As more people and businesses settle in downtown Cleveland, the need is greater than ever for safe, beautiful and active public spaces. Who, then, will steward the dialogue around the importance of good design to the quality of life and economic competitiveness of our region? LAND studio will. The recent union of Cleveland Public Art and ParkWorks has given rise to LAND, an organization focused on (L)andscape, (A)rt, (N)eighborhoods, and (D)evelopment.

When asked if she has a dream project she'd like to fund, Cleveland Carbon Fund Fellow Joanne Neuberger rattles off the top of her list. "I'd love to see a project that capitalizes on the 'Year of Local Food' and helps ramp up Cleveland's local food system while reducing our carbon footprint," she says.

These are the kinds of big ideas which organizers of the Fund hope to spur through their grant making, which supports carbon reduction projects with community benefits. The Carbon Fund recently announced that is it seeking applications for projects up to $10,000. The deadline is March 16th.

The Cleveland Carbon Fund was created in 2009 by the City of Cleveland, Green City Blue Lake Institute at the Cleveland Museum of Natural History, Gund Foundation, Cleveland Foundation and Cleveland Clinic. Its goal, as Neuberger puts it, is to "think globally, green locally." While there are plenty of other carbon funds, ours is the first community-based, open-access fund in the U.S.

The Carbon Fund has supported two past projects whose goal was to install 10,000 compact fluorescent light bulbs in the Slavic Village and Detroit Shoreway neighborhoods of Cleveland (organizers installed nearly 5,000 in the end).

As the Carbon Fund continues to grow, Neuberger says that its leaders will seek additional donations from individuals and businesses. She hopes it will become a popular way to reduce our region's carbon footprint and support local initiatives.


Source: Joanne Neuberger
Writer: Lee Chilcote

Major corporations have long conducted sophisticated research to figure out what kind of consumer you are. Now, a new initiative that is being launched by two young city residents aims to find out what kind of Clevelander you are -- and use the results to engage citizens and drive policy change in the region.

By surveying residents' attitudes towards living in Northeast Ohio, as well as our preferences for urban amenities, the creators of the Clevelander Report hope to place useful information in the hands of policymakers shaping our region's future.

"For all of the studies that have been done on our city, very few of them focus on citizens," explains Hallie Bram, a Detroit Shoreway resident who co-founded the Cleveland Report with Eric Kogelschatz. "Our goal is to create the most comprehensive study of Clevelanders that's ever been completed. We want to use that information to bridge the gap between organizations, government and citizens, and help our policymakers to make informed decisions."

The Clevelander Report surveys residents on such topics as whether or not they are natives, boomerangs, expatriates or have relocated from another city; where they currently live; which cultural institutions and businesses they have visited; their level of interest in urban living; and their attitudes towards the city.

Bram says that the survey has been well-received so far, garnering over 500 responses since it launched one week ago. She and Kogelschatz plan to continue the Clevelander Report through the summer, and then compile an Executive Summary that can be provided to residents as well as policy makers.

Bram and Kogelschatz are the founders of TEDxCLE, a popular annual event that features curated talks by some of Northeast Ohio's biggest thinkers. This year's event will take place at the Cleveland Museum of Art on Friday, April 20th.

Take the survey here.


Source: Hallie Bram
Writer: Lee Chilcote

The Greater Cleveland Regional Transit Authority (RTA) has seen increases in bus and transit ridership for nine months straight, and the number of riders on the Red Line in January was the highest since 1988.

Yet this month, the U.S. House of Representatives is considering a surface transportation bill known as H.R. 7 that would eliminate dedicated federal funds for public transit across the country.

RTA is advocating against the cuts by working with Representative Steven LaTourette and other members of Congress to promote an amendment that would restore federally guaranteed funding.

"If you leave it up to chance that public transit gets funded, that's a big chance to take," says Mary McCahon, RTA's Media Relations Manager. The change would require agencies to lobby for federal funding each year, she says. "We provide 200,000 rides per day, and federal funding is our third biggest revenue source."

McCahon says that while the bill has been tabled, it is scheduled to come back to the floor of the House of Representatives for further discussion this week.

RTA's increased ridership is due in part to higher gas prices and ongoing Innerbelt construction, McCahon says. Improved marketing efforts, partnerships with businesses and the popularity of the Health Line are also factors.

For more information about H.R. 7 and the ongoing federal transportation bill debate, visit the RTA newsroom or American Public Transit Association website.


