Shaker Heights

new study on regionalism comes at ideal time, says next city
In a feature titled "Three Lessons on Regionalism," Bill Bradley, writing for Next City, outlines the findings of a report recently released by Fund for Our Economic Future.
 
"Regionalism, from Paris to Portland, offers cities with closely woven outlying suburbs opportunities to broaden their tax bases, increase minimum wages and develop unified approaches to transit -- which could, in turn, give low-wage workers better access to jobs. Advocates have touted these benefits for years. Now, a new report explores how regional collaboration can help spur economic growth."
 
The Northeast Ohio-based Fund for Our Economic Future, which along with the Knight Foundation, released the report.
 
In sum: "Data is hugely important, investing in groups that find funding can enlarge your pools of grant money, and big thinkers must be instrumental in turning those grand ideas into reality."
 
Read the rest here.

pay it forward: how shopping small reaps big rewards for the local community
It's a fact that $68 of every $100 spent locally returns to the community through taxes, payroll and other expenditures. We all know that shopping small is good for the local community, but what are the real and tangible benefits behind the movement? A closer look reveals how buying local feeds our region in ways both obvious and subtle.
the freelance life: how some locals are cobbling together the careers of their dreams
Since the Great Recession, more and more folks have been living the "gigging life," working multiple jobs or hopping from one project to the next in hopes of cobbling together a living budget. While that might seem arduous, it also allows those living the lifestyle to follow their true passion.
first annual cleveland entrepreneurship week sees more than 1,300 attendees
More than 1,300 people attended the first annual Cleveland Entrepreneurship Week last week, participating in everything from pitch sessions to speaker sessions and after-hours networking events.

Big names in the entrepreneurial community from outside the region, such as MapQuest founder Chris Heivly and managing director of The Startup Factory, were among those in attendance who helped make the event a success.
 
“Overall, ClevelandEW was successfully able to showcase and celebrate the growth of entrepreneurship and the unique ecosystem being created here in Northeast Ohio,” says Todd Goldstein, founder of LaunchHouse, lead sponsor of the event.
 
Goldstein reports that all of the EW events were well attended. “More than 300 attended LHX2013 Demo Day and the ClevelandEW opening party at LaunchHouse,” he says. “Other popular events were Startups @ The City Club, a new entrepreneurial and community-driven speaker series with the mission to educate, inspire and provoke entrepreneurial thought throughout Northeast Ohio, and the speaker sessions at Ernst and Young.”
 
Several of the startups in the LHX2013 Demo Day were able to secure leads, convert attendees to customers and identify potential investors. Goldstein says all 11 companies that gave pitches at Demo Day felt good, although a bit overwhelmed, about the experience.
 
“Right now, they are all doing a lot of follow up to the leads they made during Demo Day and ClevelandEW,” he says. “They are all rock stars to us and we are looking forward to helping them toward the next stage in their companies.”

 
Source: Todd Goldstein
Writer: Karin Connelly
pop-up shaker launches winter market for handcrafted food and crafts in van aken district
Shaker Heights perhaps is better known for its handsome residential districts than its commercial areas. However, a new pop-up event aims to highlight local businesses in the Van Aken District, invite a few new ones to participate, and offer a new kind of winter market where people can shop close to home.

Pop Up Shaker will bring a range of local food and craft purveyors into Juma Gallery and Lucy's Sweet Surrender for a two-week run beginning Saturday, November 30th and going through Sunday, December 15th. Upcycle St. Clair's innovative Shop the Window event will brighten the windows of the vacant storefront between them.

"The goal is to encourage residents and others to look at Shaker as a great place to do business," says Katharyne Starinsky, an Economic Development Specialist with the City of Shaker Heights. "Construction on the Van Aken streetscape is starting next year. We want people to think about how great the future of the area will be."

Cleveland Culinary Launch and Kitchen will turn Juma Cafe into a marketplace for tantalizing foods; Cleveland Craft Connection will host a handmade market and teach crafting classes at Lucy's; and Shop the Window will allow visitors to purchase upcycled crafts simply by scanning the QR code with their smartphones.

"You can immediately purchase the gifts right then and there, and then they'll be available for pickup at Upcycle St. Clair, or they can be shipped," says Starinsky.

So far, everyone loves the idea, which has never before been tried in the City of Shaker Heights. "People are excited to be able to shop in their own community."


Source: Katharyne Starinsky
Writer: Lee Chilcote
eclectic eccentric boutique adds to the vintage-modern mix on larchmere boulevard
The new kid on the block on historic Larchmere Boulevard sells everything from vintage longhorn antlers and Tory Burch sandals to designer jeans and mid-century modern Herman Miller chairs. That's just how Eclectic Eccentric rolls, which is a perfect fit for a street that is nothing if not both of those things.

