Sustainability + Environment

regional marketing groups sell northeast ohio, one story at a time
For a number of years at the tail end of the 20th century, Greater Cleveland's public and private leaders attempted to pull the city up through ambitious marketing campaigns. For awhile it seemed to work. The national media began referring to Cleveland as the "Comeback City" in conjunction with the grand openings of ambitious projects like Tower City Center, Jacobs Field and the Rock and Roll Hall of Fame and Museum.
 
But toward the end of the '90s a strange thing happened: The city, for all intents and purposes, stopped marketing itself.
 
Why?
 
"We began to believe our own press," says Rick Batyko, president of the Regional Marketing Alliance of Northeast Ohio, which conducts the Cleveland Plus campaign. And civic officials "moved on to other tasks and defunded marketing."
 
In essence, Northeast Ohio stopped telling its tale with the tale barely begun -- a rather large mistake in retrospect. "The underlying economy wasn't doing that well," Batyko says. "That's something you couldn't see in the skyline shots."
 
During the mid-2000s, the region's narrative thread was picked up by Cleveland Plus campaign. Established in 2005 -- with founding members that included Greater Cleveland Partnership, Positively Cleveland and Team NEO -- the organization champions Northeast Ohio as a culturally rich, yet affordable place to live.
 
Read the rest of the story here.
cleveland hostel now renting bikes to guests and non-guests
The Cleveland Hostel on W. 25th Street in Ohio City recently acquired a collection of eight bikes for rental purposes. It plans to offer daily rentals to visitors and locals who want to explore the city on two wheels come spring (or now, if you're a snow rider).

"We just got 'em a week and a half ago," says Mark Raymond, the Geneva native who opened Cleveland's first hostel last August. "The Akron Bike Club came up for the West Side Market Centennial on the Towpath, and they liked the hostel so much they donated these bikes."

The eight two-wheelers -- a mix of road bikes and cruisers -- are available for $15 per day if you're a hostel guest or $20 per day if you're not. The bikes are available during regular hostel hours: 9 a.m. until 10 p.m.

Renting bikes was always part of Raymond's plan, and he's excited to showcase his city to travelers who don't have a car or prefer to get around without one. In the past six months, he's hosted travelers from 40 countries around the globe.

The Cleveland Hostel has also hosted visiting artists and individuals affiliated with Cleveland Public Theatre, LAND Studio and other groups. Raymond already has the entire hostel booked by a group of Germans for the Gay Games in 2014.

The hostel is also open to Ohio City residents and the general public for event rentals and special events. Raymond will host bands on the second floor during Brite Winter Festival on Saturday, February 16th. He's even found a hidden market in Clevelanders looking for a place to crash during Ohio City outings.

"We've had a lot of people from the area stay here, especially around New Year's," he says. "They'll see a show, have dinner and then spend the night in the hostel."


Source: Mark Raymond
Writer: Lee Chilcote
market recovery: community rallies around west side market after fire
As news of the fire at the West Side Market spread, the Cleveland community was in disbelief. And then it got to helping. While untold amounts of food and product were lost, and 100s of employees continue to go without work, scores of loyal shoppers and fans are doing everything they can to ease the pain.
solar gain: what it's really like to live in cleveland's greenest homes
In Cleveland's green-building scene, all eyes are on two new homes -- ironically called passive homes -- that take energy efficiency to jaw-dropping extremes. We wanted to see what it's really like to live in the city's greenest homes.
cpac roundtable asks how arts can foster sustained economic prosperity for cleveland
Arts and culture can define a community, creating a critical mass that translates into jobs, business opportunities and, ideally, sustained economic prosperity. These were the words of Northeast Ohio Sustainable Communities Consortium Initiative (NEOSCC) director Hunter Morrison during a January 25 roundtable hosted by the Community Partnership for Arts and Culture (CPAC).

