Back in 2011, Fresh Water ran a feature about Ohio's newly instituted Film Production Tax Credit, which helped attract big-budget productions like "The Avengers" and "Alex Cross," plus smaller films like "Take Shelter" and "Fun Size." We decided to revisit the topic to see how it's working out for Cleveland, and Ohio.

Phil Alexander and Mohit Ahluwalia realized something when they were earning their MBAs at CWRU: that people in all segments of businesses are charged with creating presentations at some point in their careers. However, not everyone has the talent -- or budget to hire an agency -- to create an eye-catching presentation.

“Thirty million PowerPoint presentations are made every day across America,” says Alexander.
 
So Alexander and Ahluwalia thought about starting a business that would help customers create their presentations.

“We wanted to do something with digital media,” recalls Alexander. “We were looking to figure out if we could automate the process and avoid paying the high rates of agencies.”
 
The two applied to LaunchHouse Accelerator last summer and developed Quick2Launch, a company that creates great visuals for any presentation. The company officially launched last week with its ConceptDrop technology.
 
With the company’s ConceptDrop, users login, upload their content outlines and fill out a creative brief questionnaire describing their presentation. They are then presented with a selection of pre-approved templates and themes, and Quick2Launch takes it from there and creates the visuals to go along with the content. The end result is a complete, professional presentation.
 
“We’re just trying to hold their hand throughout the creation of the presentation,” says Alexander. “We’ve tried to make it so it’s really simple.”
 
Quick2Launch partners with Reality Premedia Services, which provides access to 150 graphic designers. The company is about a month away from launching its business-to-business platform.
 
Alexander says they hope to hire a sales team and in-house designers soon. “The goal is to completely build our own entity,” he says. “We really want to be the all-in-one stop for presentations.”

 
Source: Phil Alexander
Writer: Karin Connelly

The health of Lake Erie has come a long way in the past 40 years, and it is now considered by many to be a case study of a recovering ecosystem. Yet not very many people know that, in part as a result of cleaning up our water pollution as well as our close proximity to a Great Lake, Northeast Ohio companies have developed rich expertise in water technology.

To leverage this cluster, influence policy, and conduct research and education, a group of organizations have launched The Alliance for our Water Future, a new nonprofit organization that seeks to spur innovative solutions to freshwater issues locally and globally.

"Silicon Valley is an example of what one industry cluster can do for a region," says Byron Clayton, Vice President at NorTech. "Companies all worked together in that region to leverage their strengths. In Northeast Ohio, we have a great legacy in cleaning up industrial waste water. We identified areas where we have the best chance of competing, and that's been the focus of our water technology cluster."

The areas that NorTech identified are automation and controls (identifying the best, most efficient way to control water), absorbents (extracting contaminants from water) and corrosion resistance (preventing water systems from corroding).

NorTech's role is to identify, organize and accelerate clusters. The Alliance will help promote this success story and spur cross-sector collaboration. By working together, the groups involved in the Alliance hope to make a global impact.

"This is about the economic future of our region," says Fran DiDonato, Program Manager of the Alliance. "If we can show that we had success with cleaning water, then that gives us credibility when we export our solutions to other places."

Two Northeast Ohio companies, MAR Systems and ABSMaterials, were recently selected by the Artemis Project as 2012 Top 50 Water Companies. Rockwell Automation is also considered a major player in the water technology field.

The founding members of the Alliance are NorTech, Case Western Reserve University, Port of Cleveland, Cleveland Metroparks, Cleveland State University, Hiram College, Great Lakes Science Center, Kent State University, MAR Systems and Northeast Ohio Regional Sewer District.


Source: Byron Clayton, Fran DiDonato
Writer: Lee Chilcote

Each year in Cuyahoga County, 20 fortunate artists are awarded $20,000 Creative Workforce Fellowship grants to pursue their art, which often takes a back seat to more pressing needs. The fellowships also help to brand the region to outsiders as an artist-friendly place to live.

Jonathan Yale has always been socially conscious. As an athlete, he is also concerned about what foods he puts into his body. Those two principles came together when Yale and Phillip Williams founded HooftyMatch last August, an online marketplace for buying and selling locally produced meats.

“It started from a nutritional aspect,” says Yale. “I actually went to farms and bought some whole animals. I started educating myself on all the different factors of why it’s better meat.”

Yale and Williams came up with the idea for HooftyMatch after seeing a booming trend in farm-to-table eating and a strong desire to consume meat from humanely treated animals.
 
“We focus on farmers and the trend of beef without hormones or antibiotics,” says Yale. “We want to make that higher-quality product easier to get into the market. We want to have a consumer-friendly product where our customers can buy directly from our site and have it shipped to them or they can pick it up from a set location.”
 