Source: Mary McCahon
Writer: Lee Chilcote

Nearly 60 percent of newly-created jobs require a postsecondary degree, yet only six percent of Cleveland residents hold an associate's degree and just eight percent hold a bachelor's degree.

This stark statistic is one of the driving forces behind the fledgling Higher Education Compact of Greater Cleveland, an unprecedented collaboration among 15 colleges and universities, 25 nonprofit organizations, the Cleveland Metropolitan School District and Cuyahoga County. This new effort seeks to boost the number of college graduates in Northeast Ohio.

"Every day, there are 3,000 jobs that the Cleveland Clinic, University Hospitals and Summa Health Center can't fill," explains Lee Friedman, CEO of College Now Greater Cleveland, a member organization of the Compact. "If you can't increase educational attainment, then you can't fill jobs. At some point, if these organizations can't find talent, then they can't grow."

While this lofty goal is hardly unusual or unique, what makes the Compact stand out is its regional approach towards addressing the higher education gap. Cleveland Mayor Frank Jackson is increasingly touting the benefits of addressing such problems on a regional level. Cuyahoga County has not historically been involved in education, yet Executive Ed Fitzgerald has joined the Compact. Until now, the colleges and universities involved in the Compact also have not worked together to seek a comprehensive solution to the problem.

"It truly takes a village to help students get to school and graduate from school," says Friedman. "Many of the young people we're helping are first generation college students who don't have anyone to help them get on that path. The commitment of these university presidents is truly best in class."

The goal of the Higher Education Compact is to ensure that students are ready for, have access to and graduate from college. To achieve this goal, leaders will create student-focused action plans, educate the community on why college is important, help students become college ready, link them with scholarship and financial aid opportunities and create a College Success Dashboard that measures results.


Source: Higher Education Compact of Greater Cleveland, Lee Friedman
Writer: Lee Chilcote

As the number of local bike commuters continues to increase, so too does the number of savvy entrepreneurs who serve and service them. In recent years, a mini boom of bike-based businesses has developed across Northeast Ohio, including frame builders, messenger bag makers, rickshaw drivers and an indoor bike park that attracts visitors from throughout the Midwest.

The newly minted nonprofit Bike Cleveland will bring together Northeast Ohio cyclists through cycling events, educational programming and advocacy work, says Jacob Van Sickle, the group's new Executive Director. The group also will provide area cyclists with a unified voice in transportation planning across the region.

Over the course of the next year, Bike Cleveland plans to focus on prioritizing bike investments in the West Shoreway project, collaborating with the City of Cleveland to update and prioritize its Bikeway Master Plan, creating fun biking events and advocating for cyclist-friendly policies throughout the region.

One of the group's first advocacy projects will be to rally against HR 7, the transportation bill that has been proposed in the U.S. House of Representatives. That bill would eliminate dedicated funding for transportation, cut funding that helps to make streets safer for cyclists and pedestrians, and shortchange funding for repairing existing roads and bridges and improving roadways for cyclists.

For several years, Cleveland's cycling community has been fragmented among different organizations. The launch of Bike Cleveland last summer and now the hiring of Van Sickle unites cyclists under a common banner for the first time.

Van Sickle says Cleveland's energized cycling community has a lot ot be proud of. The 2010 American Community Survey shows that .8 percent of Clevelanders now use a bicycle as their primary mode of transportation to work -- a figure well above the national average of .53 percent. This is a 280-percent increase over one decade, giving Cleveland the highest 10-year increase in the country.

“I am looking forward to working with current and future Bike Cleveland members, and the greater cycling community, to continue to grow the cycling movement in Greater Cleveland," said Van Sickle in a press release.


Source: Jacob Van Sickle
Writer: Lee Chilcote

Local writer, speaker and entrepreneur Craig James has some big ideas. In fact, he is a regular contributor to NEOtropolis's "What’s the Big Idea" segment on PBS. He and his partner Sue James formed CatalystStrategies, which helps organizations best communicate their message, market and meaning. In this "Letter to Cleveland," James pens an open letter to the city he loves.

The nonprofit organization LiveCleveland has launched a website which provides urban parents with comprehensive school information for the areas in which they live. Our Neighborhood Schools allows parents to search by community and zip code to determine the best educational opportunities available to them across the spectrum of public, private and parochial schools.

"We wanted to battle head-on the perception that there are a lack of school choices in the City of Cleveland," says Jeff Kipp, Executive Director of LiveCleveland. "Our Neighborhood Schools is a searchable database and resource for parents that highlights high-performing schools in the Cleveland Metropolitan School District as well as charter school and private school options."