These also are words that CPAC president and CEO Tom Schorgl likes to hear. The focus of the roundtable event was sustainability, and how the arts and culture community can assist the region as it evolves through population and land use shifts. The local arts sector becoming engaged in these issues can help keep Northeast Ohio resilient, vibrant and sustainable, said Morrison, a notion that the CPAC president shares.

"We have cultural clusters throughout the region, and the ability to communicate on a larger basis with the population about those clusters," says Schorgl. "We need to continue to reach our audience."

The roundtable, which drew over 50 attendees to the Cleveland Museum of Natural History's main gallery, was CPAC's first such event of the year. The nonprofit will sponsor similar forums through November, with an overall aim of connecting the arts and culture realm with professionals from sectors including community development and health and human services. Past roundtable speakers have included Cuyahoga County Executive Ed FitzGerald, Cleveland Metropolitan School District CEO Eric Gordon, and City of Cleveland Mayor Frank Jackson.

"The idea is to provide a forum for new ideas around a common cause," Schorgl says.

 
SOURCE: Tom Schorgl
WRITER: Douglas J. Guth
expansion allows providence house to help more of the region's neglected children
Providence House has spread its arms just a little bit wider to Northeast Ohio abused and neglected children with the recent expansion of its facilities.

The Ohio City-based agency, which stands as the first crisis nursery in Ohio, renovated its current at W. 32nd Street and Lorain Avenue location and added 6,500 square feet of space, which combines the children’s shelter and services. As a result of its growth, Providence House will be able to serve an additional 125 at-risk children each year, notes executive director Natalie Leek-Nelson.

"All of our kids are moved over," Leek-Nelson says.

The expansion is the first part of a $2 million, three-phase project designed to allow the nonprofit agency to better serve Northeast Ohio families in crisis. Providence House has raised $2.3 million since launching its "Protect the Promise" campaign in spring 2011. Not only will the agency be able to provide more short-term housing for kids unsafe in their homes, it will also increase the ages of children served from newborn to six up to the age of 10.

"Now the older brothers and sisters in the same crises as their younger siblings will be helped," says Leek-Nelson. "We've created unique educational spaces with computers and academic resources so these kids can catch up on their schoolwork."

The second phase of the “Protect the Promise” capital campaign will include a new family center that will take over an existing building across the street from the expanded facility. The third and final phase involves construction of a 60,000-square-foot children and family campus.

 
SOURCE: Natalie Leek-Nelson
WRITER: Douglas J. Guth
judi feniger ready to roll as gordon square arts district's new executive director
Cleveland's Gordon Square Arts District (GSAD) is supported by a strong backbone of dedicated institutions, corporations, merchants, residents and philanthropists, says Judi Feniger, newly named executive director of the West Side arts enclave.

Feniger planned to spend this week meeting with these groups, and looks forward to continuing the relationships that will help make the district even stronger. "It's a dynamic area," says Feniger, successor to GSAD founding executive director Joy Roller, who earlier this month became president of Global Cleveland. "I need to get a sense of what's going on."

What's been happening in recent years is new loft housing, an enhanced Detroit Avenue streetscape, new retail and gallery ventures, and the renovation of the Cleveland Public Theatre complex and Capitol Theatre. The latest milestone occurred in November with the groundbreaking for the Near West Theatre’s first permanent performance venue.

"Gordon Square is a growing part of Cleveland that attracting young residents," says Feniger. "How can we take these great assets and show them to our community?"

The experienced arts and business leader plans to answer that question thanks to a philanthropy and arts background that includes leadership stints with the American Red Cross and most recently the Maltz Museum of Jewish Heritage.

"I've been to Gordon Square many times," Feniger says. "It will be exciting to build on the foundation and bring more activity and awareness to the things going on here."

The district's potent combination of housing, new businesses, the arts and neighborhood beautification is attracting national attention and drawing audiences and visitors from throughout the region, notes the new executive director.

"There are many great things to do in Cleveland," says Feniger. "Our challenge will be to get a share of people's time and mind."

