Valerie Mayen is both nervous and excited as she talks about taking Yellowcake, the independent clothing company she built from the ground up, from pop-up to permanent. In March, the 31-year-old Texas native, who came to Cleveland to study at the Cleveland Institute of Art and appeared on Season 8 of "Project Runway," will double her current retail space at W. 65th Street and Detroit Avenue in the Gordon Square Arts District.

Yellowcake's new 1,500-square-foot space will offer expanded clothing lines, more menswear and additional kids' clothing. Mayen also will teach classes and offer shared workspace. D-day will be in January when Mayen punches through the wall of the former podiatry office next door. When the dust settles, she'll outfit her shop with new lighting, flooring, paint, sewing equipment and shared work stations.

"We've been here for 18 months as a pop-up store, and we decided to stick it out because we love the neighborhood," says Mayen. Although sales of her higher-end, locally-made women's dresses, coats and clothing haven't been what she hoped, she inked a three-year lease out of confidence in the area's upswing. "We're working our asses off to make this corner spot look amazing," she says.

Mayen also benefited from a $10,000 grant from Detroit Shoreway Community Development Organization's inaugural Best Business Plan Competition. She will receive free rent during the buildout followed by a graduated payment schedule. The competition was funded by Councilman Matt Zone and Charter One Bank.

Mayen's long-planned co-working space for entrepreneurs in the fashion industry, Buzz and Growl, will take up residence in Yellowcake's new headquarters. She will sell a handful of memberships initially and plans to offer classes and tours as well.

Mayen urged her fellow Clevelanders to shop local and independent businesses during the holiday season -- and beyond. "People are conditioned to think that Forever21 and H&M prices are the norm. I recognize that $98 for a cotton dress is a lot. Honestly, our prices should be about 20 percent higher. We don't put them higher because I understand that there's a price people are willing to pay."

While she's excited about her new permanent store, the ambitious designer, who has built Yellowcake with her own sweat equity and hard cash, is not one to rest. "I'm happy with who we are, what we are and where we're at... ish," she says.


Source: Valerie Mayen
Writer: Lee Chilcote

When Deej Lincoln bought Interior Products Company two years ago, he thought he would build upon the commercial millwork company’s reputation for creating beautiful libraries. While the company continues to do library work, a new business built on sustainability, recycling and a bit of nostalgia has evolved.

Reclaimed Cleveland harvests wood from Cleveland properties slated for demolition and turns what they find into functional works of art. “We wanted to build the business in a new direction, and we got into wood reclamation,” explains Lincoln. “The idea resonated with our Interior Products Company customers.”
 
From benches and console tables to bottle openers and iPhone skins, every Reclaimed Cleveland product is stamped with the address of the property from which it came. Much of the focus is on old homes, which have a lot of old-growth wood, and churches.
 
“Obviously, there’s a sustainability component to it,” says Lincoln. “But there’s an aesthetic component that comes from a talented designer.”
 
The inspiration to create products from reclaimed wood came almost out of necessity. “About a year ago, we were sitting on all this wood and we had no furniture designed or built,” says Lincoln. “I said we have to have some holiday gift items at a low price point.”
 
From there, Reclaimed Cleveland made a bottle opener and marketed it through flash sales. “We immediately sold out of them,” says Lincoln. “We were impressed and pleased with the fact it took off as well as it did. I regret as a company, we didn’t do it sooner.” The products have even found a following outside of Cleveland.
 
Aaron Gogolin, who co-founded A Piece of Cleveland (APOC), joined the company in 2011 He helped produce the original products for Reclaimed Cleveland and helps maintain assembly and design standards. David Meyers joined in 2011 and is key in new product designs and branding of Reclaimed Cleveland. The company employs a total of 12 people.

 
Source: Deej Lincoln
Writer: Karin Connelly

When a patient needs a breathing tube or feeding tube, proper placement is critical. Miach Medical Innovations, a company formed in 2011 out of CWRU, is developing tubes with built-in sensors to ensure proper placement.

“Several statistics show the need for properly placing these tubes,” says operations manager Cullen Dolan, who is working on his masters in engineering management. “Ten percent of breathing tubes are not initially placed properly. We found other statistics that show 20 percent of breathing tubes experience unplanned movement and 70 percent of feeding tubes experience unplanned movement. Also, 15 percent of extubate patients need to be reintubated." The ramifications can be damaging and even cause death.
 