The new website was made possible through a partnership with the Cleveland Metropolitan School District (CMSD) and grant funding from the Cleveland Foundation. LiveCleveland shares with CMSD a marketing and web design staff person who works to increase enrollment in the city's public schools.

"CMSD basically had no marketing strategy previously, and was losing hundreds of kids each year to charter schools who were doing a more proactive job," says Kipp. "Now the district is trying to market its own strong schools to parents."

The website, which attracts about 500 unique visitors per month, is a "win-win" for LiveCleveland, CMSD and the city's neighborhoods and schools, Kipp adds.


Source: Jeff Kipp
Writer : Lee Chilcote

Last month, Jenita McGowan was sworn in as Cleveland's new Chief of Sustainability, replacing the outgoing Andrew Watterson. A Northeast Ohio resident since 1996, McGowan's an adopted Clevelander in every sense. Fresh Water contributor Erin O'Brien sat down with McGowan and got the lowdown on the status of sustainability in Cleveland.

While we pride ourselves here at Fresh Water in having crisp, professional prose, the truth is, without art, a feature is just font on a page. Pictures tell a thousand words, we're told, but the best ones simply leave us speechless. Every masthead and feature image since we launched this pub over a year ago has been shot by Fresh Water shooter Bob Perkoski. Here is a collection of some of his finest work.

When Fresh Water launched in September 2010, we promised to highlight Cleveland's most progressive and creative people, businesses and organizations. But more importantly, we endeavored to place those subjects against the most compelling backdrop of all: Cleveland and its wonderful neighborhoods. Each Thursday, our readers are invited to dig a little deeper into this city we call home. What follows is a list of the 10 most-read features of the previous 12 months. Looking at the subject matter of those stories, it's clear that the most important topics to our readers include neighborhood development, sustainability and transportation, and, of course, food and booze.

Local real estate pros like David Sharkey of Progressive Urban have been struggling to stay afloat lately, a drastic shift from the urban housing boom of the late-'90s. But slowly, they say, wary buyers are emerging from the sidelines. Their target: value-rich homes with energy-efficient features in neighborhoods with proven market appeal.

When Nora Egger returned to Shaker Heights after a decade in Europe, she was looking for her next career move. "I was completely lost," she recalls. Then she started to think about the flavor profiles of cocktails in Europe, compared to what she saw in the states.

"Everything's pomegranate or mango or berries," Egger says of American drinks. "So I said, 'Why don't I do something with flowers?'"

Egger started fooling around in her mother's kitchen and developed her Lounging Gourmet Elixir Collection. The elixirs feature floral essences that can be blended with alcohol to create a unique cocktail, or added to sparkling water for a light, low-calorie soda.

The line features four flavors: Damascan rose, English lavender, Andean fire orchid, and Antillean hibiscus. "They are a strong concentrate made with pure cane sugar," says Egger.

Egger began selling her elixirs out of her car last year, while still making them in her mom's kitchen. Then, in July, she began working with distributors, relocated to a bottling facility, and began to market her product on a wider level. She still mixes every batch by hand -- standing on a ladder to reach -- and individually labels and packages each bottle.

The elixirs are carried in local stores such as Heinen's, Zagara's and Minotti's, as well as through distributorships in California, Oregon, Washington, Las Vegas and New York City. They are also available through Egger's website. She regularly holds tastings around town to familiarize people with her products.

Egger uses all local distributors and operates out of her home office in Little Italy. Although it's still a small operation, she hopes to grow and hire some people.

"I'd love to expand," she says. "It's so exciting."


Source: Nora Egger
Writer: Karin Connelly

The renewal of an urban core usually involves, at some point, a grand, sweeping plan that calls for huge development projects costing millions, or billions, of dollars: a new convention center, a mass transit system, a comprehensive waterfront plan. But as cities realize the importance of attracting and retaining talent, it's the smaller development projects and neighborhood investment that are driving real and sustainable change.

Long a destination that appealed primarily to small-town families in search of "big city" fun, Cleveland has ripened as a travel destination. Today, it's not just trade shows that are drawing folks, but also the growing LGBT scene, Broadway-quality theater and high-profile dining. Thanks to the efforts of Positively Cleveland, the region's convention and visitors bureau, "Cleveland Plus" drew 30 million visitors last year, who supported 163,000 jobs and dropped $13 billion in economic impact.