Local writer, speaker and entrepreneur Craig James has some big ideas. In fact, he is a regular contributor to NEOtropolis's "What’s the Big Idea" segment on PBS. He and his partner Sue James formed CatalystStrategies, which helps organizations best communicate their message, market and meaning. In this "Letter to Cleveland," James pens an open letter to the city he loves.

On Tuesday, February 7, Global Cleveland opened the doors to its Public Square welcome center. The organization is tasked with attracting and retaining talent to the region from around the globe, with the goal of adding 100,000 people to the region. Fresh Water photographer Bob Perkoski was at the ribbon cutting.

Liz Maugins of Zygote Press remembers the moment in 2008 when she realized just how fragile her own organization's existence was in Cleveland's ever-shrinking nonprofit ecosystem. Like many nonprofit groups, she was looking at fewer philanthropic dollars during the worst recession in decades. Meanwhile, many foundations were stressing collaboration or proposing outright mergers.

"Like a lot of nonprofit leaders, I was freaking out and wondering what would come our way," recounts Maugins, who worried that her small nonprofit would be wiped out by the tidal wave of the national recession. "So I started sending out messages to other arts leaders to see if they were feeling the same thing."

Not surprisingly, other nonprofit leaders were losing sleep over their situations, too. Yet rather than retreating to their own private islands to struggle in maudlin isolation, Maugins and her colleagues banded together for survival.

"The number one challenge was that we had no exposure, especially with the dwindling arts coverage locally," says Maugins. "Yet we knew that our arts organizations were doing amazing things with education and other programming, and we're the economic engines of our neighborhoods."

Today, Zygote and 27 other groups in Northeast Ohio have banded together to form the Collective Arts Network (CAN), received a grant from the Ohio Arts Council, and produced a magazine-style journal touting their work. Ten thousand copies have been distributed to galleries and other hotspots in the city.

Next up, the CAN group is working on other kinds of collaboration, including programming, events and sustaining the journal as a quarterly publication.


Source: Liz Maugins
Writer: Lee Chilcote

If you fancy yourself a fan of Cleveland and its offerings, you have doubtless been asked for a recommendation or three. Having lived and worked in town for 20 years, Nina McCollum considers herself an unofficial tour guide, dispensing advice on everything from food and shopping to arts and entertainment. In preparation for a visit from an out-of-town friend, McCollum has devised her dream weekend in Cleveland.

PlayhouseSquare's latest string of successes may be a tough act to follow, but a Cleveland real estate developer is willing to try. A newly-consummated deal to convert a prominent office building into 102 apartments will fuel the growth of this arts-rich neighborhood, which in recent years has also welcomed two major theater renovations and new restaurants.

K&D Group, the largest privately-held owner of apartments in Northeast Ohio, has inked a deal with the nonprofit PlayhouseSquare to buy the Hanna Building Annex, which is located at the corner of Prospect Avenue and E. 14th Street. The developer plans to convert it into 1- and 2-bedroom, 600 to 1,200-square-foot apartments that will lease from $725 to $1,500 per month.

PlayhouseSquare plans to relocate existing tenants into the Hanna Building next door. The deal includes leasing back ground-level retail space to PlayhouseSquare. The nonprofit development corporation hopes to fill the space with much-needed amenities such as a dry cleaner, wine shop, small market or pharmacy -- in short, the kinds of services that serve a residential neighborhood.

Art Falco, CEO of PlayhouseSquare, says the project is critical to the future of the neighborhood. “This will allow us to continue to brand PlayhouseSquare as not only an entertainment area but also a residential neighborhood," he says.


Source: Art Falco
Writer: Lee Chilcote

The prevailing impression of regionalism that has been bandied about Northeast Ohio for the better part of a decade is all wrong, says a collaborative group of area nonprofits. While the consolidation of countless municipalities is useful, it is not intrinsically regionalism. True regionalism, they argue, is defined by economic activity -- not political boundaries.

While we pride ourselves here at Fresh Water in having crisp, professional prose, the truth is, without art, a feature is just font on a page. Pictures tell a thousand words, we're told, but the best ones simply leave us speechless. Every masthead and feature image since we launched this pub over a year ago has been shot by Fresh Water shooter Bob Perkoski. Here is a collection of some of his finest work.

When Fresh Water launched in September 2010, we promised to highlight Cleveland's most progressive and creative people, businesses and organizations. But more importantly, we endeavored to place those subjects against the most compelling backdrop of all: Cleveland and its wonderful neighborhoods. Each Thursday, our readers are invited to dig a little deeper into this city we call home. What follows is a list of the 10 most-read features of the previous 12 months. Looking at the subject matter of those stories, it's clear that the most important topics to our readers include neighborhood development, sustainability and transportation, and, of course, food and booze.

Dwellworks, a company that provides a suite of services for the relocation, real estate and mortgage lending industries, has announced plans to relocate its own corporate headquarters to the historic F. W. Woolworth building in PlayhouseSquare.

"We fell in love with PlayhouseSquare and wanted to be a part of the revitalization of downtown," says Gene Novak, CFO and Executive VP of Dwellworks. "It's hard to say enough about the reception and welcome we received from PlayhouseSquare, the City of Cleveland and Downtown Cleveland Alliance."

That reception included a financial incentives package from the City of Cleveland and a presentation from Downtown Cleveland Alliance to the entire Dwellworks staff about the benefits and logistics of moving downtown. Dwellworks secured a forgivable loan through the Vacant Property Initiative Program and a grant based on new job creation through the Citywide Business Grant Program.

