Entrepreneurs + Innovators

sprav wireless meter tracks water consumption in the shower
When Craig Lewis, a mechanical science and engineering major at CWRU, was given an extra credit assignment in 2011 to come up with something that would increase household energy efficiency, he started thinking about how much water people use in the shower.

“We did a little preliminary research to see if people could track their water consumption in the shower,” Lewis recalls. “We found that 76 percent of people we surveyed had no idea what their water consumption was.”
 
So Lewis and his partners, Andrew Schad and CJ Valle, set out to create a shower head that tracks water consumption. “How can you be efficient if you don’t know what you’re consuming,” asks Lewis. The result is Sprav, a company that makes a water meter by the same name for the shower. Today’s model is wireless and works with the users’ mobile devices to provide usage data. It takes seconds to install and requires no tools.
 
Sprav entered Case's St. Gobain Design Competition in the fall of 2011 with a prototype and came in second place. Listening to feedback from the judges and the audience, Lewis and his team redesigned the meter, making it sleeker and with more functionality, and proceeded to take top honors at the following year's competition.
 
Sprav ran a Kickstarter campaign earlier this year. While they fell short of their fundraising goal, the company enrolled in Bizdom’s fall class. “It’s been a great opportunity,” Lewis says of Bizdom. “They’ve done a great job of guiding us along the path.” The company has also turned to Blackstone Launchpad for guidance and resources.
 
Lewis has taken a year off from school to work on Sprav full-time. While the device is still in development, the company has an agreement with CWRU to test it in the dorms in 2014. While Lewis calls Sprav a “grass roots effort” right now, he has his sights set on getting Sprav in big box stores like Walmart and Home Depot, “where people expect to buy these types of things.”

 
Source: Craig Lewis
Writer: Karin Connelly
animal oralectrics prevents oral diseases in animals easily and painlessly
As an investor in Biolectrics, a company that makes a battery-powered mouthpiece – think sports mouth guard -- that treats periodontal diseases with electric stimulation, Paul Ruflin began thinking about the device’s potential in other applications.
 
“The mouthpiece delivers a small amount of current that kills oral bacteria,” Ruflin explains. “In the lab it kills 75 to 100 percent of bacteria in the mouth in five to 10 minutes. The early results are promising in killing oral bacteria.”
 
With human trials completed at the University of Buffalo, Ruflin has created Animal Oralectrics, based out of MAGNET’s offices. The company uses the same technology as Biolectrics but applies it toward dogs, sheep, cows and cats. “Animals are five percent more likely to have periodontal disease than humans,” says Ruflin. “Less than one percent of dog owners brush their dogs’ teeth or takes them to the vet for a cleaning.”
 
Ruflin recently created a prototype on a 3D printer and is working with Ohio State University College of Veterinary Medicine to test Animal Oralectrics on dogs. So far, the response has been positive. “This device kills oral bacteria, prevents gingivitis and gum loss,” explains Ruflin. “The current is undetectable. The concept here is to make a device that gives treatment but looks like a chew toy or pull toy. You can even put a treat in the end of it. The key is getting them to engage with it for five to 15 minutes.”
 
The Innovation Fund recently awarded Animal Oralectrics a $25,000 grant to further develop its product. Currently, the company consists of just Ruflin and an intern from CWRU. But he plans to hire a marketing and social media person soon. He also plans on running a crowd funding campaign before releasing the product in of 2014.
 
Ultimately, Ruflin predicts he will add seven to 10 direct employees and another 15 to 20 indirect employees over the next two or three years.

 
Source: Paul Ruflin
Writer: Karin Connelly
historic euclid avenue church deconstructed, elements to be repurposed
Developer Rick Foran has made a career out of saving buildings, yet his latest project involves repurposing elements of one structure that was beyond repair.

