Shaker Heights

hooftymatch brings local, high-quality meat to the marketplace
Jonathan Yale has always been socially conscious. As an athlete, he is also concerned about what foods he puts into his body. Those two principles came together when Yale and Phillip Williams founded HooftyMatch last August, an online marketplace for buying and selling locally produced meats.

“It started from a nutritional aspect,” says Yale. “I actually went to farms and bought some whole animals. I started educating myself on all the different factors of why it’s better meat.”

Yale and Williams came up with the idea for HooftyMatch after seeing a booming trend in farm-to-table eating and a strong desire to consume meat from humanely treated animals.
 
“We focus on farmers and the trend of beef without hormones or antibiotics,” says Yale. “We want to make that higher-quality product easier to get into the market. We want to have a consumer-friendly product where our customers can buy directly from our site and have it shipped to them or they can pick it up from a set location.”
 
A portfolio company in LaunchHouse Accelerator, HooftyMatch received a $25,000 investment. The company also won Startup Lakewood’s Ideation Challenge last summer.
 
Yale plans on starting a monthly Cleveland Meat Series with "localvore" restaurants to market HooftyMatch and educate people. “There are definitely people who want this and we want to say it’s out there,” he says. “It's good for farmers, it’s good for the restaurant business, and it’s good for people. It’s kind of like a win-win-win.”
 
HooftyMatch plans to officially launch its site next month.

 
Source: Jonathan Yale
Writer: Karin Connelly
high on the hog: how lower cost of living equals better quality of life
Recent transplants to Cleveland arriving from so-called "big-ticket" metropolitan markets say that they are experiencing appreciable cost savings in terms of housing, transportation, entertainment and food. And that translates to a better standard of life with little lost in terms of quantity and quality of offerings.
think local, buy local: a procrastinator's gift guide
It's crunch time, folks! In less than three weeks, the 2012 holiday season will be a memory. We feel your pain. To help, we've stitched together a provocative assortment of gift ideas that should knock out your list in no time flat. This year, keep it fresh, keep it tasty, keep it local.
sensor-guided intubation tube ensures proper placement, prevents harm
When a patient needs a breathing tube or feeding tube, proper placement is critical. Miach Medical Innovations, a company formed in 2011 out of CWRU, is developing tubes with built-in sensors to ensure proper placement.

“Several statistics show the need for properly placing these tubes,” says operations manager Cullen Dolan, who is working on his masters in engineering management. “Ten percent of breathing tubes are not initially placed properly. We found other statistics that show 20 percent of breathing tubes experience unplanned movement and 70 percent of feeding tubes experience unplanned movement. Also, 15 percent of extubate patients need to be reintubated." The ramifications can be damaging and even cause death.
 
The Miach Medical team, which includes CWRU doctors James Reynolds, Jim Rowbottom and Jeff Ustin, is developing sensors to assist caregivers with placement. “It will help caregivers know the tube is properly placed, unplanned movement, and when it is safe for the tube to come out,” explains Dolan.
 
Miach’s developments earned the company top honors at JumpStart's Northeast Ohio Entrepreneur Expo’s student competition. The company won $1,500 for placing first in the competition. Additionally, Miach was awarded $25,000 by the Lorain County Community College Foundation Innovation Fund.
 
The team will use the money on sensor development. “The key is finding a sensor that is cost effective and still meets all of our technical needs,” Dolan says. “We’re working with academic groups and companies to find the sensor we need.”
 
Dolan has found the experience educational and rewarding. “The sensor tube is something that’s needed, and with my background in biomedical engineering this was something I wanted to be a part of,” he says. Representing the company at the expo was a great experience. Winning the competition was just icing on the cake.”

 
Source: Cullen Dolin
Writer: Karin Connelly
muscle house set to strengthen young students through music lessons
The musCLE house may not be a gym or cable-access bodybuilding show, but it does give Cleveland students the opportunity to flex their musical talents in exchange for a bit of their free time.