The Miach Medical team, which includes CWRU doctors James Reynolds, Jim Rowbottom and Jeff Ustin, is developing sensors to assist caregivers with placement. “It will help caregivers know the tube is properly placed, unplanned movement, and when it is safe for the tube to come out,” explains Dolan.
 
Miach’s developments earned the company top honors at JumpStart's Northeast Ohio Entrepreneur Expo’s student competition. The company won $1,500 for placing first in the competition. Additionally, Miach was awarded $25,000 by the Lorain County Community College Foundation Innovation Fund.
 
The team will use the money on sensor development. “The key is finding a sensor that is cost effective and still meets all of our technical needs,” Dolan says. “We’re working with academic groups and companies to find the sensor we need.”
 
Dolan has found the experience educational and rewarding. “The sensor tube is something that’s needed, and with my background in biomedical engineering this was something I wanted to be a part of,” he says. Representing the company at the expo was a great experience. Winning the competition was just icing on the cake.”

 
Source: Cullen Dolin
Writer: Karin Connelly

To succeed as a region, Cleveland needs hungry, highly skilled immigrants willing to risk it all for a chance to build their dreams. With an estimated 30,000 open positions in high-skill industries in the region, the time is now to market Cleveland as a place friendly to outsiders. Fortunately, Radhika Reddy and others are on top of it.

Donna Lee, CEO of MascotSecret, has always eyed with envy the vacant good seats at sporting events. She thought there had to be some way to get those unused good seats into the hands of those sitting in the cheap seats. So Lee and co-founder Jennifer Jeng set out to find a way.

“This is the problem we had growing up -- we always wanted better seats,” says Lee. “You go to the game, you see all the empty seats, and we thought there has to be a better solution.”
 
This past summer, Lee and Jeng moved to Cleveland from San Francisco to develop MascotSecret through Bizdom, a non-profit startup accelerator founded by Dan Gilbert, founder and chairman of Quicken Loans and majority owner of the Cleveland Cavaliers. “It allows you to upgrade your seats during game time through your mobile phone,” explains Lee. “All you need to do is open the app, put in how many tickets you want to upgrade, and then move to your new seats.”
 
Lee says the price to upgrade might be cheaper or more expensiver than face value depending on availability, the game, and other factors.
 
So far, MascotSecret has been testing the app at Cavs games. As a Bizdom company, they have gotten the support from Gilbert and Veritix. “We’ve had a really great response so far," says Lee. "Customers who have heard about it want to try it.”
 
MascotSecret recently received a $25,000 grant from the Lorain County Community College Foundation Innovation Fund, which they will use to further develop the app. The company is beginning talks with the Indians to use the app. The goal is to sell the app to markets across the country.

“Of course we want to expand as quickly as possible,” says Lee. As they expand, the company will be looking for technical and marketing talent.

 
Source: Donna Lee
Writer: Karin Connelly

This summer, the St. Clair Superior Development Corporation launched an initiative called "Retail Ready" with the objective of filling a slew of vacant storefronts along St. Clair Avenue. In partnership with local landlords, they offered enticements such as reduced rent, free buildout and marketing support. The goal was to create a "big bang" effect in which a number of shops opened simultaneously, bringing new life to this historic street.

Although the project has taken longer than anticipated, it has sparked a lot of fresh interest in the area, says St. Clair Superior Executive Director Michael Fleming. The faded strip also recently celebrated a new tenant, Nx Dance Studio, which opened its doors on Sunday with a room full of line dancers and music spilling out into the street. Three additional retailers are expected to open early next year.

Now, thanks to a $25,375 grant awarded by Cuyahoga Arts and Culture, St. Clair Superior is gearing up for a major public art project this summer that will beautify the street between E. 62nd and Addison. "Hope-Sketch: St. Clair Avenue Reimagined" will create large-scale public art with community input.

"We've always known that a major component to the 'pop-up neighborhood' would be public art," Fleming says. "Hope-Sketch will involve neighborhood residents and businesses in working with an artist to put together ideas as to what their hopes are for the neighborhood. Then they'll create a temporary art installation for one weekend and the whole street will come alive. Afterwards, a professional design firm, Agnes Studio, will distill the concepts into permanent public art."

Hope-Sketch will be completed in summer of 2013. In February, St. Clair Superior is also planning to celebrate kurentovanje, a Slovenian carnival event that is based on Pagan tradition. By then, Fleming hopes that new retailers such as an art gallery, coffeeshop and bakery will be open, with more on the way.