Foran was hired by the Episcopal Diocese of Northeast Ohio two years ago to evaluate the condition of the long-vacant Emmanuel Church at 8614 Euclid. After discovering that the building needed structural repairs, the diocese marketed the property, but no buyers were willing to reinvest in it. When the Cleveland Clinic bought it, approval for demolition was granted with the condition that some parts be preserved.

Today, Foran's crew is carefully disassembling the stone facade, numbering, photographing and cataloguing each piece, and palletizing, shrink wrapping and storing them for later use. The goal is to reconstruct the narthex facade at another location to be determined. Additionally, the Skinner organ, woodwork, baptismal font, French floor tiles and historic light fixtures also are being salvaged.

"Nobody likes to tear down a landmark church, but if the decision has been made, I'm pleased that we can repurpose artifacts of the church and give them a new life," says Foran. "By the time the demo occurs, many of the more distinctive features will have been salvaged and relocated. There's also been an effort to keep them in a religious environment, or to keep them in the city of Cleveland."

The baptismal font, French floor tiles and stained glass window have been relocated to St. Andrew's Episcopal Church in Mentor. Light fixtures are being dispersed among various churches in Cleveland. The hand-carved lectern and bible stand are being added to the Cleveland Museum of Art's collection.

The Clinic plans to build a hotel on the site that will provide families a place to stay while a loved one is in the hospital. The Clinic's previous guest house was displaced by the new medical school building recently developed in partnership with Case Western Reserve University. Groundbreaking on the new hotel is expected to occur next year.


Source: Rick Foran
Writer: Lee Chilcote
girl's best trend boutique adds to madison ave's ongoing renaissance
Have you ever walked into a sweet li'l shop with a bevy of well-displayed merchandise and thought, Wouldn't it be fun to do something like this? That's exactly what artists Jen Buchanan and Colleen Bridegum always thought -- and they decided to act on it by launching Girl's Best Trend boutique this fall.

Girl's Best Trend, located at 17007 Madison Avenue, offers "art and accessories for you and your home," according to the tagline. The selection includes art, candles, glassware, pillows, clocks, frames, handbags, jewelry, scarves and perfume, all made by local artists and craftspeople.

"Colleen and I have known each other for 20 years, and we're both just really creative people," explains Buchanan. "We always thought on our own, 'Boy, I'd like to do something else.' We were talking one day, and both realized we were thinking about the same thing. Then we found the space, and boom, it all happened really quickly."

Buchanan works as an interior designer during the day, while Bridegum works as a home health care professional in the evenings, so they run split-shifts at the shop. Buchanan makes handbags and Bridegum is a painter. They hope to eventually offer interior design services out of the shop, as well.

Girl's Best Trend is about 600 square feet currently, but will expand to 1,200 square feet early next year when the space is fully renovated. Next door, a new pottery workshop is going in, and there are other galleries in the area.

"They're building up Madison now," says Buchanan of Lakewood's increased focus on that commercial strip. "There's a new Madison Arts District group that's going to start doing art walks in the summer."


Source: Jen Buchanan
Writer: Lee Chilcote
regulatory binder eliminates the mountains of paperwork from clinical trials
Researchers and hospitals literally can accumulate rooms full of paperwork documenting a single clinical trial. Rick Arlow offers a better method of document management without all that paper. RegulatoryBinder is an early stage software company focused on document management for medical clinic trials.
 
Arlow, who was earning a dual M.D. and Ph.D. a year ago, observed how much paper was wasted in clinical trials, came up with the idea to go paperless. So he quit his studies, formed RegulatoryBinder and joined accelerator FlashStarts in PlayhouseSquare.
 
“I have a tool that allows hospitals to store clinical trial data electronically,” explains Arlow. “Up until now, researchers would store paper in three-ring binders. There were literally rooms of paper.”
 
RegulatoryBinder’s Enterprise Document Management software provides up to a 33 percent increase in documentation productivity while standardizing the documentation system and saving researchers money. The biggest challenge Arlow encountered in developing a system of electronic records for clinical trials was efficiency and adoption.
 