Students taking part in the program receive one hour of free music lessons in exchange for volunteering one hour toward philanthropic involvement or community service, says musCLE house co-founder Eric Kogelschatz.

The Detroit native created the program with his wife Hallie Bram Kogelschatz and Cleveland Institute of Music alums Ariel Clayton and Carlos Javier. The musCLE house works with students from Cleveland Municipal School District, although its co-founder would like to expand the program to other districts.

"Music is a basic building block of intelligence," Kogelschatz explains. Due to school districts cutting music programs, "not enough young people have exposure to it."

The musCLE house launched its fundraising campaign this week. Kogelschatz aims to raise $55,000 over the next two months to finance more than 600 hours of music lessons from paid instructors, along with the procurement of instruments, sheet music and more.

With its volunteerism aspect, the program has the tenet of community building at its core, says Kogelschatz. Adding music to the mix is a bonus for the Shaker Heights resident, who grew up playing the saxophone and clarinet.

"We're encouraging kids to get involved with their communities," he says. "Students get to see the change taking place around them, and they're getting a reward."

 
SOURCE: Eric Kogelschatz
WRITER: Douglas J. Guth
fitvia app helps users find exercise buddies
Last May, Brandt Butze had what he calls an “Aha! moment.” He was 370 pounds and wanted to lose the weight and get in shape. He went on Facebook and posted that he was committed to walking.
 
“I had 225 comments on my Facebook page and all sorts of support,” he recalls. That first morning, his sister and a group of people met Butze and they went for a 30-minute walk. “We jogged the last block,” he says. “I was in tears there was so much support. Thirty-minute walks turned into 45-minute walks and in three weeks, I was walking six to seven miles a day.”
 
In fact, Butze had so much support that trying to schedule people to walk with him was interfering with actually walking. “I was spending three to four hours a day trying to plan walks,” he says.” I looked for an app to help and I realized other people were in the same boat I was -- finding some way to have a workout schedule where people can work out with other people.”
 
So Butze and friends Aaron Marks, Jonathan Schultz and Kevin Rahilly created FitVia, a mobile app that allows users to post their workout schedules and find others to join them.
 
“We tried different hypotheses, talked to friends and friends of friends and asked them what motivated them, what de-motivated them,” Butze says. “We realized we were on to something.”
 
The four approached LaunchHouse for help developing FitVia and were accepted to the accelerator program. FitVia will launch by the end of the year. “We’re launching this as a premier app initially,” says Butze. “We’re hoping to gain as many people as possible as quickly as possible.”
 
FitVia plans to hire additional staff as they grow. Butze plans to branch out to corporate America as they grow, targeting HR departments as a way to keep healthcare costs down.
 
To date, Butze has lost 71 pounds.

 
Source: Brandt Butze
Writer: Karin Connelly
vision for local food system outlined in artsy animation

This animated video premiered at the 4th Annual Sustainable Cleveland Summit in September.

"It illustrates the vision for a local and sustainable food system in the Cleveland region, and how people can get involved," explains Jenita McGowan of the Mayor's Office of Sustainability  "As part of the Sustainable Cleveland 2019 year of local foods celebration, we wanted to create a video that is fun, simple and easy to understand.  It is our goal that this video resonates specifically with residents of Northeast Ohio using recognizable icons, such as the West Side Market.”



launchhouse showcases inaugural lhx startups to 140 investors
LaunchHouse showed off the inaugural 10 tech startup companies in its LaunchHouse Accelerator (LHX) Showcase Day on Wednesday, November 28, as the companies made their first public pitches to attendees and potential investors.
 
LaunchHouse selected the 10 companies from a pool of more than 50 initial applicants last summer. The LHX companies received an initial $25,000 investment and participated in a 12-week program to grow their companies to the validation point.
 