 
SOURCE: Judi Feniger
WRITER: Douglas J. Guth
usa today features cleveland's historical fairfax neighborhood
In a USA TODAY feature titled “Historic black neighborhoods climb from recession,” Melanie Eversley explores the influx of investments and resurgence of historically black neighborhoods including Cleveland’s Fairfax neighborhood.
 
“In Cleveland's Fairfax neighborhood, where poet Langston Hughes once lived and where a 98-year-old theater launched his plays, a bank is investing millions.”
 
Eversely goes on to explain that as the country recovers from the recession, communities are calling attention to what made them famous to begin with.
 
In Cleveland, she explores the renovations of the Karamu House, the new Langson Hughes center, and others.
 
"One of the reasons that PNC [Bank] chose Fairfax was because there's such a rich culture there."
 
Examine the full feature here.
flydrive's regenerative braking flywheel replaces battery in hybrid, electric cars
What started as a design project in CWRU mechanical and aerospace engineering student Kristen Brouwer’s senior design class has evolved into a full-blown business. Brouwer and three of her classmates took an existing patent for a regenerative braking flywheel and created FlyDrive, which makes a flywheel that replaces the battery in electric and hybrid cars. They are bringing their flywheel to market.

“In a Prius, for instance, when you brake, the electric motors are charged, which then charge the battery,” says Brouwer. “With our flywheel, it’s just as efficient in returning energy and doesn’t have to be replaced. And it’s environmentally better than batteries because it doesn’t use chemicals.”
 
Brouwer and teammates Jordan Lajoie, Luke Voigt, Kris Bosma and Cleveland Institute of Art industrial design student Adam Lauser have been developing the flywheel for market since September. “Most of our developments have stemmed from market identification and development as well as creating a preliminary concept for implementing the flywheel in a transportation system,” says Brouwer.

FlyDrive will be competing in the Ohio Clean Energy Challenge semi-finals next week, where they will compete for $10,000 and the chance to move on the Midwest regional competition in Chicago. The company has been assessing licensing options in the meantime.

“We’re waiting to see if we make it to the next level of competition,” says Brouwer. “It’s been a great learning experience.”


Source: Kristen Brouwer
Writer: Karin Connelly
the next must-live cleveland neighborhood is...
What's next? It's a question we all wish we had the answer to. But for folks looking to settle down, that question undoubtedly refers to place. In this running series, Fresh Water explores emerging Cleveland neighborhoods that are primed for growth. This week, writer Joe Baur examines North Shore Collinwood.
greater cleveland rta's ridership gains championed in rail mag
In a Progressive Railroading feature titled “Greater Cleveland RTA posts ridership gain in 2012,” the transportation mag covers the positive news.
 
"Ridership on the Greater Cleveland Regional Transit Authority (GCRTA) rose 4.3 percent to 48.2 million in 2012, marking the second consecutive year of growth, agency officials said in a prepared statement."

"Every service mode registered an increase, but the biggest gain was posted on the Red Line rail corridor, where ridership climbed 9.1 percent. The Blue and Green rail lines posted a 4.1 percent ridership gain."

"Customers are making a choice to ride, especially on the rail," CEO Joseph Calabrese is quoted in the piece. "With our recent increase in frequency on the Red, Blue and Green lines, and 8,000 free parking spaces at rail stations, we have room for more Northeast Ohioans to make the green choice and ride RTA."

Average daily trolley ridership rose 5 percent to 3,840 trips.

Read the rest right here.
five student teams heading to columbus to compete in clean energy challenge
Five student entrepreneurial teams will compete in the semifinals at the Ohio Clean Energy Challenge in Columbus on January 29, presenting their business plans and technologies to a panel of judges for the chance to win $10,000 and an opportunity to go on to the Midwest regional competition in Chicago.

The event is hosted by the University Clean Energy Alliance of Ohio (UCEAO) and NorTech as part of the Department of Energy’s National Clean Energy Business Plan Competition. This is the second year the competition has been held in Ohio.
 