Source: Michael Fleming
Writer: Lee Chilcote

It's a match made in culinary heaven, to be certain. Bursting at the seams of their respective home-based kitchens, an artisan cookie maker and a scratch baker have joined forces to open a cozy bakeshop and catering kitchen at 4261 Mayfield in South Euclid.

"It's busier than I expected -- we've got nice foot traffic and neighborhood traffic," says Bob Sferra, owner of the full-service catering company Culinary Occasions, who partnered with Christine Mehling of Better Bit of Butter Cookies to open the Better Occasions Shop. Sferra, who got his start under famed Cleveland chef Parker Bosley, has studied French pastry arts and sources many ingredients locally.

Mehling is known for her creative, artisan cookies, including the cranberry-coconut with lemon glaze and apricot-cashew with lime glaze. She uses only natural products, including real butter and eggs from free-range chickens.

Sferra's business is up about 20 percent from last year, something he attributes to his growing referral-based business and the storefront. "The front is nice. It opens up the conversation to someone wanting to cater a party for the holidays," he says, adding that the shop is "somewhere in between homey and a little bit hip."

Adds Sferra: "When you take butter, eggs, sugar, chocolate and dried fruit and make something without adding any junk… For me, it’s almost like when I was a kid growing up in an Italian family. It’s just good. It’s good and it’s uncomplicated."

The Better Occasions Shop is open Tuesday to Saturday from 9 a.m. until 6 p.m.


Source: Bob Sferra
Writer: Lee Chilcote

Since Eddie 'n Eddie opened its doors in downtown Lakewood, the place has been jamming, a testament to the growing foodie culture that has sprung up in the heart of this inner-ring suburb.

"With all of the restaurants here like Deagan's, Melt, and the Beer Engine, downtown Lakewood is really becoming a destination," says co-owner Eddie Cerino Jr., who created the restaurant along with his father, Eddie Cerino Sr. "It's not just locals. People are coming in from the 'burbs, and that's a great thing."

Eddie 'n Eddie is described as Americana-style food with Southern flair. Propping up the tag line "burgers, bourbon and apple pie" is a menu of prime and choice cut ground beef burgers, an extensive list of handpicked bourbons, and apple pies baked from scratch using the family's recipe.

"This is a concept that I have always wanted to open, inspired by a couple of restaurants in New York City," says Eddie Jr., who also owns Eddie's Pizzeria Cerino in Seven Hills. "I saw how big and hot bourbon was at these places."

At Eddie 'n Eddie, bourbon isn't simply on the menu -- it is soaked deep into it. The apple pies, desserts and sauces all have a touch of Wild Turkey. "It's gonna add that distinct caramel sweetness to it -- that's why it makes a fantastic barbeque sauce," says Eddie Jr. "When we do pecan pie, we do a bourbon glaze with it, and that light cream sauce really complements the pie."

Cerino is excited for World of Beers to open a franchise next door in February. The venue allows patrons to carry in food from other establishments. With Eddie 'n Eddie right next door, Cerino is chomping at the bit for a piece of the action.


Source: Eddie Cerino Jr.
Writer: Lee Chilcote

Last May, Brandt Butze had what he calls an “Aha! moment.” He was 370 pounds and wanted to lose the weight and get in shape. He went on Facebook and posted that he was committed to walking.
 
“I had 225 comments on my Facebook page and all sorts of support,” he recalls. That first morning, his sister and a group of people met Butze and they went for a 30-minute walk. “We jogged the last block,” he says. “I was in tears there was so much support. Thirty-minute walks turned into 45-minute walks and in three weeks, I was walking six to seven miles a day.”
 
In fact, Butze had so much support that trying to schedule people to walk with him was interfering with actually walking. “I was spending three to four hours a day trying to plan walks,” he says.” I looked for an app to help and I realized other people were in the same boat I was -- finding some way to have a workout schedule where people can work out with other people.”
 
So Butze and friends Aaron Marks, Jonathan Schultz and Kevin Rahilly created FitVia, a mobile app that allows users to post their workout schedules and find others to join them.
 
“We tried different hypotheses, talked to friends and friends of friends and asked them what motivated them, what de-motivated them,” Butze says. “We realized we were on to something.”
 
The four approached LaunchHouse for help developing FitVia and were accepted to the accelerator program. FitVia will launch by the end of the year. “We’re launching this as a premier app initially,” says Butze. “We’re hoping to gain as many people as possible as quickly as possible.”
 