“We took a customer-centric approach to our accelerator,” explains LaunchHouse founder Todd Goldstein. “We’re different than the typical, ‘I have an idea, I’m going to build it and then sell it to customers.’ We took the idea, identified who the customer was, and who was going to buy the product.”
 
This customer-centric approach meant that many of the LHX companies altered their original ideas as they talked to potential customers and develop their products. “They started with one solution and ended up with something completely different,” says Goldstein.
 
For instance, Tagora originally had an idea for an online marketplace like Craigslist or eBay. “What they found was there were 20 other sites out there trying to be a marketplace,” says Goldstein. “After talking to 200 strangers from all walks of life, they developed an aggregate site, providing one-stop shopping for posting all second-hand commerce online.”
 
Goldstein says the customer-centric approach works for both the companies and the region. “We really believe this is the way to do it -- for job creation, for wealth creation,” he says. “All 10 companies started at the same time, and they started feeding off each others' ideas and helping each other.”
 
More than 140 investors from across the country came to Showcase Day to hear the 10 pitches.

 
Source: Todd Goldstein
Writer: Karin Connelly
career fair to introduce students and public to countless government gigs
John Carroll University is hosting the fifth annual Government Career Fair today, November 8, from 9 a.m. to 2 p.m. in the Dolan Center for Science and Technology. The fair, sponsored by Cleveland Federal Executive Board and co-hosted by six other area schools, is designed to give attendees in a variety of disciplines insight into landing a government job.
 
“We’re here to educate the public and students about the process, because it is different than applying for a [private sector] job,” explains Barb Koeth, assistant director of the Center for Career Services at JCU. “There are thousands of jobs available on the local, state and federal level.”
 
Fifty-two government agencies will be on hand to recruit for internships and open positions. For the first time this year, the State Department will be in attendance. Workshops specifically for students and recent graduates, veterans, and working for Ohio will be held throughout the day. Informational sessions will be hosted by the Northeast Ohio Regional Fusion Center, the Federal Reserve Bank and the Ohio Legislative Service Commission.
 
The Legislative Service Commission, for instance, has 34 fellowships open each year. “They are in every demographic, for 13 months with full state benefits,” says Koeth.
 
Keynote speaker Stephen Anthony, special agent in charge of the Cleveland FBI office will talk at noon.
 
The event and parking are free and open to the public. The other schools involved are Baldwin-Wallace College, Case Western Reserve University School of Law, Cleveland State University, Hiram College, Notre Dame College and Ursuline College.

 
Source: Barb Koeth
Writer: Karin Connelly
area creatives have designs on making cle hub of artistic talent
Local firms like TWIST Creative, Go Media and Studio Graphique are just a few of the design-minded companies that are fueling Cleveland's creative renaissance. With the region's future success dependent on the procurement of young talent, the design community's exciting body of work is earning the city regional and national buzz.
'gardens that teach' contest imparts to local students the importance of healthy eating
A school garden is a real, living world, a type of lab that offers teachers a way to embed creativity, collaboration and love for nature into their curriculum, believes Carlton Jackson, a farmer, self-described "food evangelist" and proprietor of Tunnel Vision Hoops, a provider of hoop houses that allow for year-round food production.
 
The Cleveland-based company is offering Cuyahoga County public school students grades K-8 a chance to win a hoop house for their school. The Gardens that Teach contest, which runs through February, asks students a series of questions about the preparation, construction and maintenance of a theoretical school garden. Answers will be reviewed by a panel of experts from the realms of food policy, botany and community gardening.
 
The winning school will receive the greenhouse-like hoop house, while the other participants will learn about the benefits of plants, year-round gardening and healthy eating, says Jackson. "We wanted kids to use their math skills," he adds. For example, "how many pounds of tomatoes can they get? What will the do with the food once it's grown?"
 
Hoop houses provide a high-temperature environment that protects crops from strong winds, cold and frost, allowing fruits and vegetables to grow during gardening's so-called "off-season," Jackson says.
 