Long considered the East Side's premier antiques district, the street still contains remnants of that, but now also houses a yarn shop, bookstore, soul food joint, bistro, barber shops, galleries and much more within a few short, walkable blocks. A new streetscape project, set to kick off next year, will make that walk even more pleasant when it wraps up in 2015.

Eclectic Eccentric owner Tracey Hilbert says that she got her start in retail at the tender age of 14, working in her father's drugstore. Last year, the Shaker Heights mom returned to her roots and opened a small store above Conservation Studios. Emboldened by its success, she pounced on a vacant storefront that became available earlier this year.

"I wanted the combination of a vintage store and new merchandise that's modern," she says. "People have always said I have a good eye, and I like the juxtaposition."

Hilbert, who is partnering with several other designers and clothing makers to turn Eclectic Eccentric into "more of a co-op space," says that she's tapping into a resurgence of interest in all things vintage and green. "There's a trend with people around the country taking what they like and incorporating a variety of different things into design," she states. "There aren't as many set rules any more."

Eclectic Eccentric is located at 13005 Larchmere Boulevard.


Source: Tracey Hilbert
Writer: Lee Chilcote
d.c. streets covers major policy shift at local planning agency
In a DC Streets Blog post titled "In Cleveland, An Old-School Planning Agency Sees the Light," writer Angie Schmitt writes of the dramatic turn around currently talking place at Northeast Ohio Areawide Coordinating Agency (NOACA), a topic Fresh Water recently covered in depth.
 
"NOACA was so notoriously averse to change and ineffectual that it acquired the nickname NO ACTION," Schmitt writes. "But as impossible as it seemed even a year ago, things are changing at NOACA. They’re changing fast, and for the better. Last year the agency hired a new director, Grace Gallucci, who had been the head of finance for the Chicago Transit Authority. Since the Cleveland native assumed her role at the head of the NOACA, the region agency has adopted a completely different tenor."

Read more about how the local planning agency is shifting gears here.

former pop-up cosmic bobbins grows into thriving brick-and-mortar shop for local artist wares
When Sharie Renee opened Cosmic Bobbins on Shaker Square last November, she originally intended for it to be a temporary pop-up shop for the holidays that showcased her handbags made from recycled magazines and other items from local artisans.

A year later, Cosmic Bobbins not only is still going strong as a permanent Shaker Square presence, the store's owner has expanded its offerings and the number of artists it features from 10 to 20 and again to more than 30.
 
“I have been such a lover and supporter of the arts that many of the artists I carry in my shop are people that I admire and have become my friends over the years,” she says. “Other artists have started out as our customers.” 
 
Renee carries a few fair trade, vintage and boutique items and has custom embroidery services. Business is going so well that Renee has hired two employees to help her run the shop. “We would love to hire more people,” says Renee.
 
Furthermore, Renee now offers private and semi-private sewing lessons, a fragrance blending class with Yates Apothecary owner Melissa Hale, and plans to offer classes on beauty care products when Renee launches her new spa line, Cosmic Bubbles. Renee is renovating the basement to have a larger workroom and classroom.
 
In the summer, Renee works with Youth Opportunities Unlimited to create mentorship and summer jobs for youth in the community. “This year, we worked with MyCom South Shaker to identify students in the area that had a particular interest in the creative arts and entrepreneurship,” explains Renee. "Some of the students wrote a community grant to further education in sewing and textile arts. We made it to the interview process, but have yet to hear about the grant.”

 
Source: Sharie Renee
Writer: Karin Connelly
 
come together: new collaboration seeks to amplify local music industry's $1B economic impact
Once ground zero for all things rock 'n' roll, Cleveland has steadily shed its reputation as King, and in the process squandered many of the economic benefits that go along with it. An effort by local advocates is attempting to change that by raising the industry’s profile and marketing it to a wider audience.
take it outside: public art transforms the urban canvas
Once the province of sculptors, public art has evolved into an essential element of urban placemaking and social engagement. From murals on vacant buildings to art in laundromats to edible art installations that are as mouthwatering as they are aesthetically pleasing, we take a look at how public art is transforming our cities.
planning organization charts new path to more sustainable transportation projects
“We’re shifting because the times are shifting,” says Grace Gallucci of NOACA, adding that the planning agency will shift its focus to multimodal transportation, developing a fix-it-first approach that prioritizes existing infrastructure over new road projects, and basing funding decisions on their regional economic development impact.
recipe for success: food-based startups face unique challenges
Starting a successful food-based business takes more than a great idea and the ability to cook. Like any entrepreneurial venture, food startups require planning, money and a willingness to be flexible. But those who do dive in have found there's plenty of guidance, support and collaboration in the local food startup community.
ramble on: local filmmaker plans documentary on glory days of wmms
WMMS "The Buzzard" reached the largest radio audience in the history of Cleveland media. A new film hopes to document the glory years when a charmed roster of on-air talent introduced national rock acts like Bruce Springsteen, David Bowie and Joe Walsh to the people of Cleveland and the rest of the country.
noaca director touts bikes, multi-modal transportation in annual address
Speaking last week at the annual meeting of the Northeast Ohio Areawide Coordinating Agency (NOACA), the regional transportation planning agency for Northeast Ohio, Executive Director Grace Gallucci promised a more strategic distribution of money for projects and greater emphasis on multi-modal transportation options.