“We’ve expanded quite a bit this year,” explains Ashley Sparks, senior project coordinator at NorTech. “Each team was paired up with an industry mentor who could really help the teams build on their ideas and get feedback.”
 
The businesses represent various ideas in clean energy solutions. “It’s paramount for this region to have students really interested in commercialization,” says Byron Clayton, NorTech vice president. “These are students who are involved in bringing jobs here and it addresses the brain drain issue in that these businesses they create keep them here.”
 
The top team in the Ohio competition will go on to compete for $100,000 in Chicago at the Midwest regional competition. In addition to the five Cleveland teams, there are seven other teams from around the state.
 
“This challenge helps raise awareness of these startup companies in the state and the region,” says Clayton. “This challenge brings new innovations to the area, provides funding, creates mentoring opportunities and access to venture capital.”

 
Source: Ashley Sparks, Byron Clayton
Writer: Karin Connelly
foundation looks to transform masonic space into technologically advanced media center
The imposing brick structure of the Cleveland Masonic and Performance Arts Center (CMPAC) has stood in Midtown Cleveland for a century. A local charity seeking to purchase the building sees a unique opportunity to harness CMPAC's historic legacy and create something new and distinctive. 

The Mason Foundation, a 501(c)3 organization structured "to promote the arts and academic excellence in Northeast Ohio," is working to buy the facility, which it would refurbish into a technologically advanced media center while also improving the performance space.

"We want to elevate the entire community," says foundation founder Gregory Mason, pointing to CMPAC's Midtown location as virtually equidistant to downtown and University Circle.

The foundation is now involved in engineering and architecture surveys on the site. The building's current owner is the Cleveland chapter of the Ancient Accepted Scottish Rite, and Mason believes his organization will be ready to purchase the facility before the end of the year.

The centerpiece of the new venture is the "Towne Hall," a 24/7 data center and public space participants can use to access civic and library resources. Other plans include renovating CMPAC's "acoustically perfect" performance space, while the building would also host creative arts classes. Current tenants like the American Red Cross would remain and could even benefit from Mason Foundation backing, says the organization founder.

"We want to help nonprofits reach some of the resources they can't access now," Mason says.

Restoration will cost $30 million, a figure Mason hopes to accrue through grants, donors and private investors. The cost is worth it to unite civic, academic and arts resources in one place, Mason believes.
 
 
SOURCE: Gregory Mason
WRITER: Douglas J. Guth
soul food dynasty warms downtown bellies with stonetown southern bistro
Downtown has lacked a soul food restaurant for years. That's changed now that Soul Republic, the successful restauranteurs behind Angie's Soul Cafe, Jezebel's Bayou and Zanzibar, have opened Stonetown Southern Bistro at 627 Prospect Avenue.

The casual venue, whose menu features "soul food with a twist" and is similar to Zanzibar at Shaker Square, aims to fill a gap in the marketplace. "This is one of those everyday locations, as opposed to a place you'd go as a treat on date night," says Adrian Lindsay, Stonetown's general manager. "That niche has been missing down here. It's something overdue for this area."

Lunch entree prices are in the $6 to $9 range, while dinner menu items are priced from $10 to $14. Stonetown is located in the former Nexus Coffeehouse space on the ground floor of the 668 Euclid Avenue apartment building (Prospect Ave. side).

Soul Republic has reconfigured the space so that it features a lounge and bar with hightop tables and a dining room. A homemade wine cabinet separates the two.

The menu is a "soul fusion" concept similar to Zanzibar, says Akin Alafin, general manager of Soul Republic, but it  includes many new items as well. These include buttermilk fried yardbird with red velvet waffle, lobster shrimp and grits, fried crawfish, lobster quesadilla with arugula sauce, and the Stone Rolls.