The concept also is in line with the city's Sustainable Cleveland 2019 project, a movement that in part aims to increase the percentage of locally produced food. Mayor Frank Jackson also proclaimed October 24 to be Food Day, a national venture with the overriding objective of "eating real" and promoting healthy diets among the population.
 
The Gardens That Teach contest is certainly a nourishing exercise for Northeast Ohio's young students, says Jackson.
 
"There's a wonderment in watching something grow," he says. "If we can kids back to that, it would be a beautiful thing."
 

SOURCE: Carlton Jackson
WRITER: Douglas J. Guth
cle-based startups are attracting venture capital in record amounts
Whether it is health care, information technology, clean tech or business and consumer products, our region’s increased level of startup activity is attracting funding from venture capital firms both here in Northeast Ohio and beyond. But experts say there's a ways to go before the Silicon Valley comparisons stick.
thinking outside the box is easy at multi-million dollar invention center think[box]
When Case's think[box] is completed, it will be one of largest university-based invention centers in the world, bigger even than Stanford's d. school, MIT's Fab Lab, or Rice's Design Kitchen. It’s a venture that has the potential to play a major role in spurring innovation in the region, say local educators and entrepreneurs.
attorney general holder touts united way help line during cleveland high school event
A parent can cover their child's eyes when there is violence on television, but who will do that for a child when they're exposed to real-life trauma? That is the question United Way is answering with its 2-1-1 community access line, a 24-hour help number that's part of Cuyahoga County’s Defending Childhood initiative.

United States Attorney General Eric Holder and Cuyahoga County Executive Edward FitzGerald hosted a news conference September 28 at Martin Luther King Jr. High School to announce a $2 million Justice Department grant that will aid Defending Childhood programs including the community access line.

The phone line is manned by United Way staff members. These trained staffers determine if Defending Childhood services can help a child who has witnessed violence or experienced trauma. Diagnosing and treating children who have lived through violence can be a significant step in helping them avoid trouble later in life, says Stephen Wertheim, president/CEO of United Way.

 "The trauma a kid goes through can impact their function in society," Wertheim says. "We're trying to get to these problems at the root."

While at the high school event, Holder participated in a round-table discussion with students and teachers. He later met with a group of law enforcement officers and social workers that were also on hand.

The impact of violence on children has reached "national crisis" proportions, Holder told the audience during the Sept. 28 conference. Assessing and screening the young people victimized by violence must take precedence over merely prosecuting those perpetrating the trauma.

Studies have shown how post-traumatic stress can negatively effect children, says FitzGerald. 

"If a child witnesses horrific acts of violence, they're more likely to be involved in the justice system themselves," says the county executive. Through a preventative measure like the 2-1-1 help line, "the idea is to increase public safety rather than just incarcerating everyone."

 
SOURCE: Stephen Wertheim, Ed FitzGerald
WRITER: Douglas J. Guth
beachland owner launches new nonprofit to preserve and promote city's rock scene
The way Beachland Ballroom owner Cindy Barber sees it, Cleveland's music glory days are far from over. Yet our music scene could use some better amplification. That's why Barber has created a new nonprofit, Cleveland Rocks: Past, Present and Future, to preserve the legacy of the city's rock-and-roll history while also promoting and shaping its future.

"The past is the legacy project of capturing Cleveland music history, the present is documenting what's happening now, and the future is figuring out what we need to do to grow it," says Barber. "There's already a huge amount of music business here. We need to take stock of what we have and what we're missing."

Barber cites music business startups like Gotta Groove Records, Fortune Drums, Audio Technica and Dr. Z Amplification as success stories. She also wants to highlight the local bands that are touring and getting signed nationally.

"The plan is to create a website to highlight the bands that are getting attention," she says. "If they're out touring the world, they can bring that energy back to share with other people in Cleveland and grow the music business here."

