When Nora Egger returned to Shaker Heights after a decade in Europe, she was looking for her next career move. "I was completely lost," she recalls. Then she started to think about the flavor profiles of cocktails in Europe, compared to what she saw in the states.
"Everything's pomegranate or mango or berries," Egger says of American drinks. "So I said, 'Why don't I do something with flowers?'"
Egger started fooling around in her mother's kitchen and developed her Lounging Gourmet Elixir Collection. The elixirs feature floral essences that can be blended with alcohol to create a unique cocktail, or added to sparkling water for a light, low-calorie soda.
The line features four flavors: Damascan rose, English lavender, Andean fire orchid, and Antillean hibiscus. "They are a strong concentrate made with pure cane sugar," says Egger.
Egger began selling her elixirs out of her car last year, while still making them in her mom's kitchen. Then, in July, she began working with distributors, relocated to a bottling facility, and began to market her product on a wider level. She still mixes every batch by hand -- standing on a ladder to reach -- and individually labels and packages each bottle.
The elixirs are carried in local stores such as Heinen's, Zagara's and Minotti's, as well as through distributorships in California, Oregon, Washington, Las Vegas and New York City. They are also available through Egger's website. She regularly holds tastings around town to familiarize people with her products.
Egger uses all local distributors and operates out of her home office in Little Italy. Although it's still a small operation, she hopes to grow and hire some people.
Recent CWRU mechanical engineering graduates Austin Schmidt and Solomon Alkhasov won the 2011 Idea Competition, sponsored by LaunchHouse and CSU's Accelerated MBA program at Nance College of Business. They created a company called Affinity Algorithms, which develops proprietary computer arbitrage software to facilitate transactions between buyers and sellers in various online marketplaces. The software provides greater liquidity and price transparency in the marketplaces.
"We are developing a suite of online software that helps the seller in fragmented marketplaces better manage inventory," explains Schmidt. Although Schmidt and Alkhasov came up with the idea from their experiences buying and selling textbooks in college, they say it can be applied to many online marketplaces.
The idea for Affinity Algorithms came about in January, they set up shop in March, and landed at LaunchHouse this month. They plan to roll out a full build of the software in September.
Students from all Northeast Ohio colleges and universities were invited to pitch a business concept to a panel of entrepreneurs, venture capitalists, CSU faculty and LaunchHouse staff. The contest primarily focused on students who had innovative ideas in the fields of software and internet technology, low-tech medical devices and clean energy.
The second winner is Ronny Shalev, also a student at Case. Shalev created a product known as an autonomous intravenous (IV) insertion tool that will be the most effective replacement for the current procedure of manual vein localization and needle insertion. Shalev's tool will completely replace the need for trained medical staff.
Contest winners were each awarded a $2,500 scholarship to the Global AMBA program along with a prize basket of support services from LaunchHouse, "Additionally, we received a $500 check from LaunchHouse, along with a bunch of services that include legal services, accounting, and free space for three months," says Schmidt. "All in all, a very comprehensive package with everything needed to get a business off the ground."
The winners will also have the opportunity to compete for up to $5000 in follow on funding.
Source: Austin Schmidt
Writer: Karin Connelly