A portfolio company in LaunchHouse Accelerator, HooftyMatch received a $25,000 investment. The company also won Startup Lakewood’s Ideation Challenge last summer.
 
Yale plans on starting a monthly Cleveland Meat Series with "localvore" restaurants to market HooftyMatch and educate people. “There are definitely people who want this and we want to say it’s out there,” he says. “It's good for farmers, it’s good for the restaurant business, and it’s good for people. It’s kind of like a win-win-win.”
 
HooftyMatch plans to officially launch its site next month.

 
Source: Jonathan Yale
Writer: Karin Connelly

Recent transplants to Cleveland arriving from so-called "big-ticket" metropolitan markets say that they are experiencing appreciable cost savings in terms of housing, transportation, entertainment and food. And that translates to a better standard of life with little lost in terms of quantity and quality of offerings.

It's crunch time, folks! In less than three weeks, the 2012 holiday season will be a memory. We feel your pain. To help, we've stitched together a provocative assortment of gift ideas that should knock out your list in no time flat. This year, keep it fresh, keep it tasty, keep it local.

When a patient needs a breathing tube or feeding tube, proper placement is critical. Miach Medical Innovations, a company formed in 2011 out of CWRU, is developing tubes with built-in sensors to ensure proper placement.

“Several statistics show the need for properly placing these tubes,” says operations manager Cullen Dolan, who is working on his masters in engineering management. “Ten percent of breathing tubes are not initially placed properly. We found other statistics that show 20 percent of breathing tubes experience unplanned movement and 70 percent of feeding tubes experience unplanned movement. Also, 15 percent of extubate patients need to be reintubated." The ramifications can be damaging and even cause death.
 
The Miach Medical team, which includes CWRU doctors James Reynolds, Jim Rowbottom and Jeff Ustin, is developing sensors to assist caregivers with placement. “It will help caregivers know the tube is properly placed, unplanned movement, and when it is safe for the tube to come out,” explains Dolan.
 
Miach’s developments earned the company top honors at JumpStart's Northeast Ohio Entrepreneur Expo’s student competition. The company won $1,500 for placing first in the competition. Additionally, Miach was awarded $25,000 by the Lorain County Community College Foundation Innovation Fund.
 
The team will use the money on sensor development. “The key is finding a sensor that is cost effective and still meets all of our technical needs,” Dolan says. “We’re working with academic groups and companies to find the sensor we need.”
 
Dolan has found the experience educational and rewarding. “The sensor tube is something that’s needed, and with my background in biomedical engineering this was something I wanted to be a part of,” he says. Representing the company at the expo was a great experience. Winning the competition was just icing on the cake.”

 
Source: Cullen Dolin
Writer: Karin Connelly

The musCLE house may not be a gym or cable-access bodybuilding show, but it does give Cleveland students the opportunity to flex their musical talents in exchange for a bit of their free time.

Students taking part in the program receive one hour of free music lessons in exchange for volunteering one hour toward philanthropic involvement or community service, says musCLE house co-founder Eric Kogelschatz.

The Detroit native created the program with his wife Hallie Bram Kogelschatz and Cleveland Institute of Music alums Ariel Clayton and Carlos Javier. The musCLE house works with students from Cleveland Municipal School District, although its co-founder would like to expand the program to other districts.

"Music is a basic building block of intelligence," Kogelschatz explains. Due to school districts cutting music programs, "not enough young people have exposure to it."

The musCLE house launched its fundraising campaign this week. Kogelschatz aims to raise $55,000 over the next two months to finance more than 600 hours of music lessons from paid instructors, along with the procurement of instruments, sheet music and more.

With its volunteerism aspect, the program has the tenet of community building at its core, says Kogelschatz. Adding music to the mix is a bonus for the Shaker Heights resident, who grew up playing the saxophone and clarinet.

"We're encouraging kids to get involved with their communities," he says. "Students get to see the change taking place around them, and they're getting a reward."

 
SOURCE: Eric Kogelschatz
WRITER: Douglas J. Guth

Last May, Brandt Butze had what he calls an “Aha! moment.” He was 370 pounds and wanted to lose the weight and get in shape. He went on Facebook and posted that he was committed to walking.
 
“I had 225 comments on my Facebook page and all sorts of support,” he recalls. That first morning, his sister and a group of people met Butze and they went for a 30-minute walk. “We jogged the last block,” he says. “I was in tears there was so much support. Thirty-minute walks turned into 45-minute walks and in three weeks, I was walking six to seven miles a day.”
 
In fact, Butze had so much support that trying to schedule people to walk with him was interfering with actually walking. “I was spending three to four hours a day trying to plan walks,” he says.” I looked for an app to help and I realized other people were in the same boat I was -- finding some way to have a workout schedule where people can work out with other people.”
 