To kick off the project, Barber and others are organizing a series of live interviews with local legends that played a role in Cleveland music history. The first event is scheduled to place on Saturday, November 3rd at 1 p.m. at the Beachland Ballroom. Tickets cost $15 and include lunch and the opportunity to participate as Larry Bruner, former booking manager for the 1960s folk music venue La Cav, is interviewed by Steve Traina, DJ for the WCSB radio show "Steve's Folk."

Future plans include working with the Rock Hall to preserve oral histories and promote live music, helping musicians identify investment sources for growing their bands or recording albums, and marketing the music industry here.

"All the clubs that came together as part of the Cleveland Music Coalition [to challenge the city's admissions tax] are part of this," says Barber. "We want to use the nonprofit to support what they're doing to create live music in Cleveland."


Source: Cindy Barber
Writer: Lee Chilcote
creative fusion brings global artists to cleveland to leave lasting impression
For the next three months, artists from Sri Lanka, India, Armenia, Mexico and Chile will bring their talents, experiences and cultures to Cleveland through The Cleveland Foundation's international artist-in-residence program, Creative Fusion.

"The Cleveland Foundation does have a globalization agenda for Cleveland, and we think it's important for Clevelanders to see the city as a global, international city and that the rest of the world see us that way, too," says Kathleen Cerveny, Director of Institutional Learning and Arts Initiatives for the foundation. "The arts are a great tool to promote international understanding and exchange."

Creative Fusion brings in five international artists for a three-month stay in Cleveland. The program has been in the pilot phase for the last three years, and this year's roster of artists represents a complete relaunch for the initiative.

"Traditionally, arts organizations will bring in international artists, but there's very little lasting impact," says Cerveny. "We wanted to bring artists here for a longer period of time, especially cultures that are not represented in Cleveland."

While Creative Fusion artists are embedded within a cultural organization, they are required to complete community engagement activities and interact with the local artistic community. Cerveny says that the artists have gotten right to work.

"There's an Indian choreographer at the Rainey Institute who has been here a week and a day, and he's already taught two classes at Hathaway Brown and worked with inner-city kids at Rainey. This program has a significant impact."

Many of the artists consider Cleveland "a second home" after living here, she adds.

The artists are being hosted by Inlet Dance Theatre, Rainey Institute, Trinity Cathedral, Young Audiences and Zygote Press. More information about the Creative Fusion artists can be found on the Cleveland Foundation's website.


Source: Kathleen Cerveny
Writer: Lee Chilcote
'nerd-friendly' shaker launchhouse featured in the altantic
Alexis Madrigal, senior editor at The Atlantic, has been writing about "Rust Belt" startups as part of an ongoing series called "Startup Nation."

In a feature titled, "A Space to Be an Entrepreneur and Not Feel Like You Have Leprosy Here in Cleveland," he writes about Shaker LaunchHouse, where an abandoned car dealership has been transformed into a "lively space for Cleveland's nerds and entrepreneurs alike."

"Run by native Clevelander Dar Caldwell, LaunchHouse takes a bunch of the weird and geeky things going on in the Bay and compresses them into one glorious space filled with entrepreneurs, developers, designers, and (I use this word lovingly) nerds," Madrigal writes.

Writing about some of the more eccentric "tenants," he notes, "I'm not sure I could explain to an economic development officer or even some venture capitalists why these guys are so important in the formation of new companies, why you need them drinking beer with the entrepreneurs, or why their love for the sheer thingness of things is so exhilarating. But I'll put it like this: these guys are the wizards, even if they aren't the kings or the knights. They're the soul of a tech scene, even if they may never sign a term sheet, trademark a name, or raise seed capital. And where they are, there is magic."

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juma gallery and boutique to open in shaker heights
Juma Gallery and Boutique will soon move into the building at Chagrin Boulevard and Farnsleigh Road following a $195,000 facelift.

Juma's new space, which will offer shared artist and retail space as well as a place where people can meet for coffee or tea, is located adjacent to Lucy's Sweet Surrender, Opus Restaurant and Bicycle Boulevard, among others.