Stonetown has been getting a great reception so far, says Lindsay. The key to success for the company, which employs eight family members and has become something of a soul food dynasty, has been consistency, the incorporation of fresh ingredients from local farmers and the West Side Market, and not taking shortcuts. "They want soul food; it's gotta be cooked for the soul."

The restaurant, while still in the soft-open phase, does feature the full menu, says Alafin. Weekend brunch will start on Saturday, January 26th and run from 10 a.m. to 2 p.m. So far, Soul Republic has invested more than $200,00 into the space and has hired 11 people.

Stonetown Southern Bistro is Soul Republic's fifth restaurant in the Cleveland area.


Sources: Adrian Lindsay, Akin Alafin
Writer: Lee Chilcote
flats-based fishmongers look to lake erie to boost local food production
Catanese Classic Seafood, a 30-year-old fish company that recently moved into the Flats, has reached agreements to purchase the entire catches of two local fishing crews that scour Lake Erie. That arrangement is likely to net more than 600,000 pounds of yellow perch alone next year -- as well as an additional 8 jobs.
new organization aims to leverage area's expertise in water technology
The health of Lake Erie has come a long way in the past 40 years, and it is now considered by many to be a case study of a recovering ecosystem. Yet not very many people know that, in part as a result of cleaning up our water pollution as well as our close proximity to a Great Lake, Northeast Ohio companies have developed rich expertise in water technology.

To leverage this cluster, influence policy, and conduct research and education, a group of organizations have launched The Alliance for our Water Future, a new nonprofit organization that seeks to spur innovative solutions to freshwater issues locally and globally.

"Silicon Valley is an example of what one industry cluster can do for a region," says Byron Clayton, Vice President at NorTech. "Companies all worked together in that region to leverage their strengths. In Northeast Ohio, we have a great legacy in cleaning up industrial waste water. We identified areas where we have the best chance of competing, and that's been the focus of our water technology cluster."

The areas that NorTech identified are automation and controls (identifying the best, most efficient way to control water), absorbents (extracting contaminants from water) and corrosion resistance (preventing water systems from corroding).

NorTech's role is to identify, organize and accelerate clusters. The Alliance will help promote this success story and spur cross-sector collaboration. By working together, the groups involved in the Alliance hope to make a global impact.

"This is about the economic future of our region," says Fran DiDonato, Program Manager of the Alliance. "If we can show that we had success with cleaning water, then that gives us credibility when we export our solutions to other places."

Two Northeast Ohio companies, MAR Systems and ABSMaterials, were recently selected by the Artemis Project as 2012 Top 50 Water Companies. Rockwell Automation is also considered a major player in the water technology field.

The founding members of the Alliance are NorTech, Case Western Reserve University, Port of Cleveland, Cleveland Metroparks, Cleveland State University, Hiram College, Great Lakes Science Center, Kent State University, MAR Systems and Northeast Ohio Regional Sewer District.


Source: Byron Clayton, Fran DiDonato
Writer: Lee Chilcote
design-focused green garage studio opens in tremont
Angela Ben-Kiki, the artist and designer behind Green Garage Studio, has come full circle by opening a new studio and showroom in a two-family rental that she owns on W. 11th Street in Tremont.

Ben-Kiki was one of the first entrepreneurs to open a design-focused store in Tremont when she owned the shop Go Modern. She eventually closed the store to focus on being a mom. Now that her daughter is older, she has returned with new energy to the place where it all began.

"I produce well-crafted gear for everyday -- commuting, travel and leisure," she explains. "It is sustainably produced and one-of-a-kind. Many of my products have multiple uses, and we choose distinctive fabrics made in America."

Among Green Garage's signature products are denim bags for men and women. She purchases material from American Denim Growers in Littlefield, Texas. Despite the prevalence of denim in clothing, relatively few bags are made out of it.

"I bought a remnant of denim years ago, and that got me started," she says. "I made an everyday errand bag, and people said, 'Hey, where did you get that?'"