“The large issue is, how do you do this in an efficient manner and still be compliant,” explains Arlow. “We had to find a way to provide the software, training and services and get people to adopt it.”
 
RegulatoryBinder is being used in pilot programs at University Hospitals and a number of other sites. Arlow says that so far people have been quick to adopt the technology.
 
RegulatoryBinder was one of six Northeast Ohio start-up companies to receive $25,000 from Lorain County Community College Foundation’s Innovation Fund. Arlow also recently received follow-on funding from FlashStarts. He plans to use the money to hire staff in customer support, marketing and sales, and to promote RegulatoryBinder to more markets. Arlow hired his first employee this month and plans to hire another before the end of the year. He anticipates two more hires in 2014.

 
Source: Rick Arlow
Writer: Karin Connelly
sports app is easiest way for athletes to get info they need to win
When remodeling a kitchen, people usually rely on friends for advice on contractors and architects. Brides use websites and friends as resources when planning their wedding. Entrepreneurs Brian Verne and Mike Eppich figured: Why not create a place where athletes can get advice on apparel?

So Verne and Eppich created Phenom, a mobile app where athletes can brag about the apparel and equipment they use to train. “Influences have a place,” says Verne. “Athletes are concerned with how they look and the products they are using.”
 
Phenom is designed to give amateur athletes a leg up on the decisions they make.
 
“Phenom connects athletes with the best gear, equipment and training opportunities based on what their peers are using right now,” says Verne. “From buying a new product to vetting a trainer, camp or combine, Phenom will become the easiest way for athletes to get the inspiration, advice, product information and professional reviews they need to win.”
 
Verne describes Phenom as “an app to promote your style and your hustle.” Users create a digital profile in a virtual locker to share what they like and are using. “The virtual locker has information on how they’re using that stuff, where they’re using it and how they’re training and competing,” explains Verne.
 
After first starting a successful performance apparel company, Verne and Eppich decided they needed to expand their vision. “We wanted an app that had a heartbeat, to capture things in real time – people getting ready to train and wanting to compare equipment,” says Eppich. “The whole idea is to see an athlete’s day or athletic career in every single segment, from the training they do to their post-workout after the game.”
 
Verne and Eppich have seven part-time employees in New York, a vice president of finance in Boston and are planning on hiring two to three full time developers in their Cleveland headquarters. On January 7, the two will head to New York to pitch Phenom to investors in First Growth Venture Network’s SecondGrowth.
 
To build awareness of the app, Phenom recently hosted an open house during a soft launch at their downtown Cleveland offices.

 
Source: Brian Verne and Mike Eppich
Writer: Karin Connelly
bad girl ventures graduates latest class, awards loans
wolfs gallery on larchmere to relocate to historic building undergoing renovation
An east-side developer has purchased the historic streetcar power station on Larchmere Boulevard. Once home to the American Crafts Gallery, which is thought to be the oldest gallery of its kind in Cleveland and is now housed within the Dancing Sheep boutique down the road, the property has been vacant for years. Ilene Greenblatt, who has developed properties in Chicago before moving back to Cleveland to be near family, bought the building and expects to wrap up renovations by March.

"It's a very handsome building and I've always loved it," says Greenblatt. "When I saw it was for sale and the price was reasonable, I jumped in and bought it."

Renovating the building has not been quite as reasonable. Shortly after the purchase, the back wall caved in and the roof collapsed. Greenblatt soldiered on, fixing a leaky basement, cleaning out an old tunnel leading to the street that was stuffed with trash, and rebuilding a mezzanine that was too dangerous to stand on.

The property, which has soaring 30-foot ceilings, brick walls and large windows, will soon house Wolf's Gallery, a long-running fixture on the Cleveland art scene that opened a gallery on Larchmere a few years ago. Owner Michael Wolf plans to relocate to the 6,000-square-foot space in spring, a dramatic expansion from his current storefront.

