beat Cycles, but it's also a good place for a business to do a second location," says Siley. "We're seeing that as a bit of a trend. Business owners are doing some intentional planning, and they're looking at Lakewood."

Although Lakewood is chock-full of independents, plenty of chains are getting in on the action, too. Another new addition to Lakewood is Bob Evan's, which opened up a surprisingly contemporary-looking eatery in downtown Lakewood. "It's the busiest 4:30 dinner spot in the entire world right now," jokes Siley.