While Ben-Kiki's studio in Tremont recalls her history in the neighborhood, she's branching out in new directions, she says. Her newest products include aprons, pouches and a men's mesh bag. She also plans to get more into bicycling gear.

"I have a passion for design and usefulness. That comes from vintage times. To produce something that is meant to last for years -- I find it very gratifying."


Source: Angela Ben-Kiki
Writer: Lee Chilcote
long-in-the-works toast wine bar set to finally open in gordon square
Small plates. Classic cocktails. A wine list curated by a well-traveled owner with a zest for local food. Shared tables made from old flour bins and lots of cozy nooks for hanging out with friends or snuggling up to a date. A menu filled with items like gnudi and braised lamb.

These are just a few of the wonderful things Fresh Water uncovered during a recent tour of Toast Wine Bar, which is set to open next month in the Gordon Square Arts District after six long years of planning.

Local resident and attorney Jillian Davis first purchased the building in 2006, with plans to open a place where she could share her love of great wine and locavore cuisine with others. The building, which had been vacant for years, is a former bakery and residence that came with cool window seats and built-in cabinets.

Then came a nasty spat with the church next door, which first opposed her liquor license but later came around. After her plans were approved a year ago, Davis started construction with the aid of contractor and furniture designer John Arthur. Toast is now drywalled out and Davis says that she plans to open in February. We know: We'll believe it when we see it. But trust us, folks, it's pretty darn close.

"The space was filled with stuff we could reuse; everything is just kind of getting recycled, which is cool," says Davis, pointing out the empty spot where the bar, which is being built from old doors and will have a zinc top, will be installed.

Davis is very excited about her cocktail list, boasting such colorful names as Vieux Carre, Widow's Kiss, Hanky Panky and Sir Alex. "I'm really into the cocktail renaissance," she says. "If you come here, you'll be able to have liquor, but only what I want you to have." Yes ma'am. And at 13 bucks a pop, we bet they'll be good and strong, too.

The opening of Toast is expected to create eight new full-time jobs in the city of Cleveland. Davis wouldn't disclose her total investment amount, simply saying that she's "doing it on the cheap" with some help from the City of Cleveland's Neighborhood Retail Assistance Program, a commercial bank loan and equity.

Davis, who has traveled the world drinking and eating, is excited about the launch. "When I'm not at work, I read about food and wine, cook and eat. It's my passion."


Source: Jillian Davis
Writer: Lee Chilcote
strong cities initiative places citizens in government to help improve city
Genna Petrolla is working in Cleveland’s economic development department, improving the city’s website and blog, as well as helping to increase exposure to the city’s loan and grant program. She is one of three people at city hall in a two-year fellowship through the Strong Cities, Strong Communities (SC2) fellowship program.

Launched in September by the German Marshall Fund of the United States, Cleveland State University and Virginia Polytechnic Institute and State University, SC2 is a pilot initiative that is designed to strengthen cities by developing their economic visions. It is funded by a grant from the Rockefeller Foundation and overseen by the department of Housing and Urban Development.
 
“This federal program placing individuals in city governments is innovative,” says Kathryn Hexter, director of CSU’s Center for Community Planning. “It’s a new way for the federal government to help cities. Three mid-career fellows for two years work on priority items for the city.”
 
While the cities get skilled help with priority projects, the fellows get valuable insight into city programs. “The fellows get experience and leadership and public management training,” says Hexter. “The idea is they would stay on with the cities if it works out, but it’s not a requirement.”
 
All three of the fellows worked in Cleveland before getting involved in the SC2 program, and each has an average of 10 years of work experience. Petrolla, who has a background in marketing and community development, applied for the fellowship on a whim and says she is enjoying the experience. “I’m learning so much from it, I love it,” she says. “It’s been really cool watching this initiative play out here.”
 
The other two fellows are working in the building and housing department and the Cuyahoga County Land Bank.

 
Sources: Genna Petrolla, Kathryn Hexter
Writer: Karin Connelly