"I love the people in the area, they're wonderful," says Greenblatt. "The building was neglected for so long, it needed a lot of money and a lot of work. But it will be here for at least another hundred years, easily."


Source: Ilene Greenblatt
Writer: Lee Chilcote
cleveland neighborhood progress launches city life tours to highlight urban vibrancy
Cleveland Neighborhood Progress, a nonprofit community development organization, has begun offering Cleveland City Life tours to expose suburbanites, millenials, empty-nesters, boomerangs and newcomers to town to all the city has to offer.

CNP Director of Marketing Jeff Kipp says the tours really are about helping Clevelanders see for themselves the positive change taking place in the city.

"We'll do the proverbial handholding and take you into the neighborhoods," he says. "You see the positive headlines and positive trends, but a big chunk of our population doesn't have firsthand experience with the city. This is about removing that intimidation factor and bridging the gap."

Tours starts in Ohio City and include stops in Detroit Shoreway, the lakefront, University Circle, Little Italy, Midtown, downtown and Tremont. Along the way, it also touches on neighborhoods such as Cudell, Glenville and Fairfax. Each lasts two hours, costs $12 and comes with a free Live!Cleveland/City Life T-shirt.
 
"As we drive through University Circle, we can reference the excitement that's happening in North Shore Collinwood," Kipp explains, adding that while the tours can't feasibly cover the whole city, they will highlight all city neighborhoods.

The tours are being marketed through CNP's website and partner organizations such as Global Cleveland and the Downtown Cleveland Alliance. There currently are tours scheduled between Christmas and New Year's and around the Martin Luther King, Jr. holiday weekend.

"This is a way to roll out the red carpet and give a reintroduction to your Cleveland neighbors," Kipp adds.
 

Source: Jeff Kipp
Writer: Lee Chilcote
new effort aims to 'meet the needs not define the needs' of local startup community
Startups @ City Club is a new collaborative effort between the City Club of Cleveland  and the Cleveland Startup Collective to bring the startup community together in educational, social and thought-provoking environments.
 
The first event was launched at Cleveland Entrepreneurial Week in November, with speakers on technology, product development, investing and the overall startup community in Cleveland. “The main goal of the entrepreneurial speaker series is to install the values of lean startup methodology, the entrepreneurial-driven startup community and mentor-driven startup development,” says Morris Wheeler, organizer and founder of Drummond Road Capital

Speakers included Chris Heivly, founder of MapQuest, venture partner and founder of TechPint Paul Singh and Alexis Giles, vice president of business development at MOX.
 
The Cleveland Startup Collective is a grass roots organization focused on lean startup methodology – launching a new product to market in as little as 10 to 12 weeks with as little capital as possible. “Life’s too short to build a product no one wants,’ says Wheeler. “A number of us over the past two or three years believe that at its core, startups and startup investing need to revolve around the entrepreneur. ”
 
Wheeler says entrepreneurs in cities like New York, Boston and San Francisco get together on Friday nights, drink beer and discuss issues around their businesses. While casual meetings are starting to take off in Cleveland, Wheeler says the city needs more.
 
“All of the other organizations like JumpStart are important to entrepreneurial success, but in our view we need to be meeting the needs of the startup community, not defining the needs of the community.”
 
Startups @ City Club plans to host four to six events a year, some of which will be partnered with other events like TechPint. “The idea is to have many different activities,” says Wheeler. “We’ll have dialogs, educational events, pitch events and social events.”
 
Source: Morris Wheeler
Writer: Karin Connelly
city of lakewood says madison avenue is next frontier for urban development
The City of Lakewood has issued 44 certificates of occupancy on Madison Avenue this year, and nine businesses are participating in the city's storefront renovation program. Planning and Development Director Dru Siley says these numbers show how much business interest there is along this traditional yet funky strip, which is seeing a wave of redevelopment activity spurred in part by Detroit Avenue's success.

"We want to reproduce the success we've had on Detroit, recognizing that Madison has unique character and flavor that make it distinct," he says. "Madison is a small business corridor. Of 300 businesses here, 95 percent of them are locally owned."