The gallery is a second location for artist and businesswoman Erica Weiss, who opened Juma in Little Italy 10 years ago. She was attracted to Shaker Heights by the city's aggressive approach to economic development and the public investment that will take place in the reconfiguraton of the Chagrin/Van Aken intersection.

"We're just doin' it," says Weiss of taking the plunge in a still-shaky economy. "Shaker has so much to offer, and we want this area to become the city's downtown. We want people to believe Shaker can be funky and cool, too."

The building at 20100-20106 Chagrin Boulevard is owned by David Weiss, Erica's husband. He had originally planned to develop it into live-work housing, but the downturn soured that idea. Yet in some ways, the original dream of supporting artists lives on in Juma's new approach -- which will welcome small businesses such as Housewarmings, operated by Shaker Heights resident Carina Reimers.

Juma Gallery and Boutique received a $40,000 job creation grant from the city's Economic Development and Housing Reserve Fund. Weiss is also taking out a $15,000 micro-finance "Ignition" loan from the City of Shaker Heights.


Source: Juma Gallery and Boutique
Writer: Lee Chilcote
saint luke's foundation eyes greater impact with narrower but deeper grantmaking strategy
Like many foundations, the Saint Luke's Foundation in Cleveland has emerged from the recession with a narrower yet deeper approach to grantmaking. Beginning this year, the foundation has eschewed responsive grantmaking for targeted grants in three primary areas: health, communities and families.

"This year our foundation turned 15, and as we thought about what our successes had been and how to serve the community in the best way possible, there was interest in focusing more narrowly," says LaTida Smith, Vice President of Programming, Outcomes and Learning at the foundation.

The change has been both challenging and rewarding. "This year, we're narrowing and doing responsive grantmaking at the same time," says Smith. "There are some projects we've funded in the past that we won't be able to fund anymore, and even though we've narrowed to three areas, those challenges are still broad."

One area where Smith says the foundation has been innovative and successful is in advancing the understanding of community health. The Cuyahoga County Board of Health was awarded a grant to develop its capacity to complete health impact assessments -- basically, determinations of how planning and redevelopment decisions impact neighborhood health -- while the "Place Matters" speaker series at the City Club prompted a broad discussion of place-based health disparities.

Examples of the foundation's changed grantmaking strategy include an increased emphasis on strengthening families -- as opposed to simply helping kids or adults in isolation -- and a strong commitment to the neighborhoods around the former Saint Luke's Hospital (Buckeye, Larchmere and Shaker Square in particular).


Source: LaTida Smith
Writer: Lee Chilcote
launchhouse accelerator aimed at helping tech startups go from idea to validation
The LaunchHouse Accelerator kicked off its inaugural program on September 4 with 10 technology startup companies eager to move to the next level. The program is funded through a $200,000 ONEFund grant and a $50,000 grant from Clarion Direct Investment. Each company will receive a $25,000 investment from LaunchHouse to grow their business.
 
“We’re quite excited,” says LaunchHouse CEO Todd Goldstein. “It’s changing the way investments are made in Northeast Ohio. With a little bit of capital we work with them to go from idea to validation.”
 
Goldstein describes the accelerator program as “customer-centric,” emphasizing the identification and needs of potential customers to grow the business. The 12-week program will provide mentors and instruction to the startup owners, guiding them through set goals.

“We’re hitting the ground running,” says Goldstein. “We’re not starting from scratch. We’re looking at the best innovators and how the company has grown.”
 
More than 60 companies from around the world applied for the accelerator. Twenty were selected to make their pitches to a panel of experts. From there, 10 companies were chosen, nine of which are from Northeast Ohio. The hope is that these 10 businesses will remain in Northeast Ohio once they are better established.

“The goal is to keep these companies in the region,” says Goldstein. “We believe Northeast Ohio is prime for an explosion of entrepreneurs.”

 
Source: Todd Goldstein
Writer: Karin Connelly