PlayhouseSquare Real Estate Services also obtained federal and state historic tax credits that lowered the cost of renovating the office space by one-third.

Dwellworks plans to move its staff of 30 to 40 employees downtown initially. Its appraisal services department will stay in Warrensville Heights for the remaining two years on its lease. Yet Novak says that the firm is already studying plans for a Phase II that would centralize its operations in the heart of downtown Cleveland.


Source: Gene Novak
Writer: Lee Chilcote

Long a destination that appealed primarily to small-town families in search of "big city" fun, Cleveland has ripened as a travel destination. Today, it's not just trade shows that are drawing folks, but also the growing LGBT scene, Broadway-quality theater and high-profile dining. Thanks to the efforts of Positively Cleveland, the region's convention and visitors bureau, "Cleveland Plus" drew 30 million visitors last year, who supported 163,000 jobs and dropped $13 billion in economic impact.

Cleveland State University's Factory Theatre is so often booked that students have to schedule rehearsals late at night. While department chair Michael Mauldin bemoans his program's outdated facilities, he realizes that it's a good problem to have.

Before Mauldin was hired in 2006 to breathe new life into the moribund Dramatic Arts Program, the school had only 21 majors. Campus officials had even considered canceling it. Today,CSU's theatre program boasts 85 majors -- and counting.

"We're poised to become a destination theatre program in the coming years," Mauldin predicts. "That's not hubris -- there's some very solid work being produced here."

Mauldin is especially excited about CSU's imminent move to the three new stages at the newly renovated and expanded Allen Theatre at PlayhouseSquare. When the theatre opens in September, CSU will share it with Cleveland Play House, which is relocating from its long-standing home near the Cleveland Clinic.

"Currently, we only have one performance stage in an old textile factory," explains Mauldin. "We're moving to a 500-seat, state-of-the-art theatre inside the Allen, a 290-seat flex space and a 150-seat black box theatre. It's a dream of a space."

Mauldin also lauded the renovation of the Middough Building on East 13th Street, which will feature classrooms, studios and rehearsal halls. "Instead of stepping over each other, we can have concurrent activities going on," he says.

Although CSU's program is already strong (Mauldin reports that 95 percent of its graduates are either working or attending graduate school in the field) it will only get better by being part of PlayhouseSquare.

"We're part of the city, whose theatrical life is so vibrant," he says. "There's so much promise and potential to live up to."


Source: Michael Mauldin
Writer: Lee Chilcote

When the Cleveland Play House kicks off its adventurous 2011 season this coming fall, it will do so in a completely reworked Allen Theatre, about 70 blocks west of its current home. Built in 1921 as a 3,000-seat movie house, the Allen is currently wrapping up a $32-million renovation that will give not only the Play House a brand new home, but also Cleveland State University's thriving theatre department.

Roe Green believes in the arts. She can't imagine a world without them, and she wants to make sure people in Northeast Ohio continue to be exposed to the latest in theater, music and dance at the Cleveland Play House. So she made a three-year, $500,000 commitment to FusionFest.

"To me it was a very exciting idea," Green says of the donation. "I like exposing people to new things. It's stuff like this at FusionFest that people would not otherwise see."

Green is honorary producer of the festival that has been celebrating new works since its inception in 2005. She also sits on Cleveland Play House board. "Arts are what make us human; without the arts we're nothing but machines," she says. "I said, 'this is something I can sink my teeth into.' This has become my baby because it perpetuates people doing new work."

Additionally, next year will mark the beginning of the annual Roe Green FusionFest Award. The $7,500 award will be given to a promising mid-career American playwright. "Having arts in the community is very important to the community," Green says, noting that for every dollar spent on theater tickets also means dollars spent for parking, food and other expenses associated with going to the theater.

The winner of the Roe Green Award will also receive script development support. The selected playwright will spend a week in residency at CPH during FusionFest, overseeing rehearsals and reading of the work and engage in workshops and master classes with young theatre artists from the region.


Source: Roe Green
Writer: Karin Connelly

Homeowners were taking out equity loans with alarming abandon just a few years ago, yet now many are reluctant to invest money in their homes. "With housing values falling, demand for home repair loans has also fallen," says Larry Slenczka, Vice President of Community Development for Dollar Bank.

Yet Dollar Bank continues to finance home rehabs through a partnership with Cleveland Action to Support Housing (CASH), a nonprofit whose mission is to revitalize Cleveland neighborhoods through home repair lending.

"CASH has been successful in identifying projects driven by investors," says Slenczka. "Their transactions tend to be very solid loans that have a very low default rate." CASH offers investors and owner-occupants a reduced interest rate. Currently, that interest rate is 2.6%.

Even as the average homeowner sits on the sidelines, some rehabbers are jumping in and finding deals. And the glut of vacant properties in Cleveland has presented an opportunity for savvy investors; while foreclosure rates nationwide reached their lowest level in four years last month, Cleveland still has a backlog of empty homes.

Yet while it seems anyone with a credit card can snap up a cheap foreclosure -- plumbing optional, of course -- that's just the beginning of the process. Getting a loan is no simple feat. Struggling with unsold inventories, many banks are cautious about lending to investors, while others aren't lending at all.

That's where CASH comes in. The nonprofit's partnerships with Dollar Bank and other lenders help owners get financing. In addition to offering a reduced rate, CASH helps owners to pick a contractor, develop a list of repairs, and inspect the work.

"Everybody wins," says Slenczka. "The neighborhood benefits from reinvestment, the benefits from private investment, and the bank benefits from a healthy market return."


Source: Larry Slenczka
Writer: Lee Chilcote