Siley says that Madison is home to independent restaurants and entertainment spots, professional services and service-oriented retail. Current vacancy rates hover around 14 percent, down from over 20 percent a few years ago. Lakewood is developing a new streetscape along Madison that will break ground fall of 2014. The city also is committing storefront renovation dollars to help attract businesses and redevelop properties.

Examples of new businesses attracted to Madison recently include Mahall's, a historic old-school bowling alley that has new ownership and added music, food and entertainment, and Barrio, a Mexican eatery. The streetscape project not only will resurface the street, but also reduce Madison to two lanes with a center turning lane to make it safer and accommodate bike lanes. No parking will be lost.

The City of Lakewood and LakewoodAlive hosted a forum entitled "Madison on the Move" on Wednesday, December 4th at Harrison Elementary School in Lakewood.


Source: Dru Siley
Writer: Lee Chilcote
artist quits her day job to open art gallery in 5th street arcades
Cleveland artist Jessica Newell recently quit her job teaching Psychology at Cleveland State University to open a gallery in the 5th Street Arcades. Jessica's Gallery, as it's called, functions as a studio, a gallery for the artist's work and a showcase for rotating local artists.

"I love to paint," Newell explains. "I began receiving a lot of commissions from friends and family, and pretty soon I began to realize, 'I can make a business out of this.' I inquired about a place in the 5th Street Arcades and discovered that there was retail space available. With its walkable traffic, I figured I'd make a go of it."

Newell opened two months ago, and she says she's been thrilled with the traffic so far. Downtown apartment dwellers and condo owners are a great market for unique, local artwork, she says. She enjoys painting in her studio during the weekday lunch hour, because that draws customers to come in and look around.

Newell's paintings feature abstract representations of the Cleveland Metroparks and images of the city that "capture what the city could be." Currently, Jessica's Gallery also features the work of local landscape artist Michael Greenwald.

"It's amazing how this place has turned around," she says of the 5th Street Arcades, which are nearly 100 percent leased now. "Between Small Business Saturday and Winterfest, an incredible amount of people came in. It was packed."

Newell has also completed several murals around town, most recently for Piccadilly's Artisan Yogurt on Lorain Avenue in Ohio City, which just opened.


Source: Jessica Newell
Writer: Lee Chilcote
givenext makes it easy to contribute to the causes of one's choosing
Dan Mansoor’s 30 years in nonprofit fundraising has taught him one thing. Well, it’s taught him a few things, actually. One is that people think they give to their favorite charities much more often than they actually do. Two: donor retention rates hover around only 40 percent. And three: 80 percent of charitable giving is still motivated by direct mail.
 
Mansoor thought there had to be a better way, one that makes it just as easy to make and track donations as buying a book on Amazon. So he created GiveNext, an online brokerage account of sorts that makes giving easy.
 
“It’s easier to buy a book than save a life,” Mansoor says. “The decision of making a gift is the hardest part. It shouldn’t be making the gift.”
 
GiveNext works for both donors and organizations. Donors simply sign up online, choose the charities of their choice and make donations. They can then generate a report of the year’s gifts for tax purposes. Nonprofits can register their causes, invite their donors to visit GiveNext to make a donation and receive timely donations.
 
With GiveNext, you’re one click away not only from helping a charity, but one click away from helping with any cause or emergency, says Mansoor. “How many of us wanted to help others after Hurricane Sandy, the Newtown shooting, the Boston bombing, the Philippine typhoon, or Illinois tornadoes? But we didn't because we did not know which charity to give to, or it was too cumbersome to give, or we were distracted by our busy lives. If all we had to do is get out our phone and type in an amount and hit ‘enter,’ more people would do more.”

Mansoor went through the most recent LaunchHouse Accelerator program and won first place and $20,000 in the COSE Business Pitch Competition on October 23. “It’s nice to know there are others out there who think the concept is somewhat worthy,” Mansoor says.
 