So Butze and friends Aaron Marks, Jonathan Schultz and Kevin Rahilly created FitVia, a mobile app that allows users to post their workout schedules and find others to join them.
 
“We tried different hypotheses, talked to friends and friends of friends and asked them what motivated them, what de-motivated them,” Butze says. “We realized we were on to something.”
 
The four approached LaunchHouse for help developing FitVia and were accepted to the accelerator program. FitVia will launch by the end of the year. “We’re launching this as a premier app initially,” says Butze. “We’re hoping to gain as many people as possible as quickly as possible.”
 
FitVia plans to hire additional staff as they grow. Butze plans to branch out to corporate America as they grow, targeting HR departments as a way to keep healthcare costs down.
 
To date, Butze has lost 71 pounds.

 
Source: Brandt Butze
Writer: Karin Connelly

LaunchHouse showed off the inaugural 10 tech startup companies in its LaunchHouse Accelerator (LHX) Showcase Day on Wednesday, November 28, as the companies made their first public pitches to attendees and potential investors.
 
LaunchHouse selected the 10 companies from a pool of more than 50 initial applicants last summer. The LHX companies received an initial $25,000 investment and participated in a 12-week program to grow their companies to the validation point.
 
“We took a customer-centric approach to our accelerator,” explains LaunchHouse founder Todd Goldstein. “We’re different than the typical, ‘I have an idea, I’m going to build it and then sell it to customers.’ We took the idea, identified who the customer was, and who was going to buy the product.”
 
This customer-centric approach meant that many of the LHX companies altered their original ideas as they talked to potential customers and develop their products. “They started with one solution and ended up with something completely different,” says Goldstein.
 
For instance, Tagora originally had an idea for an online marketplace like Craigslist or eBay. “What they found was there were 20 other sites out there trying to be a marketplace,” says Goldstein. “After talking to 200 strangers from all walks of life, they developed an aggregate site, providing one-stop shopping for posting all second-hand commerce online.”
 
Goldstein says the customer-centric approach works for both the companies and the region. “We really believe this is the way to do it -- for job creation, for wealth creation,” he says. “All 10 companies started at the same time, and they started feeding off each others' ideas and helping each other.”
 
More than 140 investors from across the country came to Showcase Day to hear the 10 pitches.

 
Source: Todd Goldstein
Writer: Karin Connelly

John Carroll University is hosting the fifth annual Government Career Fair today, November 8, from 9 a.m. to 2 p.m. in the Dolan Center for Science and Technology. The fair, sponsored by Cleveland Federal Executive Board and co-hosted by six other area schools, is designed to give attendees in a variety of disciplines insight into landing a government job.
 
“We’re here to educate the public and students about the process, because it is different than applying for a [private sector] job,” explains Barb Koeth, assistant director of the Center for Career Services at JCU. “There are thousands of jobs available on the local, state and federal level.”
 
Fifty-two government agencies will be on hand to recruit for internships and open positions. For the first time this year, the State Department will be in attendance. Workshops specifically for students and recent graduates, veterans, and working for Ohio will be held throughout the day. Informational sessions will be hosted by the Northeast Ohio Regional Fusion Center, the Federal Reserve Bank and the Ohio Legislative Service Commission.
 
The Legislative Service Commission, for instance, has 34 fellowships open each year. “They are in every demographic, for 13 months with full state benefits,” says Koeth.
 
Keynote speaker Stephen Anthony, special agent in charge of the Cleveland FBI office will talk at noon.
 
The event and parking are free and open to the public. The other schools involved are Baldwin-Wallace College, Case Western Reserve University School of Law, Cleveland State University, Hiram College, Notre Dame College and Ursuline College.

 
Source: Barb Koeth
Writer: Karin Connelly

Local firms like TWIST Creative, Go Media and Studio Graphique are just a few of the design-minded companies that are fueling Cleveland's creative renaissance. With the region's future success dependent on the procurement of young talent, the design community's exciting body of work is earning the city regional and national buzz.

A school garden is a real, living world, a type of lab that offers teachers a way to embed creativity, collaboration and love for nature into their curriculum, believes Carlton Jackson, a farmer, self-described "food evangelist" and proprietor of Tunnel Vision Hoops, a provider of hoop houses that allow for year-round food production.
 
The Cleveland-based company is offering Cuyahoga County public school students grades K-8 a chance to win a hoop house for their school. The Gardens that Teach contest, which runs through February, asks students a series of questions about the preparation, construction and maintenance of a theoretical school garden. Answers will be reviewed by a panel of experts from the realms of food policy, botany and community gardening.
 