"We want more choices; that's what freedom -- being an American -- is about," she said. "NOACA is not trying to vilify the automobile; we're trying to attract the best and the brightest. Bicycling is increasingly popular, and more communities are integrating bike plans. Americans are driving less for the first time in a generation, and that trend is clearly led by the Millenial generation."

NOACA also has launched a far-reaching plan to assemble information on the condition of every highway, road and street in five counties, and use this information to make objective decisions about transportation spending. "Making decisions in an objective, data-driven way is more important now than ever. If there ever was a time to make decisions make economic sense, the time is now."

Gallucci touted NOACA's new Regional Bicycle Transportation Plan, a $15 million investment in the City of Cleveland's W. 73rd Street Extension Project and the Clifton Boulevard streetscape project among NOACA's recent, big ticket investments.

Peter Rogoff, Federal Transit Administrator, gave the keynote address. He argued that transit-oriented development projects can spark urban revitalization if done right, citing Cleveland's bus-rapid transit along the Euclid Corridor as one example of success.

Cleveland is a "national model for doing" with the Euclid Corridor project, Rogoff stated, because the project cost a lot less than light rail but resulted in big ridership gains and major economic development along the corridor. Other cities are studying how Cleveland did it and replicating our success, he added.


Source: Grace Gallucci, Peter Rogoff
Writer: Lee Chilcote
launchhouse driving force behind upcoming cleveland entrepreneur week
Cleveland's economic leaders have worked hard to parade the city as a hub for innovation. A chance to further show off Northeast Ohio's entrepreneurial acumen is a driving force behind Shaker Heights accelerator LaunchHouse's sponsorship of Cleveland Entrepreneurship Week (Cleveland EW), an upcoming four­-day celebration of business success.

The event, scheduled for November 4-­8, was created to give entrepreneurs and investors the knowledge and resources to grow the Northeast Ohio business community, says LaunchHouse co-founder Todd Goldstein.

LaunchHouse will kick off Cleveland EW at its Shaker Heights headquarters by presenting the 11 technology startups participating in its Accelerator Program. The rest of the week will feature speakers and other events that give entrepreneurs from all over the country an opportunity to connect with potential financial backers as well as fellow businesspeople.

"We're giving them exposure to people they normally wouldn't meet," says Goldstein. "Meeting the right person can help turn a small business into a large business."

LaunchHouse pushing for the entrepreneurship event aligns with its mission of local job creation through seed capital, education and innovation, notes Goldstein. With Cleveland striving to be on the forefront of the new economy, an event like Cleveland EW can put the area in a positive national spotlight.

"We've worked to change how Northeast Ohio is viewed in terms of entrepreneurship," Goldstein says. "This [event] is about showcasing the region as a place of innovation and capital formation."

 
SOURCE: Todd Goldstein
WRITER: Douglas J. Guth
 
thriving startup community means jobs aplenty... for the right candidates
The large number of open jobs in the startup community indicates these companies are doing well and growing. But working for a young startup has unique challenges. Recruiters and employers discuss some of the critical qualities required for those looking for a good fit with a startup.
ny times gives ink to new rust belt mag 'belt'
In a New York Times Arts Beat post titled “New Magazine Celebrates ‘Rust Belt Chic,’ With a Wink,” writer Jennifer Schuessler details her conversation with Belt magazine editor Anne Trubek about a new publication dedicated to fostering a new journalistic beat in Cleveland.
 
"The decaying cities of the post-industrial Midwest can sometimes seem like a museum of things America used to make: cars, refrigerators, steel, televisions. But if a start-up in Cleveland gets its way, the region may help rebuild the market for another endangered product -- long-form magazine journalism," Schuessler writes.
The magazine offers up a collection of essays and reporting that seeks to explore the regional identity that is known as the Rust Belt.
 
“I cringe at words like ‘authentic,’” Trubek says in the article. “But the rust belt aesthetic isn’t about the ephemeral global economy, it’s about boots on the ground and things hidden in grandma’s attic. We want to explore that.”
 