While Mansoor is the only GiveNext employee right now, he expects to have 30 to 50 employees in the next five years. He anticipates going live in the next two months.

 
Source: Dan Mansoor
Writer: Karin Connelly
garden of flavor delivers the benefits of fresh juice without all the work
When Lisa Reed was coaching clients on health and nutrition out of her Chagrin Falls office, she would always make them a healthy green juice. After time, Reed realized that some of her customers were coming more for the juice than they were for the counseling.
 
The juice, today known as Mean Green, is made with celery, cucumber, kale, spinach, romaine and lemon. “You really feel good because your body becomes alkaline,” explains Reed. “You crave it in a way because you feel good.”
 
Reed realized she had something with her juices. In 2012 she launched Garden of Flavor and this past April she delivered her first order of juices to Heinen’s. Today she is in almost every Heinen’s store, plus Whole Foods, Mustard Seed and Lemon Falls in Chagrin Falls. Reed’s juices also are in Dorothy Lane in Dayton and Columbus and Whole Foods in Cincinnati. In January Garden of Flavor will expand to Pennsylvania and Chicago.
 
In addition to Mean Green, Garden of Flavor currently features six juices that range from Goji Pineapple (goji pineapple, mint and ginger) to Twisted Roots (carrot and beet juices). Reed also has developed a one-day juice cleanse that is quite popular.
 
Ironically, Reed’s most loyal customers happen to be home juicers. “Our best customers are juicers themselves and do it at home,” she says. “They realize the cost of organic produce, the time and cleanup involved, and it’s a lot easier for someone to do it for them.”
 
Reed juices all of her fruits and vegetables in a 38-degree refrigerated space in Midtown. “It’s an ideal environment with very little oxidation or breakdown,” she explains, adding that she’s adjusted to the chilly work environment.
 
Reed’s son Clayton works for Garden of Flavor, and she uses a staffing firm to help with the labor involved. She plans on hiring two to three full time people in the near future.

 
Source: Lisa Reed
Writer: Karin Connelly
hofbrauhaus cleveland breaks ground on new restaurant, brewery in playhouse square
This week, Brauhaus Cleveland LLC broke ground on the new Hofbrauhaus Cleveland in PlayhouseSquare in the most apropos fashion -- with a German oom-pah band, sausages and huge steins of beer. Project developers aim to complete the new restaurant and brewery by the end of 2014.

"Everything started in 1589 when the Bavarian kings decided the beer wasn't good enough for them, so they created their own brewery," extolled Maximilian Erlmeier, a former Hofbrauhaus Munich executive and chairman of Cincinnati Restaurant Group. "Now, every year two million people come to the Hofbrauhaus to enjoy food and great beer, and six million come to Oktoberfest. We thought, 'We should export this.'"

Hofbrauhaus Cleveland will become the latest franchise in the growing empire, which includes locations in Cincinnati, Chicago and Las Vegas. The Cleveland site will incorporate the Hermit Club and feature 24,000 square feet of space, including nearly 600 indoor seats and more than 1,000 outdoor seats in the beer garden. The famous Hofbrau beer will be brewed on site, and Bavarian dishes will be served.

The project is a huge win for PlayhouseSquare, which has in recent years developed a vibrant restaurant scene. The Hofbrauhaus project is one of the first development deals to push PlayhouseSquare's growth north towards Chester Avenue.

"We're really excited because this is one more step in PlayhouseSquare's growth," said Art Falco, President of PlayhouseSquare. "This is an incredible destination, but we want to see more young people here. With an outdoor beer garden right by CSU and PlayhouseSquare, we think this is a home run."


Source: Art Falco, Maximilian Erlmeier
Writer: Lee Chilcote
happy dog to open east side location in iconic euclid tavern in university circle
The Happy Dog in the Gordon Square Arts District is famous for tasty hot dogs with crazy toppings, live music and adventurous cultural fare, including members of the Cleveland Orchestra recording an album live in front of the racetrack bar. Now the successful venue is heading east; in the ultimate win-win, the owners are opening their first east side location inside the now-shuttered Euclid Tavern.