The winning school will receive the greenhouse-like hoop house, while the other participants will learn about the benefits of plants, year-round gardening and healthy eating, says Jackson. "We wanted kids to use their math skills," he adds. For example, "how many pounds of tomatoes can they get? What will the do with the food once it's grown?"
 
Hoop houses provide a high-temperature environment that protects crops from strong winds, cold and frost, allowing fruits and vegetables to grow during gardening's so-called "off-season," Jackson says.
 
The concept also is in line with the city's Sustainable Cleveland 2019 project, a movement that in part aims to increase the percentage of locally produced food. Mayor Frank Jackson also proclaimed October 24 to be Food Day, a national venture with the overriding objective of "eating real" and promoting healthy diets among the population.
 
The Gardens That Teach contest is certainly a nourishing exercise for Northeast Ohio's young students, says Jackson.
 
"There's a wonderment in watching something grow," he says. "If we can kids back to that, it would be a beautiful thing."
 

SOURCE: Carlton Jackson
WRITER: Douglas J. Guth

Whether it is health care, information technology, clean tech or business and consumer products, our region’s increased level of startup activity is attracting funding from venture capital firms both here in Northeast Ohio and beyond. But experts say there's a ways to go before the Silicon Valley comparisons stick.

When Case's think[box] is completed, it will be one of largest university-based invention centers in the world, bigger even than Stanford's d. school, MIT's Fab Lab, or Rice's Design Kitchen. It’s a venture that has the potential to play a major role in spurring innovation in the region, say local educators and entrepreneurs.

A parent can cover their child's eyes when there is violence on television, but who will do that for a child when they're exposed to real-life trauma? That is the question United Way is answering with its 2-1-1 community access line, a 24-hour help number that's part of Cuyahoga County’s Defending Childhood initiative.

United States Attorney General Eric Holder and Cuyahoga County Executive Edward FitzGerald hosted a news conference September 28 at Martin Luther King Jr. High School to announce a $2 million Justice Department grant that will aid Defending Childhood programs including the community access line.

The phone line is manned by United Way staff members. These trained staffers determine if Defending Childhood services can help a child who has witnessed violence or experienced trauma. Diagnosing and treating children who have lived through violence can be a significant step in helping them avoid trouble later in life, says Stephen Wertheim, president/CEO of United Way.

 "The trauma a kid goes through can impact their function in society," Wertheim says. "We're trying to get to these problems at the root."

While at the high school event, Holder participated in a round-table discussion with students and teachers. He later met with a group of law enforcement officers and social workers that were also on hand.

The impact of violence on children has reached "national crisis" proportions, Holder told the audience during the Sept. 28 conference. Assessing and screening the young people victimized by violence must take precedence over merely prosecuting those perpetrating the trauma.

Studies have shown how post-traumatic stress can negatively effect children, says FitzGerald. 

"If a child witnesses horrific acts of violence, they're more likely to be involved in the justice system themselves," says the county executive. Through a preventative measure like the 2-1-1 help line, "the idea is to increase public safety rather than just incarcerating everyone."

 
SOURCE: Stephen Wertheim, Ed FitzGerald
WRITER: Douglas J. Guth

The way Beachland Ballroom owner Cindy Barber sees it, Cleveland's music glory days are far from over. Yet our music scene could use some better amplification. That's why Barber has created a new nonprofit, Cleveland Rocks: Past, Present and Future, to preserve the legacy of the city's rock-and-roll history while also promoting and shaping its future.

"The past is the legacy project of capturing Cleveland music history, the present is documenting what's happening now, and the future is figuring out what we need to do to grow it," says Barber. "There's already a huge amount of music business here. We need to take stock of what we have and what we're missing."

Barber cites music business startups like Gotta Groove Records, Fortune Drums, Audio Technica and Dr. Z Amplification as success stories. She also wants to highlight the local bands that are touring and getting signed nationally.

"The plan is to create a website to highlight the bands that are getting attention," she says. "If they're out touring the world, they can bring that energy back to share with other people in Cleveland and grow the music business here."

To kick off the project, Barber and others are organizing a series of live interviews with local legends that played a role in Cleveland music history. The first event is scheduled to place on Saturday, November 3rd at 1 p.m. at the Beachland Ballroom. Tickets cost $15 and include lunch and the opportunity to participate as Larry Bruner, former booking manager for the 1960s folk music venue La Cav, is interviewed by Steve Traina, DJ for the WCSB radio show "Steve's Folk."

Future plans include working with the Rock Hall to preserve oral histories and promote live music, helping musicians identify investment sources for growing their bands or recording albums, and marketing the music industry here.

"All the clubs that came together as part of the Cleveland Music Coalition [to challenge the city's admissions tax] are part of this," says Barber. "We want to use the nonprofit to support what they're doing to create live music in Cleveland."


Source: Cindy Barber
Writer: Lee Chilcote