FitVia plans to hire additional staff as they grow. Butze plans to branch out to corporate America as they grow, targeting HR departments as a way to keep healthcare costs down.
 
To date, Butze has lost 71 pounds.

 
Source: Brandt Butze
Writer: Karin Connelly

Amplified Wind Solutions, a Cleveland State University company behind a wind amplification system that can produce up to six times more electricity than a typical wind turbine, won second place and $600 in the student business competition at JumpStart’s Entrepreneur Expo November 13.
 
The AWS founders are targeting the telecommunications industry. “This system can be placed on top of cell phone towers in remote and urban locations, and be used to power the equipment on site,” explains CEO Niki Zmij. “In today's world, wireless communication is growing explosively and as a result more and more towers are going up in the U.S. and abroad. Each new tower has to be powered.”
 
Amplified Wind Solutions was founded in February 2012, based on technology invented by Majid Rashidi, chair of CSU’s engineering technology department. Zmij is working on her MBA. Other company members include Terry Thiele, director of sustainable product strategies at the Lubrizol Corporation. The team recently added Jon Stehura, financial manager at Laird Technologies and former CFO of ParkOhio.
 
AWS has two prototypes -- one at CSU and one at Progressive Field -- and a third prototype in the works that will be the version marketed to the telecommunications industry.
 
Zmij was so busy at the Entrepreneur Expo that she didn’t sit down all day. “It really helped AWS gain exposure within our community as well as make important connections that will support our business development,” she says, adding that she might have found some investment leads as well. “I did speak with a few individuals in the venture capital space who thought our idea was a compelling one and are interested in learning more about our plans.”
 
In addition to the $600, AWS has the opportunity to receive mentoring from JumpStart. “The mentoring alone has an incredible value for our business development,” says Zmij. Student teams from CWRU and Kent State were also winners in the competition.

 
Source: Niki Zmij
Writer: Karin Connelly

Caley Coleff first began collecting vintage furniture from flea markets with her grandfather when she was a little girl. Once the furniture was home, she'd watch her grandfather refinish it, absorbing his techniques even when he thought she wasn't paying attention.

This month, Coleff unveiled a vintage store that pays tribute to those early experiences while adding her own unique twist. Located at 11102 Detroit Avenue in Cudell, Heck's Revival is named after her grandfather, whose last name was Heck.

"I started doing stuff from my home because you can't afford nice, well-made furniture anymore," she explains. "If you buy something it's the cheapo [stuff] that falls apart. I had a lot, so I started doing custom orders and selling to friends. I never realized I was actually good at it, I was just making stuff that I liked."

Then Coleff met her business partner, Jill Krznaric ("It's Croatian, even though I'm not"), and a business idea was born. Krznaric is into retro items like old barstools, while Coleff likes to take French Provincial furniture and paint it with cool designs. Together, they found a space with hardwood floors that they liked and signed a lease.

"A lot of our stuff comes out of the trash," says Coleff, who is 26 years old and also tends bar. "It's beat up and broken and people think it's out of style. We stain it, prime it and put it back together. Then I paint it with cool colors and designs."

The most expensive item in Heck's Revival is a $400 dresser that Coleff painted with a white background and a black outline of Marilyn Monroe's face. The least expensive items are old retro kitchen stuff that sell for a buck apiece.

"As new as we are, I thought it would have taken a lot longer to pick up. We've been doing really, really well," effuses Coleff, who aims to create a younger, more accessible kind of vintage retailer. "People like it enough to tell their friends."

Heck's Revival, which opened in mid-November, has regular hours on Mondays from 12-7 p.m., Wednesdays-Fridays from 12-5 p.m. and Saturdays from 12-4 p.m.


Source: Caley Coleff
Writer: Lee Chilcote

LaunchHouse showed off the inaugural 10 tech startup companies in its LaunchHouse Accelerator (LHX) Showcase Day on Wednesday, November 28, as the companies made their first public pitches to attendees and potential investors.
 
LaunchHouse selected the 10 companies from a pool of more than 50 initial applicants last summer. The LHX companies received an initial $25,000 investment and participated in a 12-week program to grow their companies to the validation point.
 
“We took a customer-centric approach to our accelerator,” explains LaunchHouse founder Todd Goldstein. “We’re different than the typical, ‘I have an idea, I’m going to build it and then sell it to customers.’ We took the idea, identified who the customer was, and who was going to buy the product.”
 