"We've been approached many times, and there are a lot of things we could have done," says Sean Watterson, co-owner of the Happy Dog. "To be a part of bringing the Euclid Tavern back to life was the thing that made us go, 'OK, maybe we could do another one of these, and this is the place to do it.'"

The Happy Dog signed a lease on the space this week with University Circle Inc., which bought the building last year from the previous owners. The Euclid Tavern operated continuously as a bar from 1909 until 2001, making it the second longest-running bar site in Cleveland, according to UCI Director Chris Ronayne. New owners re-opened it in 2008 and stuck with it until 2013. UCI began renovating the space and looking for a new operator earlier this year.

"We were searching for the right tenant to live up to the iconic reputation of the Euclid Tavern as a music venue," says Ronayne. "We were in courtship with the guys from the Happy Dog for a while -- they know food, music and programming."

The Euclid Tavern has hosted national acts Chrissie Hynde, Pavement and Green Day, and also served as home base for legendary local acts like Mr. Stress. The tavern was also featured in the 1987 film Light of Day starring Michael J. Fox and Joan Jett.

Although plans are still being shaped, Watterson says the new venue will operate as the Happy Dog at the Euclid Tavern. A similar menu will be available, but some hot dog toppings will only be available at the east side location, and vice versa. The owners also plan more cultural programming through partnerships with area institutions such as the Cleveland Institute of Music and Institute of Art.

The same partnership that owns the west side Happy Dog, including Watterson, Sean Kilbane and chef Eric Williams, will open the Euclid Tavern location.


Source: Sean Watterson, Chris Ronayne
Writer: Lee Chilcote
recent melt opening featured in columbus dispatch
In a Columbus Dispatch business piece titled “Cleveland grilled-cheese sandwich chain arrives in Short North,” writer Denise Trowbridge highlights Matt Fish’s Melt Bar & Grilled and his decision to test the waters by opening a location in Columbus.
 
“I am nervous, but we had to take the plunge. That’s just part of growing,” Fish was quoted in the piece. “We want to become a regional restaurant group and open a couple more in Columbus, but we have to start with one and make that one the best we can.”
 
Trowbridge goes on to detail many of the aspects we Clevelanders already know and love about Melt, including its signature sandwiches, fabulous beer selection, infamous Melt Challenge, and the 25 percent discount for life for those who add a melt tattoo.
 
Check out the full story here.
advertising execs say 'hello' to entrepreneurship with new firm
Michelle Venorsky and Kate Davis have worked at some of the top advertising and communications agencies in town, recently at Marcus Thomas. But the dream of starting their own agency prompted the two, along with three other partners, to launch Hello! agency in September.

“We’ve had this idea brewing for a while now,” says Venorsky. “We absolutely love what we do and we’ve been working together for 10 years.”
 
Hello! focuses on developing close connections with their clients, Venorsky says, by engaging relationships and finding out what makes them tick. So it seemed only natural to name the agency Hello!. “When you think about any relationship, you have to introduce yourself,” says Venorsky. “We call ourselves an 'engagement agency' – we build relationships on insight and research.”
 
Davis, with a background in cultural anthropology, handles the research end – figuring out why people do certain things. Venorsky handles the public relations, marketing and social media aspects. Venorsky says it was the right time to take an “intelligent risk” and hang out their own shingle.
 
“There’s never been a better time or an easier time to build a relationship with your customers with so many media platforms,” Venorsky says. “We’re trying to be medianostic and build something that matters.”
 
Hello! is still looking for the ideal office space in Ohio City or Tremont, but in the meantime, Venorsky and Hall are busy signing on clients. They’ve landed four accounts so far.

 
Source: Michelle Venorsky
Writer: Karin Connelly