Check out the full interview here.

modern-day home ec school agrarian collective teaches the 'hows of the home'
Kelli Hanley Potts has lived in Denver and Albuquerque, where she got involved in the slow food movement, replaced her front lawn with a vegetable garden, and worked for some of those cities' top chefs. When she got the urge to move back home to Cleveland, she knew she wanted to do something food-related.

That's when she stumbled upon a business idea. Despite the rise of the local food movement, most people had no idea how to cook kale, make jam or preserve food. She asked 18 female friends if they knew how to make a pie from scratch, and only two said yes.

Additionally, many people in the local farming movement have trouble explaining and marketing their products to customers, who are largely unfamiliar with them, she explains.

There are no cooking schools in Cleveland that did what she wanted to do -- connect people back to the land and back to their grandmothers' kitchens by teaching them the age-old skills of home economics -- so she decided to create one.

"I didn't want to watch a chef in front of me and drink wine," says Hanley Potts. "I wanted to learn something. I wanted to reconnect people to the lineage of the table, help them build their own table culture."

She recently launched the Agrarian Collective, an earth-to-table lifestyle school. Her mobile cooking school is offering classes this fall that cover topics like roasting your own coffee, fermented and cultured foods, and discovering local apples, among others. She'll be teaching students how to make the perfect pesto at this weekend's Cleveland Flea.

She was aided by a $5,000 low-interest loan from Bad Girl Ventures, which enabled her to purchase supplies and begin reaching out to chefs and farmers as partners.

"This is like home ec, but not quite as official and nerdy," she says. "It's about reconnecting people. All these things we once learned and were taught, they're missing. We're teaching people the 'how' of home."

Source: Kelli Hanley Potts
Writer: Lee Chilcote
top-selling good greens goes national with wellness bars
When Good Greens launched in 2011, the founders were confident their wellness bars would be popular. They’re packed with protein, completely natural and provide 100 percent of daily fruit and vegetable requirements. 

Within four months, the Good Greens bars were the top nutrition bar sold at Heinen’s stores, and they also landed shelf space at Dave’s Markets and Marc’s stores.
 
Two years later, the LaunchHouse portfolio company continues to be a best seller at Heinen’s. The company sold close to 480,000 bars with Heinen’s last year. They’re good for kids with allergies and people have supposedly lost 25 pounds eating Good Greens bars.
 
Good Greens are so popular, in fact, that Good Greens struggled to keep up with demand. Heinen’s wanted more and more bars, and the company lost accounts because it couldn't keep up with demand.
 
 The company hired a national distributor and is now in 200 Chicago stores, 150 Iowa stores and 100 Wisconsin stores. Good Greens also is the top selling bar on Ohio college campuses, including Ohio State.
 
Good Greens has grown from three employees in 2011 to 10 full-time and 22 part-time employees. John Huff recently joined as COO/CFO. The company is growing so fast that Shaker Heights invested $100,000 in renovations to the second floor of LaunchHouse's building and offered Good Greens a two-year lease in the four-office space.
 
Today, Good Greens sells 10 varieties, six of which are vegan and dairy free. Good Green’s new soy Greek yogurt line includes four flavors, and the company plans to introduce two more flavors by the end of the year. Coming soon is a superfood brownie.
 
 
Source: John Huff
Writer: Karin Connelly
video game comic proves effective tool in identifying, treating autism
What has been a lifelong love of comics and video games for Tamar Medina has turned into an interesting business. Medina and his co-founders developed J-Lynn Entertainment in 2011, which makes video game comics -- interactive comics where the reader controls the outcome of the comic or an entire series of comics.
 
In July, Medina began test marketing the video game comics at conventions. “The feedback we got at the comic conventions was great,” says Medina.
 
But at the conventions Medina also got an unexpected reaction. Parents and teachers approached him to say his video game comics would be a helpful tool for children with autism. After some research into autism, Medina and his team discovered their games were perfect for cognitive training, collecting performance data, and research in autism spectrum disorders.
 
“Kids with autism have trouble reading and comprehending certain words,” Medina explains. “But reading a comic and seeing what’s going on with pictures, the kids really adhere to technology.” Because the comics are interactive, they also help autistic children develop their social and decision-making skills.
 
Medina went to top experts for help in developing a line of games specific to kids with autism. “At the end of the game, we put statistics on the social choices they made,” says Medina of one feature he’s incorporated. “We wanted to have it be fun and be interactive.”
 
J-Lynn Entertainment is still developing its regular line of video game comics and is talking to investors. The company has five employees. Medina says they are hoping to bring on a full-time programmer, and envisions J-Lynn will employ 25 to 50 people within the next five years.
 
“The passion is awesome and we think our product will be great, not only in improving the autism condition, but also identifying it,” says Medina. “I believe we have the ability and skills for growth. J-Lynn is currently polishing its prototype and hopes to release it this fall for android.

 
Source: Tamar Medina
Writer: Karin Connelly