This customer-centric approach meant that many of the LHX companies altered their original ideas as they talked to potential customers and develop their products. “They started with one solution and ended up with something completely different,” says Goldstein.
 
For instance, Tagora originally had an idea for an online marketplace like Craigslist or eBay. “What they found was there were 20 other sites out there trying to be a marketplace,” says Goldstein. “After talking to 200 strangers from all walks of life, they developed an aggregate site, providing one-stop shopping for posting all second-hand commerce online.”
 
Goldstein says the customer-centric approach works for both the companies and the region. “We really believe this is the way to do it -- for job creation, for wealth creation,” he says. “All 10 companies started at the same time, and they started feeding off each others' ideas and helping each other.”
 
More than 140 investors from across the country came to Showcase Day to hear the 10 pitches.

 
Source: Todd Goldstein
Writer: Karin Connelly

Big River helps organizations get the most out of their online giving campaigns with a simple theory: Appeal to what the potential donors react to and they will donate. The theory apparently proves correct. The 18-month-old cloud-based online fundraising platform has won accolades from clients such as the Cleveland Museum of Art and Lorain County Metro Parks in Big River’s ability to increase online giving.
 
“It’s almost like the last 17 years of e-commerce hasn’t made itself accessible to nonprofits,” says Big River founder and CEO Ron Cass. “Nonprofits haven’t done more than PayPal. The Big River product puts the most effective appeal in front of the donor at the right time to maximize that donation.”
 
The key is telling donors what the impact of their donations will be. “They want to know what their money does,” explains Cass. “They want to know what impact their gift is going to have. We allow organizations to create donation products, and then target those asks based on the donor’s history with the organization.”
 
Big River has eight customers of varying sizes and is already generating revenue. The Cleveland Museum of Art is one fan of Big River, reporting that membership has doubled since they hired Big River.
 
One of the first companies to be a part of Bizdom’s Cleveland operation, Big River is expanding within the Bizdom offices. JumpStart announced on Tuesday, November 13th a $250,000 investment in Big River to further expand.
 
“Any time you get an investment it changes the slope of the company,” says Cass. “We are going to focus on sales, marketing and product development.”
 
In addition to adding some new tools and bringing some ideas to reality, Cass also hopes to expand his staff. “A big part of the investment is hiring -- rapidly,” he says. “Around the order of four people in marketing and development.”
 
In the meantime, Cass was impressed with the connections he made at JumpStart’s Entrepreneur Expo this week. “I spoke to a lot of people who said, ‘I know someone with this organization,’” he says. “I got about 20 leads. I was very impressed.”

 
Source: Ron Cass
Writer: Karin Connelly

Doug Katz, chef-owner of the popular Fire Food and Drink at Shaker Square, has purchased the defunct diners on Lee Road in Cleveland Heights and plans to use them as home base for his growing catering operation and open a funky, artisanal deli.

"It's a perfect catering kitchen," says Katz of the 3,000 square foot kitchen in the rear of the diner cars. "In one of the diner cars, I'm going to create a Fire-quality diner that serves breakfast, lunch and dinner. In the other one, I'm going to create a space people can use for a catered function."

Katz, who lives in Cleveland Heights, fell in love with the diners 10 years ago when one of his neighbors, Big Fun owner Steve Presser, bought them in Maryland and New Jersey and then opened Dottie's Diner and Sweet City Diner. Although the project was unsuccessful, Katz hopes to realize some of Presser's original vision.

"We want to do something that the neighborhood really could use," he says. "The location is just sort of sleeping right now. The Bottlehouse is there. We're going to create a little district for ourselves and extend the Cedar-Lee District north."

The yet-to-be-named diner will offer egg dishes, locally roasted coffee, housemade baked goods that may include sticky buns and donuts, and classic diner items like hot and cold sandwiches, soups and salads that can be ordered in or made to go.

"This will not be the dollar-ninety-nine, blue plate special diner," he says, citing prices in the $10-15 range for main dishes. "It's going to be all about supporting local farmers and offering people the kind of diner experience I can be proud of."

Katz will also offer deli trays for parties. "We're going to do it in a really awesome house-made way," he says. "If we do a club sandwich, we'll make our own bacon."

Katz is shooting for a March opening.


Source: Doug Katz
Writer: Lee Chilcote